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Mostaghel, Rana
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Publications (10 of 26) Show all publications
Oghazi, P. & Mostaghel, R. (2018). Circular business model challenges and lessons learned: an industrial perspective. Sustainability, 10(30), 1-19, Article ID 739.
Open this publication in new window or tab >>Circular business model challenges and lessons learned: an industrial perspective
2018 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 10, no 30, p. 1-19, article id 739Article in journal (Refereed) Published
Abstract [en]

Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study.

Place, publisher, year, edition, pages
Basel: MDPI, 2018
Keywords
Circular business models, Circular economy, Barriers, Challenges, Empirical study
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-71426 (URN)10.3390/su10030739 (DOI)000428567100166 ()2-s2.0-85043303618 (Scopus ID)
Funder
Vinnova
Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2019-08-29Bibliographically approved
Carli Lorenzini, G., Mostaghel, R. & Hellström, D. (2018). Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study. Journal of Business Research, 88, 363-370
Open this publication in new window or tab >>Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study
2018 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 88, p. 363-370Article in journal (Refereed) Published
Abstract [en]

This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts.

Place, publisher, year, edition, pages
Elsevier, 2018
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-74319 (URN)10.1016/j.jbusres.2017.11.030 (DOI)000434004100038 ()2-s2.0-85044535094 (Scopus ID)
Available from: 2018-05-12 Created: 2018-05-12 Last updated: 2019-08-29Bibliographically approved
Mostaghel, R., Oghazi, P., Haftor, D., Parida, V. & Vincent, J. (2017). Circular Business Models: What are they?. In: The 24th Nordic Academy of Management Conference: . Paper presented at The 24th Nordic Academy of Management Conference, 23-25 August, 2017. Bodo, Norway
Open this publication in new window or tab >>Circular Business Models: What are they?
Show others...
2017 (English)In: The 24th Nordic Academy of Management Conference, Bodo, Norway, 2017Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Bodo, Norway: , 2017
National Category
Business Administration
Identifiers
urn:nbn:se:lnu:diva-74320 (URN)
Conference
The 24th Nordic Academy of Management Conference, 23-25 August, 2017
Projects
VINNOVA
Note

Ej belagd 181015

Available from: 2018-05-12 Created: 2018-05-12 Last updated: 2018-10-15Bibliographically approved
Mostaghel, R. & Oghazi, P. (2017). Elderly and technology tools: a fuzzyset qualitative comparative analysis. Quality and quantity, 51(5), 1969-1982
Open this publication in new window or tab >>Elderly and technology tools: a fuzzyset qualitative comparative analysis
2017 (English)In: Quality and quantity, ISSN 0033-5177, E-ISSN 1573-7845, Vol. 51, no 5, p. 1969-1982Article in journal (Refereed) Published
Abstract [en]

The number of senior citizens is growing globally and governments are striving to find innovative solutions to deal with complex care demands of this part of the population. Technology has been an answer to this situation; however, it is very important that the elderly accept and actually use the technology. This paper empirically tests the senior technology acceptance model using the fsQCA method to analyse data with a sample of 811 seniors aged 60 and over living in Sweden. The results revealed that the necessary conditions for high “perceived ease of use” and “perceived usefulness” are gerontechnology self-efficacy, gerontechnology anxiety, and cognitive abilities; however, each of these is not sufficient on its own. Self-reported health conditions and physical function also play a peripheral role in achieving the desired outcome. Theoretical and managerial implications are discussed at the end of the paper.

Place, publisher, year, edition, pages
Springer, 2017
Keywords
Senior technology acceptance model, Gerontechnology, Health and ability characteristics, QCA
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-55652 (URN)10.1007/s11135-016-0390-6 (DOI)000407856300005 ()2-s2.0-84979200921 (Scopus ID)
Available from: 2016-08-19 Created: 2016-08-19 Last updated: 2019-08-29Bibliographically approved
Hultman, M., Strandberg, C., Oghazi, P. & Mostaghel, R. (2017). The role of destination personality fit in destination branding: antecedents and outcomes. Psychology & Marketing, 34(12), 1073-1083
Open this publication in new window or tab >>The role of destination personality fit in destination branding: antecedents and outcomes
2017 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 12, p. 1073-1083Article, review/survey (Refereed) Published
Abstract [en]

Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer-manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.

Place, publisher, year, edition, pages
John Wiley & Sons, 2017
Keywords
Ad awareness, Destination personality, Fit, Place branding, Structural equation modeling
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-68623 (URN)10.1002/mar.21047 (DOI)000414628500001 ()2-s2.0-85033226975 (Scopus ID)
Available from: 2017-11-07 Created: 2017-11-07 Last updated: 2019-08-29Bibliographically approved
Parida, V., Mostaghel, R. & Oghazi, P. (2016). Factors for Elderly Use of Social Media for Health-Related Activities. Psychology & Marketing, 33(12), 1134-1141
Open this publication in new window or tab >>Factors for Elderly Use of Social Media for Health-Related Activities
2016 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, p. 1134-1141Article in journal (Refereed) Published
Abstract [en]

Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-59035 (URN)10.1002/mar.20949 (DOI)000387777000015 ()2-s2.0-84995570060 (Scopus ID)
Available from: 2016-12-15 Created: 2016-12-15 Last updated: 2019-02-27Bibliographically approved
Mostaghel, R. (2016). Innovation and technology for the elderly: systematic literature review. Journal of Business Research, 69(11), 4896-4900
Open this publication in new window or tab >>Innovation and technology for the elderly: systematic literature review
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, p. 4896-4900Article, review/survey (Refereed) Published
Abstract [en]

As life expectancy increases, so does the number of elders. This increase poses a challenge regarding the ability of maintaining the costs for providing services to this group. In search of solution, practitioners have found technology to improve the life style of the elderly and reducing the costs in long term. This demographic change leads to opportunities for disruptive innovation as well. Elders' acceptance of innovative technology in their everyday life is a success key factor for the governments, technology providers, healthcare providers, and other major players in elders' life. This study systematically reviews the existing literature and identifies the actors in elders' life. In addition, the study provides a comprehensive review of elder's innovative technology adoption, including the impacts and costs. The study also offers suggestions and guidelines for future research.

Place, publisher, year, edition, pages
Elsevier, 2016
Keywords
Elderly, Technology, Innovation, Caregivers, Government, Sweden
National Category
Health Care Service and Management, Health Policy and Services and Health Economy Business Administration
Research subject
Health and Caring Sciences; Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-55653 (URN)10.1016/j.jbusres.2016.04.049 (DOI)000383936800029 ()2-s2.0-84969916850 (Scopus ID)
Available from: 2016-08-19 Created: 2016-08-19 Last updated: 2017-11-28Bibliographically approved
Kazeminia, A., Hultman, M. & Mostaghel, R. (2016). Why pay more for sustainable services?: The case of ecotourism. Journal of Business Research, 69(11), 4992-4997
Open this publication in new window or tab >>Why pay more for sustainable services?: The case of ecotourism
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, p. 4992-4997Article in journal (Refereed) Published
Abstract [en]

This study draws on dual-processing theory and post-materialism assumptions to uncover the role of attitudinal and Materialistic values in determining the degree to which consumers are willing to pay premium prices for sustainable tourism services. Findings from a large-scale survey of Swedish potential ecotourists reveal that, while attitude and environmental beliefs relate positively to willingness to pay premium (WTPP) for ecotourism, materialistic values exert a negative effect In line with the theory of affect heuristics, study results further suggest that by giving rise to the intensity of feelings toward the offering, ecotourism interest alters the interplay of affective and evaluative antecedents, so that greater interest amplifies the influence, of affective attitude and materialistic values on WTPP while simultaneously attenuating the effect of environmental beliefs.

Keywords
Ecotourism, Willingness to pay premium, Affective attitude, Materialism, Environmental beliefs
National Category
Economics and Business
Research subject
Tourism
Identifiers
urn:nbn:se:lnu:diva-57606 (URN)10.1016/j.jbusres.2016.04.069 (DOI)000383936800045 ()2-s2.0-84964811957 (Scopus ID)
Available from: 2016-10-27 Created: 2016-10-25 Last updated: 2017-11-29Bibliographically approved
Owusu, R. A., Oghazi, P., Mostaghel, R. & Welch, C. (2015). Activities and resources of institutional actors in international development projects. In: Ideas in Marketing: Finding the New and Polishing the Old. Paper presented at Academy of Marketing Science, MAY 15-18, 2013, Monterey, CA (pp. 386-386). Springer
Open this publication in new window or tab >>Activities and resources of institutional actors in international development projects
2015 (English)In: Ideas in Marketing: Finding the New and Polishing the Old, Springer, 2015, p. 386-386Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Springer, 2015
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-55777 (URN)000380552000052 ()978-3-319-10950-3 (ISBN)
External cooperation:
Conference
Academy of Marketing Science, MAY 15-18, 2013, Monterey, CA
Available from: 2016-08-26 Created: 2016-08-26 Last updated: 2017-01-03Bibliographically approved
Mostaghel, R., Oghazi, P., Beheshti, H. & Hultman, M. (2015). Strategic use of enterprise systems among service firms: Antecedents and consequences. Journal of Business Research, 68(7), 1544-1549
Open this publication in new window or tab >>Strategic use of enterprise systems among service firms: Antecedents and consequences
2015 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 68, no 7, p. 1544-1549Article in journal (Refereed) Published
Abstract [en]

As competition in the service sector is continuously intensifying, managers are increasingly realizing how effective use of enterprise systems (ESs) might improve competition capabilities. Building on previous work that explores ESs and supply chain integration, this study investigates antecedents and consequences of ES usage among service firms. Following an empirical study using data from 233 Swedish retail and wholesale service providers, findings indicate that internal reasons such as access to new markets and anticipated performance, rather than external pressure, drive ES adoption. The study further reveals that ES usage relates positively to supply chain integration, which subsequently relates to firm performance via the mediating variable of competition capabilities. This study contributes by synthesizing previously separate constructs into a coherent research model that is both empirically viable and integrative. The study concludes by discussing implications for theory building and management practice.

Place, publisher, year, edition, pages
Elsevier, 2015
Keywords
Enterprise systems, Supply chain integration, Competition capabilities, Firm performance, Service firms
National Category
Business Administration
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-45855 (URN)10.1016/j.jbusres.2015.01.049 (DOI)000355033700031 ()2-s2.0-84927955496 (Scopus ID)
Available from: 2015-08-24 Created: 2015-08-24 Last updated: 2017-12-04Bibliographically approved
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