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Lund, Kaisa, Dr.
Publications (10 of 11) Show all publications
Biswas, D., Lund, K. & Szocs, C. (2019). Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales. Journal of the Academy of Marketing Science, 47(1), 37-55
Open this publication in new window or tab >>Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales
2019 (English)In: Journal of the Academy of Marketing Science, ISSN 0092-0703, E-ISSN 1552-7824, Vol. 47, no 1, p. 37-55Article in journal (Refereed) Published
Abstract [en]

Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially important atmospheric elements given their ubiquity in retail settings. However, there is high variation in the volume of ambient music and background noise, with some stores/restaurants having very loud ambience and others having very quiet ambience. Given the variation in loudness levels at stores/restaurants, and the managerial ease of adjusting volume level, we investigate the consequences of ambient music (and background noise) volume on food choices and sales. A pilot study, two field experiments, and five lab studies show that low (vs. high or no) volume music/noise leads to increased sales of healthy foods due to induced relaxation. In contrast, high volume music/noise tends to enhance excitement levels, which in turn leads to unhealthy food choices.

Place, publisher, year, edition, pages
Springer, 2019
Keywords
Retail atmospherics, Sensory marketing, Ambient music, Food sales, Healthy and unhealthy foods
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-73735 (URN)10.1007/s11747-018-0583-8 (DOI)000455337000004 ()
Available from: 2018-04-27 Created: 2018-04-27 Last updated: 2019-01-24Bibliographically approved
Biswas, D., Lund, K. & Szocs, C. (2018). Effects of Retail Ambient Music Volume Levels on Food Purchases: Implications for Retail Atmospheric Strategies and Consumer Wellbeing. In: Jacob Goldenberg, Juliano Laran, Andrew Stephen (Ed.), Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing Is Everywhere: . Paper presented at 2018 AMA Winter Academic Conference (American Marketing Association), New Orleans, LA, USA, February 23-25, 2018.. , 29
Open this publication in new window or tab >>Effects of Retail Ambient Music Volume Levels on Food Purchases: Implications for Retail Atmospheric Strategies and Consumer Wellbeing
2018 (English)In: Proceedings of 2018 AMA Winter Academic Conference: Integrating Paradigms in a World Where Marketing Is Everywhere / [ed] Jacob Goldenberg, Juliano Laran, Andrew Stephen, 2018, Vol. 29Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-73732 (URN)
Conference
2018 AMA Winter Academic Conference (American Marketing Association), New Orleans, LA, USA, February 23-25, 2018.
Available from: 2018-04-27 Created: 2018-04-27 Last updated: 2018-05-11
Biswas, D., Lund, K. & Szocs, C. (2018). The Effects of Retail Ambient Music and Noise on Food Purchases. In: Monika Kukar-Kinney, Lan Xia (Ed.), Proceedings of 2018 AMS Annual (46th) Conference: . Paper presented at 2018 AMS Annual (46th) Conference (Academy of Marketing Science), New Orleans, LA, USA, May 23-25, 2018..
Open this publication in new window or tab >>The Effects of Retail Ambient Music and Noise on Food Purchases
2018 (English)In: Proceedings of 2018 AMS Annual (46th) Conference / [ed] Monika Kukar-Kinney, Lan Xia, 2018Conference paper, Oral presentation with published abstract (Refereed)
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-73736 (URN)
Conference
2018 AMS Annual (46th) Conference (Academy of Marketing Science), New Orleans, LA, USA, May 23-25, 2018.
Available from: 2018-04-27 Created: 2018-04-27 Last updated: 2018-05-11
Lueth, A. K., Lund, K. & Biswas, D. (2017). How food-related scents influence consumers' choices for fresh products. In: : . Paper presented at 2017 Winter AMA Conference, Orlando, USA, February 17-19, 2017.
Open this publication in new window or tab >>How food-related scents influence consumers' choices for fresh products
2017 (English)Conference paper, Oral presentation only (Refereed)
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-58158 (URN)
Conference
2017 Winter AMA Conference, Orlando, USA, February 17-19, 2017
Available from: 2016-11-17 Created: 2016-11-17 Last updated: 2017-04-11Bibliographically approved
Biswas, D., Lund, K. & Szocs, C. (2016). Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?. In: : . Paper presented at The Association for Consumer Research Conference, Berlin, Germany, October 27-30, 2016.
Open this publication in new window or tab >>Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Ambient music is ubiquitous in almost all restaurant and retail settings. We examine how the ambient music influences food choices.The results of three experiments (one field study and two lab studies) show that low volume (vs. high volume or no) ambient musicnudges consumers towards more healthful food choices.

National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-57833 (URN)
Conference
The Association for Consumer Research Conference, Berlin, Germany, October 27-30, 2016
Available from: 2016-11-06 Created: 2016-11-06 Last updated: 2017-01-25Bibliographically approved
Lund, K. (2016). Change in Meaning of Brand Personality Characteristics: An Advertising Analysis. In: : . Paper presented at AMS44: 44th Academy of Marketing Science Annual Conference, Orlando, USA, May 18-21, 2016.
Open this publication in new window or tab >>Change in Meaning of Brand Personality Characteristics: An Advertising Analysis
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Brand personality has become an increasingly important concept within brand theory and factor-based methods constitute the standard measure in brand personality research. However, questions have been raised about the validity of current factor-based models. This research explores how brand personality characteristics that are salient in verbal and visual advertising content change over time as the brand is extended into multiple product categories. The empirical data are based on a case study of four sub-brands of the personal and skin care brand Nivea and include an advertising analysis, in-depth interviews with executives, and a document analysis. The results show that the meanings of words that represent brand personality characteristics in advertising content shift across different product categories. The study emphasises the problems related to the use of a generalised brand personality scale and develops an alternative methodological approach for brand personality research.

National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-57832 (URN)
Conference
AMS44: 44th Academy of Marketing Science Annual Conference, Orlando, USA, May 18-21, 2016
Available from: 2016-11-06 Created: 2016-11-06 Last updated: 2017-01-25Bibliographically approved
Lund, K. (2014). Brand personality vs retail brand personality: an action figure or the customer in the store?. In: : . Paper presented at NRWC 2014 (The 4th Nordic Retail and Wholesale Conference), Stockholm School of Economics, Stockholm, Sweden, November 5-6, 2014.
Open this publication in new window or tab >>Brand personality vs retail brand personality: an action figure or the customer in the store?
2014 (English)Conference paper, Oral presentation only (Other academic)
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-38575 (URN)
Conference
NRWC 2014 (The 4th Nordic Retail and Wholesale Conference), Stockholm School of Economics, Stockholm, Sweden, November 5-6, 2014
Available from: 2014-12-10 Created: 2014-12-10 Last updated: 2015-03-30Bibliographically approved
Lund, K. (2014). Change in meaning of brand personality characteristics. In: Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli (Ed.), ANZMAC Annual Conference 2014: proceedings. Paper presented at ANZMAC 2014 (Australian & New Zealand Marketing Academy): Agents of change, Brisbane, Australia, December 1-3, 2014 (pp. 192-192). Brisbane: ANZMAC
Open this publication in new window or tab >>Change in meaning of brand personality characteristics
2014 (English)In: ANZMAC Annual Conference 2014: proceedings / [ed] Sharyn Rundle-Thiele, Krzysztof Kubacki and Denni Arli, Brisbane: ANZMAC , 2014, p. 192-192Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Brand personality has become an increasingly important concept within brand theory, and factor-based methods constitute the standard measure in brand personality research. However, questions have been raised about the validity of current factor-based models. This research explores how brand personality characteristics that are salient in verbal and visual advertising content change over time as the brand is extended into multiple product categories. The empirical data are based on a case study of four subbrands of the personal and skin care brand Nivea and include an advertising analysis, in-depth interviews with executives, and a document analysis. The results show that the meanings of words that represent brand personality characteristics in advertising content shift across different product categories. The study emphasises the problems related to the use of a generalised brand personality scale and develops an alternative methodological approach for brand personality research.

Place, publisher, year, edition, pages
Brisbane: ANZMAC, 2014
Keywords
Brand personality, Extension, Category, Advertising
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-38579 (URN)
Conference
ANZMAC 2014 (Australian & New Zealand Marketing Academy): Agents of change, Brisbane, Australia, December 1-3, 2014
Available from: 2014-12-10 Created: 2014-12-10 Last updated: 2015-03-30Bibliographically approved
Anderson, H., Berndt, A. & Lund, K. (2013). Animals and brand association in advertising. In: NFF 2013: On Practice and Knowledge Eruptions. ISSN 2298-3112. Paper presented at 22nd Nordic Academy of Management Conference (NFF)"On Practice and Knowledge Eruptions", Reykjavik, Iceland, August 21-23, 2013. Nordic Academy of Management, University of Iceland
Open this publication in new window or tab >>Animals and brand association in advertising
2013 (English)In: NFF 2013: On Practice and Knowledge Eruptions. ISSN 2298-3112, Nordic Academy of Management, University of Iceland , 2013Conference paper, Published paper (Other academic)
Abstract [en]

Advertising fulfils a number of functions for a brand, such as informing, persuading and reminding consumers of the brand. Advertising helps create and sustain brand associations in the mind of the consumer. Selecting the most appropriate symbols for a brand is part of the crea-tion of positive associations. Consumers are active in the creation process when they construct a comprehensive set of brand associations, which help them make infer-ences about the product or service and construct a brand image. A brand association is defined as “anything that is linked in memory to a brand”.We have observed more animals in advertising and assume that the animal is expected to benefit the organi-sation by creating positive brand associations. The pur-pose is to investigate the use of animals in advertising and conceptualize how the animals support the associa-tion process.Recent advertising shown in the Swedish media (dur-ing 2012) which featured animals was identified and analysed. Use was made of an analysis guide for coding purposes. In the advertising, the specific animal, the product (or service or brand), the way in which the ani-mal was shown as well as the specific associations were examined.Preliminary findings suggest that animals are used in a rational way when examining the product category (e.g. dairy products and cows, cat food and cats). But the use of animals can also convey a somewhat subtle mes-sage like the lifestyle of a person portrayed with no direct connection to the functionality of the product (e.g. dogs in advertisements for cars).

Place, publisher, year, edition, pages
Nordic Academy of Management, University of Iceland, 2013
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-31170 (URN)
Conference
22nd Nordic Academy of Management Conference (NFF)"On Practice and Knowledge Eruptions", Reykjavik, Iceland, August 21-23, 2013
Note

The proceedings are available on a USB key. ISSN 2298-3112

Available from: 2013-12-10 Created: 2013-12-10 Last updated: 2015-05-27Bibliographically approved
Lund, K. (2013). Transfer of brand associations over time: the brand extension of Nivea. In: : . Paper presented at AM2013, Academy of Marketing Conference, Cardiff, Wales, United Kingdom, "Marketing Relevance", 8-11 July, 2013.
Open this publication in new window or tab >>Transfer of brand associations over time: the brand extension of Nivea
2013 (English)Conference paper, Published paper (Refereed)
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-33640 (URN)
Conference
AM2013, Academy of Marketing Conference, Cardiff, Wales, United Kingdom, "Marketing Relevance", 8-11 July, 2013
Available from: 2014-04-07 Created: 2014-04-07 Last updated: 2014-05-05Bibliographically approved
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