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Sandberg, Susanne
Publications (10 of 38) Show all publications
Elo, M., Sandberg, S., Servais, P., Discua Cruz, A. & Basco, R. (2019). Editorial. International Journal of Entrepreneurship and Small Business, 36(1/2), 1-14
Open this publication in new window or tab >>Editorial
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2019 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 36, no 1/2, p. 1-14Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
InderScience Publishers, 2019
National Category
Business Administration
Research subject
Economy, Ledarskap, entreprenörskap och organisation
Identifiers
urn:nbn:se:lnu:diva-82210 (URN)2-s2.0-85058789340 (Scopus ID)
Available from: 2019-04-25 Created: 2019-04-25 Last updated: 2019-09-12Bibliographically approved
Sandberg, S., Sui, S. & Baum, M. (2019). Effects of prior market experiences and firm-specific resources on developed economy SMEs' export exit from emerging markets: Complementary or compensatory?. Journal of Business Research, 98, 489-502
Open this publication in new window or tab >>Effects of prior market experiences and firm-specific resources on developed economy SMEs' export exit from emerging markets: Complementary or compensatory?
2019 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 98, p. 489-502Article in journal (Refereed) Published
Abstract [en]

Globalization has led to increased competition and risk of business failure for firms venturing abroad over the last decades. A particularly challenging situation is seen for SMEs from developed economies entering emerging markets. We theorize and empirically show that prior market experience with domestic and developed countries helps to reduce the hazard of exit from emerging markets. We further develop competing hypotheses from complementary and compensatory perspectives about the moderating influence of firm-specific resources (re-flected by size, productivity and innovation). Using data from all Canadian SMEs having exported to emerging markets between 1993 and 2008, we find that SMEs can compensate for less accumulated experience through being larger, more productive and more innovative. SMEs that lack prior market experience are – with a suf-ficient set of compensatory resources – thereby able to be resilient in dissimilar export markets.

Place, publisher, year, edition, pages
Elsevier, 2019
Keywords
Prior market experience; Firm-specific resources; Emerging market export exit; Complementary perspective; Compensatory perspective; SME
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-82201 (URN)10.1016/j.jbusres.2018.10.014 (DOI)000464482600041 ()2-s2.0-85055103014 (Scopus ID)
Available from: 2019-04-25 Created: 2019-04-25 Last updated: 2019-08-29Bibliographically approved
Sandberg, S., Immonen, R. & Kok, S. (2019). Refugee entrepreneurship: taking a social network view on immigrants with refugee backgrounds starting transnational businesses in Sweden. International Journal of Entrepreneurship and Small Business, 36(1/2), 216-241
Open this publication in new window or tab >>Refugee entrepreneurship: taking a social network view on immigrants with refugee backgrounds starting transnational businesses in Sweden
2019 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 36, no 1/2, p. 216-241Article in journal (Refereed) Published
Abstract [en]

The global world of today is characterized by movement, both voluntarily and forced. Despite the current situation, few studies have focused on refugees and their entrepreneurial activities. The research question is: how do immigrant entrepreneurs with a refugee background start and run transnational business in their country of residence? The purposes of the paper are (1) to identify the characteristics of the refugee entrepreneur and (2) to examine how the social network is utilized for starting up and running the business. Through this, the scarce understanding of refugee entrepreneurial activities will be enhanced and particular traits of refugee entrepreneurship can be determined. Four cases of immigrant entrepreneurs with a refugee background who conduct business with transnational characteristics have been studied. Consequently, contributions of both theoretical development, integrating refugee entrepreneurship into the field of international business, as well as novel empirical contributions through a less-studied angle on refugee entrepreneurship, are made.

Place, publisher, year, edition, pages
InderScience Publishers, 2019
National Category
Business Administration
Research subject
Economy, Business administration; Economy, Ledarskap, entreprenörskap och organisation; Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-61168 (URN)10.1504/IJESB.2019.10008915 (DOI)2-s2.0-85058793797 (Scopus ID)
Available from: 2017-03-08 Created: 2017-03-08 Last updated: 2019-05-27Bibliographically approved
Elo, M., Sandberg, S., Servais, P., Basco, R., Cruz, A. D., Riddle, L. & Taeube, F. (2018). Advancing the views on migrant and diaspora entrepreneurs in international entrepreneurship. Journal of International Entrepreneurship, 16(2), 119-133
Open this publication in new window or tab >>Advancing the views on migrant and diaspora entrepreneurs in international entrepreneurship
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2018 (English)In: Journal of International Entrepreneurship, ISSN 1570-7385, E-ISSN 1573-7349, Vol. 16, no 2, p. 119-133Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
Springer, 2018
National Category
Economics and Business
Research subject
Economy, Ledarskap, entreprenörskap och organisation
Identifiers
urn:nbn:se:lnu:diva-79498 (URN)10.1007/s10843-018-0231-x (DOI)000438282800002 ()2-s2.0-85047824847 (Scopus ID)
Available from: 2019-01-15 Created: 2019-01-15 Last updated: 2019-08-29Bibliographically approved
Sandberg, S. & Lejonkamp, C. (2017). Peer assessment of contributions into group projects as a tool for group monitoring and individual learning in the multi-cultural classroom. In: Sarianna Lundan & Tunga Kiyak (Ed.), Proceedings of the 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017. Paper presented at 59th Academy of International Business Conference, Dubai, UAE, July 2-5, 2017 (pp. 158-159). Academy of International Business
Open this publication in new window or tab >>Peer assessment of contributions into group projects as a tool for group monitoring and individual learning in the multi-cultural classroom
2017 (English)In: Proceedings of the 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017 / [ed] Sarianna Lundan & Tunga Kiyak, Academy of International Business , 2017, p. 158-159Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The increased internationalisation of higher education creates opportunities and challenges when planning education for a cross-cultural classroom environment. Students from different nationalities and cultures are brought together for both individual and collaborative learning processes. The pedagogical topic and issues to be discussed are related to the usage of peer assessment of contributions into group projects as a tool for group monitoring and individual learning in a cross-cultural classroom environment. Students at an international master programme in international business strategy in Sweden have reported on their perceptions on both their own and the other group members’ contributions into the group work. The potential contribution and usefulness of such a tool, as well as the usage of group reports in courses with individual grading, will be further problematized and discussed for a cross-cultural learning environment.

Place, publisher, year, edition, pages
Academy of International Business, 2017
National Category
Economics and Business
Research subject
Pedagogics and Educational Sciences, Pedagogics
Identifiers
urn:nbn:se:lnu:diva-61140 (URN)
Conference
59th Academy of International Business Conference, Dubai, UAE, July 2-5, 2017
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-10-02Bibliographically approved
Sandberg, S. (2016). Att leda småländska företag på en global marknad (1ed.). In: Magnus Forslund, Mikael Lundgren & Katarina Zambrell (Ed.), Småländskt ledarskap: inledande betraktelser (pp. 108-115). Växjö: Linnaeus University Press
Open this publication in new window or tab >>Att leda småländska företag på en global marknad
2016 (Swedish)In: Småländskt ledarskap: inledande betraktelser / [ed] Magnus Forslund, Mikael Lundgren & Katarina Zambrell, Växjö: Linnaeus University Press, 2016, 1, p. 108-115Chapter in book (Other (popular science, discussion, etc.))
Place, publisher, year, edition, pages
Växjö: Linnaeus University Press, 2016 Edition: 1
National Category
Economics and Business
Research subject
Economy, Business administration; Economy, Ledarskap, entreprenörskap och organisation
Identifiers
urn:nbn:se:lnu:diva-61137 (URN)9789188357328 (ISBN)
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-03-09Bibliographically approved
Torres-Ortega, R., Rialp, J. & Sandberg, S. (2016). Measuring orientation towards international markets and its effect on performance of European Born Global and Non-born Global firms. In: : . Paper presented at 42nd European International Business Academy Annual Conference, Vienna, Austria, December 2-5, 2016.
Open this publication in new window or tab >>Measuring orientation towards international markets and its effect on performance of European Born Global and Non-born Global firms
2016 (English)Conference paper, Poster (with or without abstract) (Refereed)
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61138 (URN)
Conference
42nd European International Business Academy Annual Conference, Vienna, Austria, December 2-5, 2016
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-04-10Bibliographically approved
Torres-Ortega, R., Rialp Criado, J. & Sandberg, S. (2016). Measuring Orientation Towards International Markets and its Effect on Performance of European Born Global and Non-Born Global Firms. In: : . Paper presented at European International Business Academy 2016.
Open this publication in new window or tab >>Measuring Orientation Towards International Markets and its Effect on Performance of European Born Global and Non-Born Global Firms
2016 (English)Conference paper, Poster (with or without abstract) (Refereed)
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61678 (URN)
Conference
European International Business Academy 2016
Available from: 2017-03-24 Created: 2017-03-24 Last updated: 2017-04-19Bibliographically approved
Jansson, H. & Sandberg, S. (2016). Mixing Chinese and Western leadership styles: Swedish firms in China. In: : . Paper presented at 10th China Goes Global Conference, Macerata, Italy, July 26-28, 2016.
Open this publication in new window or tab >>Mixing Chinese and Western leadership styles: Swedish firms in China
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61139 (URN)
Conference
10th China Goes Global Conference, Macerata, Italy, July 26-28, 2016
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-04-10Bibliographically approved
Jansson, H. & Sandberg, S. (2016). The mixture of network marketing types in emerging markets: ­the case of Swedish MNCs in China. In: Mark D. Groza & Charles B. Ragland (Ed.), Marketing challenges in a turbulent business environment: proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Paper presented at 17th Biennial World Marketing Congress, August 5-8, at ESAN, Lima, Peru, 2014 (pp. 389-390). Springer
Open this publication in new window or tab >>The mixture of network marketing types in emerging markets: ­the case of Swedish MNCs in China
2016 (English)In: Marketing challenges in a turbulent business environment: proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / [ed] Mark D. Groza & Charles B. Ragland, Springer, 2016, p. 389-390Conference paper, Published paper (Refereed)
Abstract [en]

With the major role taken in the global economy by emerging markets, a key issue in contemporary marketing research is the relevance of Western marketing ideas, both from a theoretical and practical perspective. This paper researches this issue for China, being the fastest growing emerging market in the world and therefore becoming a role model for marketing in such markets. The purpose is to specify a network marketing theory relevant for Western MNCs in emerging markets. In order to do so, an integrative framework was developed based on network marketing theory and institutional network marketing theory. From the latter four basic rules are pinpointed and thereafter applied to European and Chinese business networks respectively. The thought styles are based on symbols such as words, signs and gestures. Norms and values influence how business marketers think and act. Enforcement mechanisms concern how to construct the sanction and incentive system in order to reward or punish individuals and groups within the firm together with establishing surveillance and assessment system to control the enforcement of marketing practice.

Based on the framework of the basic rules, a measurement instrument was developed and tested in a pilot study in spring 2013. For the standardized questionnaire the four theoretical basic rules were broken down into 15 sub-concepts and thereafter derived into 45 items. Altogether these constitute a basis of a comparative marketing framework. The items are formulated as statements on a six-point interval scale about Chinese and Western marketing. For the purpose of this paper, 24 items were selected to constitute the basis for analysis as they focus particularly on network marketing. A low number (1) expresses a wholly European perspective on network marketing and a high number (6) a wholly Chinese perspective. Two to five is a mix of these marketing types, where 3–4 represents the most even mixture of network marketing types in the emerging market. In the pilot study nine Swedish MNCs were visited at their subsidiaries in the Shanghai area. The primary data was collected through structured face-to-face interviews with two managers—one of Swedish and one of Chinese origin—per case interviewed separately, so in total 18 interviews were conducted. The interviews were undertaken in English, sitting side by side with the managers, discussing their answers while they were filling out the questionnaire. It was followed by an interview with the respondent based on a semi-structured interview guide in order to have as good control as possible of primarily the reliability, but also the validity, of the questionnaire.

The results and analysis show that in subsidiaries of Swedish MNCs in China, the European network marketing type still prevails. Some adaptations have been made though, as also a mixture between European and Chinese network marketing types can be seen. A limited number of adaptations into a Chinese network marketing type were identified, even if the managers themselves perceive that they have made adaptations when working in Swedish subsidiaries in China. When comparing European versus Chinese manager groups, the European managers tend to perceive the firm to hold a view closer to a Chinese network marketing type more often than the Chinese managers do. This indicates that the European managers regard that the Swedish subsidiaries have adapted more to the Chinese market than the Chinese mangers regard them to have done.

Place, publisher, year, edition, pages
Springer, 2016
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS), ISSN 2363-6165, E-ISSN 2363-6173
Keywords
Basic Rule, Integrative Framework, Chinese Manager, Practical Perspective, Marketing Practice
National Category
Economics
Research subject
Economy, Economics
Identifiers
urn:nbn:se:lnu:diva-44993 (URN)10.1007/978-3-319-19428-8_104 (DOI)9783319194288 (ISBN)9783319194271 (ISBN)
Conference
17th Biennial World Marketing Congress, August 5-8, at ESAN, Lima, Peru, 2014
Available from: 2015-06-23 Created: 2015-06-23 Last updated: 2018-12-04Bibliographically approved
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