Open this publication in new window or tab >>2021 (English)In: Proceedings of 16th Vaasa Conference on International Business. August 16-18, 2021, University of Vaasa, Finland , 2021, p. 34-Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]
Big data is a growing trend in today’s industries as companies take advantage of invaluable insights andopportunities they can acquire about their customers and processes to gain competitive advantage over theircompetitors (Kubina et al., 2015; Hanke, Bughin, Chui, Manyika, Saleh, Wiseman& Sethupathy 2016).The evolution of big data is similar to other disruptive IT innovations that have occurred in the last fourdecades. For example, research suggests that the advent of personal computers, internet and the adoption ofecommerce has lowered operational costs, increased customer satisfaction, led to revenue growth and first-mover competitive advantage for companies that adopted them (Hyma 2015; Luvai & Azim 2003;Sameer &Palo, 2006). Early research on big data suggest that it can offer tangible benefits to businesses across allindustries (McAfee & Brynjolfsson, 2012).The adoption of big data has been conceptualized as anorganizational capability that can provide competitive advantage to organizations in highly dynamic anduncertain environments (Chen, Preston, & Swink,2015; Wang & Hajli, 2017; Fioriniaet al. (2018). As theapplications of big data continue to grow, the opportunities abound, yet a clear understanding of itsapplications, challenges and opportunities across industries requires further empirical studies (See Sena,Demirbag, Bhaumik, & Sengupta, 2017).
Place, publisher, year, edition, pages
University of Vaasa, Finland, 2021
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-113056 (URN)
Conference
16th Vaasa Conference on International Business. August 16-18, 2021
2022-05-252022-05-252022-07-27Bibliographically approved