Contributes to contemporary luxury research by depicting the review-based consumer of experiential luxury.

Offers an accessible overview of the Appraisal model and applies the model to the data in a step-by-step manner.

Shows how consumption of wine, perfume and chocolate appeals to intellectual, aesthetic and social aspirations.

Background: The significance of metaphors for the experience of cancer has been the topic of extensive previous research, with “Battle” and “Journey” metaphors standing out as key. Adaptation to the patient’s use of metaphor is generally believed to be an important aspect of person-centered care, especially in palliative care. The aim of this study was to investigate the use of metaphors in blogs written in Swedish by people living with advanced cancer and explore possible patterns associated with individuals, age and gender.

Methods: The study is based on a dataset totaling 2 602 479 words produced some time during the period 2007–2016 by 27 individuals diagnosed with advanced cancer. Both qualitative and quantitative procedures were used, and the findings are represented as raw frequencies as well as normalized frequencies per 10 000 words. Our general approach was exploratory and descriptive. The Mann-Whitney U test was used to analyze statistical significance.

Results: Our results confirm the strong foothold of “Journey” and “Battle” metaphors. “Imprisonment” and “Burden” metaphors were also used by the majority of the individuals. The propensity to use metaphors when describing the cancer experience was found to differ extensively across the individuals. However, individuals were not found to opt for one conceptualization over the other but tended to draw on several different metaphor domains when conceptualizing their experience. Socio-demographic factors such as age or gender were not found to be strong predictors of metaphor choice in this limited study.

Conclusions: Using a range of different metaphors allows individuals with advanced cancer to highlight different aspects of their experience. The presence of metaphors associated with “Journey”, “Battle”, “Imprisonment” and “Burden” across individuals could be explained by the fact that the bloggers are part of a culturally consistent cohort, despite variations in age, sex and cancer form. Awareness of metaphors commonly used by patients can enhance health professionals’ capacity to identify metaphorical patterns and develop a common language grounded in the patients’ own metaphor use, which is an important requisite for person-centered palliative care.

Living with a life-limiting cancer illness can entail a turmoil of feelings such as constant fear of loss, suffering and dying. Because patients live longer with life-limiting illness, there is a need for enhanced understanding of how people make sense of and cope with the complicated aspects that this life situation brings on. In this article, we explore how bloggers with advanced cancer use metaphors as ways of making sense of their experiences. Our study is theoretically grounded in Conceptual Metaphor Theory, where metaphors are seen as a powerful phenomenon that both reflects and affects our thinking. The data consist of a corpus of blogs written in Swedish by individuals with advanced cancer, and the findings from our linguistic metaphor analysis are consistently interpreted against the backdrop of literature on coping. Our study thus highlights the intersection of linguistic metaphor analysis and psychological theories of coping by illustrating the many and complex functions metaphors can have as part of sense-making processes. Our hermeneutic approach enables us to show some differences among the three most pervasive metaphor domains in our material, battle, journey and imprisonment: the journey and imprisonment domains are more flexible than the battle domain in terms of the different kinds of coping strategies that are actualised by the bloggers’ use of metaphors. One particular finding from our analysis is the way in which the bloggers make use of metaphors to compartmentalise experiences and emotions. Our contention is that careful attention to the metaphors used by patients can improve communication in healthcare and enhance understanding of the complex role language use plays in coping processes more generally. By highlighting the relation between metaphor use and coping, our analysis also provides a way to discuss coping strategies based on the patient’s own use of language.

The clichéd conceptualization of cancer illness as a battle, which the patient can either win or lose, can be problematic. For patients referred to palliative care, it can cause feelings of guilt and failure. This framing of cancer, here referred to as ‘the battle script’, has been questioned in previous research, and there seems to be awareness among health practitioners that battle metaphors should be avoided.

The aim of this paper is to shed light on this battle script by examining the discursive dynamics of metaphor use in a large corpus of Swedish blogs written by terminally ill patients. The study focuses on two common linguistic metaphors, kämpa [fight/struggle] and ge upp [give up]. These expressions have the potential to actualize the battle script, but do not necessarily do so, due to their ambiguous meanings. By analyzing the contextualized meaning of these two metaphors, we illustrate the normality of the battle script as well as the problem to handle the perceived normativity of the script. We also discuss discursive strategies used by the bloggers to handle the negative implications of the battle script.

English is increasingly used nowadays as a medium of instruction in tertiary education worldwide, facilitating the outward mobility of home universities' staff and students, as well as the inward recruitment of international faculty and students. However, teaching and learning in a foreign language can be a challenging enterprise, and the implications of the trend toward English-medium instruction (EMI) are to date not fully understood. Based on a large-scale survey, this study aims at unveiling the perceptions and experiences of Swedish university teachers involved in EMI. The respondents express a wide array of views and experiences, grouped under ten thematic areas. The respondents' views are often polarised in that they identify both costs and benefits of teaching in English, while describing a reality where little support is provided to augment the benefits and mitigate the costs. These results indicate a need for enhanced communication with all stakeholder groups, to raise critical awareness about impending costs, as a step toward minimizing potential damages and maximizing the benefits of English in higher education today.