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Amsteus, Martin
Publications (10 of 18) Show all publications
Amsteus, M., Liljegren, F., Markovic, S. & Månsson, M. (2016). Chocolate or Succulent Chocolate: the impact of sensory descriptions on choice. International Journal of Business and Social Science, 7(6), 213-224
Open this publication in new window or tab >>Chocolate or Succulent Chocolate: the impact of sensory descriptions on choice
2016 (English)In: International Journal of Business and Social Science, ISSN 2219-1933, E-ISSN 2219-6021, Vol. 7, no 6, p. 213-224Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to test the impact of sensory descriptions on customer propensity to select among appetizers, main courses and desserts in restaurants. It is proposed that sensory descriptions lead to decreased customer propensity to select an appetizer, unchanged customer propensity to select a main dish, and increased customer propensity to select a dessert. A field experimental design was used to test the hypotheses on menus through Chi-square on a total of 1367 measures. The results show, in line with the hypotheses, that sensory descriptions have a statistically significant negative impact on propensity to select an appetizer; virtually no impact on the propensity to select a main course; and a positive but not statistically significant impact on the propensity to select a dessert. The results problematize the notion that sensory descriptions make customers choose a specific dish from a restaurant’s menu. The results are limited to the field setting in that original menus were used as controls. Managers may want to be cautious when deploying sensory descriptions on appetizers and more generous when deploying them on desserts.

Place, publisher, year, edition, pages
Center for Promoting Ideas, 2016
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-55819 (URN)
Available from: 2016-08-29 Created: 2016-08-29 Last updated: 2017-11-21Bibliographically approved
Amsteus, M., Andersson, F., Henriksson, D. & Johnson, E. (2016). The Sound of Choice. International Journal of Business and Social Science, 7(1), 42-49
Open this publication in new window or tab >>The Sound of Choice
2016 (English)In: International Journal of Business and Social Science, ISSN 2219-1933, Vol. 7, no 1, p. 42-49Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to testthe effect of suggestive music on consumer choice in cafés. It is proposed that suggestive music influences consumer choice in cafés. The hypotheses were tested through Chi-square on a totalof 283 measures. The results show that suggestive music has an effect on consumer choice in cafés. Managers who want to influence consumer choice in cafés through suggestive music may be able to do so. The results provide empirical support for the idea that suggestive music and the associations it carries represent information that consumers use for assessing choices and making selections.

Keywords
music, consumer choice, food, sales
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-51587 (URN)
Available from: 2016-03-29 Created: 2016-03-29 Last updated: 2016-04-26Bibliographically approved
Amsteus, M., Al-Shaaban, S., Wallin, E. & Sjöqvist, S. (2015). Colors in Marketing: A Study of Color Associations and Context (in) Dependence. International Journal of Academic Research in Business and Social Sciences, 6(3), 32-45
Open this publication in new window or tab >>Colors in Marketing: A Study of Color Associations and Context (in) Dependence
2015 (English)In: International Journal of Academic Research in Business and Social Sciences, ISSN 2308-3816, E-ISSN 2222-6990, Vol. 6, no 3, p. 32-45Article in journal (Refereed) Published
Abstract [en]

Mirroring an increasing awareness of the importance of colors, today marketing managers are paying increasing attention to the deployment of color in marketing as well as to the applicability of universal color associations. Two colors considered to carry several specific universal associations are blue and black. Consequently, the purpose of this study is to assess the contextual independence/dependence of consumers’ associations with the colors blue and black. Associative learning theory was deployed to specify the hypotheses. The hypotheses were tested through a paired sample t-test. The results show that the universal associations with the colors are different from the associations with the colors when they are displayed in a specific context. The implications for further research and limitations of the study are presented. Managers may want to consider the associations colors have in the specific context rather than relying on universal associations of colors.

Place, publisher, year, edition, pages
Center for Promoting Ideas, 2015
Keywords
color, associations, context, black, blue
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-46316 (URN)
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2017-12-04Bibliographically approved
Sarpong, D., Amsteus, M. & Amankwah-Amoah, J. (2015). Cultivation and management of strategic foresight in contexts of rapid change, greater complexity, and genuine uncertainties. Foresight, 17(5)
Open this publication in new window or tab >>Cultivation and management of strategic foresight in contexts of rapid change, greater complexity, and genuine uncertainties
2015 (English)In: Foresight, ISSN 1463-6689, E-ISSN 1465-9832, Vol. 17, no 5Article in journal, Editorial material (Refereed) Published
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-46315 (URN)10.1108/FS-05-2015-0027 (DOI)000213153500001 ()
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2018-04-18Bibliographically approved
Amsteus, M., de Vries, S. & Hwang, V. (2015). Scent in Mail: The Effect of Scented Direct Mailings. Journal of Economics and Behavioral Studies, 7(6), 24-33
Open this publication in new window or tab >>Scent in Mail: The Effect of Scented Direct Mailings
2015 (English)In: Journal of Economics and Behavioral Studies, ISSN 2220-6140, E-ISSN 2220-6140, Vol. 7, no 6, p. 24-33Article in journal (Refereed) Published
Abstract [en]

The purpose of the present study is to test the effect of scent on response time and sales in direct mailings. It is proposed that congruent scent influences response time and sales in direct mailings. A total of 1571 direct mailings were sent out.The hypotheses were tested through a Mann-Whitney U test and a Wilcoxon signed-rank test. The results show that scent influences response time to direct mailings but that it does not influence sales.Future research should perform exploratory studies to test the effect of scent with regard to various forms of direct marketing and offerings as well as in general product and service contexts. Managers may want to consider scenting direct mailings when a fast response is critical. The result provides empirical support for the idea that scent has an effect on response time in direct mailings.

Keywords
Scent in mail, direct mailing, response time
National Category
Business Administration
Identifiers
urn:nbn:se:lnu:diva-51586 (URN)
Available from: 2016-03-29 Created: 2016-03-29 Last updated: 2017-11-30Bibliographically approved
Amsteus, M., Olsson, H. & Paulsson, R. (2015). The Scent of a Successful Venue: (In) Congruent Scent and Consumer Attitude towards a Café. International Journal of Business and Social Science, 6(5), 232-243
Open this publication in new window or tab >>The Scent of a Successful Venue: (In) Congruent Scent and Consumer Attitude towards a Café
2015 (English)In: International Journal of Business and Social Science, ISSN 2219-1933, E-ISSN 2219-6021, Vol. 6, no 5, p. 232-243Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to test the effect of (in) congruent added scents on consumer attitude towards a café facility. It is proposed that adding a congruent scent in a café has a positive effect on consumers’ attitudes towards the café and that adding an incongruent scent has a negative effect on consumers’ attitudes towards the café. The hypotheses were tested through t-test for independent sampleson 209respondents. The results show that adding an (in)congruent scent in a cafédoes not have a statistically significant impact on attitudes towards the café – with the exception of a statistically significant positive effect of congruent scent on attitudes among women towards the café. Managers may want to consider deploying congruent scent specifically with women in mind.

Place, publisher, year, edition, pages
Center for Promoting Ideas, 2015
Keywords
Incongruent scent, Congruent scent, Attitude, Sensory marketing, Café, Gender
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-46314 (URN)
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2017-12-04Bibliographically approved
Amsteus, M. & Lindgren, V. (2015). Think Outside the Package: Context Congruence and Product Placement on Packaging. International Journal of Academic Research in Business and Social Sciences, 6(3), 72-81
Open this publication in new window or tab >>Think Outside the Package: Context Congruence and Product Placement on Packaging
2015 (English)In: International Journal of Academic Research in Business and Social Sciences, ISSN 2308-3816, E-ISSN 2222-6990, Vol. 6, no 3, p. 72-81Article in journal (Refereed) Published
Abstract [en]

The purpose of this study is to examine the effect of context congruence on attitudes towards product placement on packaging. It is proposed that congruence-/-incongruence between the context (packaging) and the (product featured as a) product placement has an effect on the attitude towards the (product featured as a) product placement. The hypotheses were tested through Man-Witney U tests on a total of 238 respondents. The results show that a congruent context and an incongruent context impact attitudes towards a product placement differently. A congruent context does not influence attitudes towards a product placement, while an incongruent context influences attitudes towards a product placement negatively. Managers may want to consider using a congruent product package context rather than an incongruent one when placing a product.

Place, publisher, year, edition, pages
Center for Promoting Ideas, 2015
Keywords
product placement, package, congruence, incongruence, attitudes
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-46317 (URN)
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2017-12-04Bibliographically approved
Zineldin, M. & Amsteus, M. (2014). Negativity hurts your style?: A study of leaders' negative emotions and their leadership style. International Journal of Work Organisation and Emotion, 6(4), 327-337
Open this publication in new window or tab >>Negativity hurts your style?: A study of leaders' negative emotions and their leadership style
2014 (English)In: International Journal of Work Organisation and Emotion, ISSN 1740-8938, E-ISSN 1740-8946, Vol. 6, no 4, p. 327-337Article in journal (Refereed) Published
Abstract [en]

The aim of this study is to investigate the relationship between leaders' negative emotions and leadership styles. Faculty members at a Swedish university between 1995 and 2007 were surveyed. Members who had worked at the same institution the entire period provided a total of 48 assessments regarding the styles and emotions of their leaders (deans). The results show that some negative emotions and leadership styles are related. For an organisation to perform well (e.g., in terms of work environment), leaders should consider managing their emotions.

Place, publisher, year, edition, pages
InderScience Publishers, 2014
Keywords
well-being; MLQ; academic staff; university deans; negativity; negative emotions; leadership style; Sweden; emotion management.
National Category
Social Psychology Work Sciences
Research subject
Social Sciences, Psychology; Economy, Ledarskap, entreprenörskap och organisation; Social Sciences, Work Life Studies; Social Sciences, Social Psychology
Identifiers
urn:nbn:se:lnu:diva-42296 (URN)10.1504/IJWOE.2014.068033 (DOI)2-s2.0-84949128804 (Scopus ID)
Available from: 2015-04-14 Created: 2015-04-14 Last updated: 2017-12-04Bibliographically approved
Amsteus, M. (2014). Subjective Performance, Managerial Foresight, and Objective Performance. Strategic Change, 23(3-4), 133-146
Open this publication in new window or tab >>Subjective Performance, Managerial Foresight, and Objective Performance
2014 (English)In: Strategic Change, ISSN 1086-1718, E-ISSN 1099-1697, Vol. 23, no 3-4, p. 133-146Article in journal (Refereed) Published
Place, publisher, year, edition, pages
John Wiley & Sons, 2014
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-46318 (URN)10.1002/jsc.1966 (DOI)2-s2.0-84979924801 (Scopus ID)
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2017-12-04Bibliographically approved
Amsteus, M. (2014). The Validity of Divergent Grounded Theory Method. International Journal of Qualitative Methods, 13, 71-87
Open this publication in new window or tab >>The Validity of Divergent Grounded Theory Method
2014 (English)In: International Journal of Qualitative Methods, ISSN 1609-4069, E-ISSN 1609-4069, Vol. 13, p. 71-87Article in journal (Refereed) Published
Abstract [en]

The purpose of this article is to assess whether divergence of grounded theory method may be considered valid. A review of literature provides a basis for understanding and evaluating grounded theory. The principles and nature of grounded theory are synthesized along with theoretical and practical implications. It is deduced that for a theory to be truly grounded in empirical data, the method resulting in the theory should be the equivalent of pure induction. Therefore, detailed, specified, stepwise a priori procedures may be seen as unbidden or arbitrary. It is concluded that divergent grounded theory can be considered valid. The author argues that securing methodological transparency through the description of the actual principles and procedures employed, as well as tailoring them to the particular circumstances, is more important than adhering to predetermined stepwise procedures. A theoretical foundation is provided from which diverse theoretical developments and methodological procedures may be developed, judged, and refined based on their own merits.

Keywords
grounded theory, divergent, validity
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-33576 (URN)000332090300005 ()2-s2.0-84897690356 (Scopus ID)
Available from: 2014-04-03 Created: 2014-04-03 Last updated: 2017-12-05Bibliographically approved
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