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Oghazi, Pejvak
Publications (10 of 48) Show all publications
Oghazi, P. & Mostaghel, R. (2018). Circular business model challenges and lessons learned: an industrial perspective. Sustainability, 10(30), 1-19, Article ID 739.
Open this publication in new window or tab >>Circular business model challenges and lessons learned: an industrial perspective
2018 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 10, no 30, p. 1-19, article id 739Article in journal (Refereed) Published
Abstract [en]

Both practitioners and researchers are concerned about resource deficiencies on the planet earth and agree that circular business models (CBMs) represent solutions to move towards zero waste, improving environmental impacts and increasing economic profit. Despite all of the benefits of CBMs, the implications are not widely available, and failure rates are high. Thus, there is a need to identify the obstacles that stand in the way of CBM transition. This paper aims to identify the primary challenges of CBMs. Multiple case studies are employed, incorporating six companies and data gleaned from 17 in-depth interviews. Theoretical and managerial implications are described at the end of the study.

Keywords
Circular business models, Circular economy, Barriers, Challenges, Empirical study
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-71426 (URN)10.3390/su10030739 (DOI)000428567100166 ()
Funder
VINNOVA
Available from: 2018-03-08 Created: 2018-03-08 Last updated: 2018-07-10Bibliographically approved
Oghazi, P., Karlsson, S., Hellström, D. & Hjort, K. (2018). Online purchase return policy leniency and purchase decision: Mediating role of consumer trust. Journal of Retailing and Consumer Services, 41, 190-200
Open this publication in new window or tab >>Online purchase return policy leniency and purchase decision: Mediating role of consumer trust
2018 (English)In: Journal of Retailing and Consumer Services, ISSN 0969-6989, E-ISSN 1873-1384, Vol. 41, p. 190-200Article in journal (Refereed) Published
Abstract [en]

Recasting prior work on return-policy and purchase intentions literature, through the lens of signaling theory and relational signaling theory, we posit that returns policy, as a market signaling mechanism, is a costly investment that online retailers make to not only support current transaction but also to signal commitment towards customer service. What outcome would such costly signal result into? Based on relational signaling theory, it promotes trust, that in turn, could enhance purchase intentions. With empirical data from 730 online consumers of fast-moving consumer goods in Sweden, the study finds that, after controlling for shoppers' age, education, income, gender, and frequency of online purchases, perceived consumer trust fully mediates the effect of perceived return policy leniency on purchase intention. Building on past research, we apply a different theoretical lens that connects costly signaling that drives relational signaling to foster customer trust to improve purchase intentions.

Place, publisher, year, edition, pages
Elsevier, 2018
Keywords
Return policy leniency, Purchase intentions, Consumer trust, Retail, Online shopping
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-71443 (URN)10.1016/j.jretconser.2017.12.007 (DOI)000425491700020 ()
Available from: 2018-03-09 Created: 2018-03-09 Last updated: 2018-03-09Bibliographically approved
Oghazi, P., Rad, F. F., Karlsson, S. & Haftor, D. (2018). RFID and ERP systems in supply chain management. European Journal of Management and Business Economics, 27(2), 171-182
Open this publication in new window or tab >>RFID and ERP systems in supply chain management
2018 (English)In: European Journal of Management and Business Economics, ISSN 2444-8451, Vol. 27, no 2, p. 171-182Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to identify the impact of enterprise systems (ESs), in particular radio frequency identification (RFID) and enterprise resource planning (ERP) systems, on supply chain management (SCM). The results of this conceptual paper demonstrate that ERP and RFID systems contribute to SCM by improving supply chain integration. Supply chain integration occurs to facilitate the flow of financing, products, and information throughout the chain. In this regard, ERP and RFID contribute to integration by enhancing the information flow across the supply chain. Design/methodology/approach - This paper proposes a conceptual model developed from the findings of literature review within the research domains of SCM, ESs, and supply chain integration. Findings - This conceptual study contributes to the existing theory by linking the concept of information technology, ESs to SCM. The conceptual model in this paper may provide insights for executives who wish to implement ERP or RFID systems in their businesses in order to achieve higher integration, both within internal sectors and also with supply chain partners. Originality/value - The findings in this study contribute to the theory base by linking the concept of information technologies, ESs to SCM. The conceptual model presented in this paper can provide insights for executives who wish to implement ERP or RFID systems in their businesses in order to achieve higher integration within internal sectors and with supply chain partners. This study offers new understandings by investigating the impact of ERP and RFID together on SCM.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
Keywords
Enterprise resource planning (ERP), Supply chain management, Information technology, Supply chain integration, Enterprise systems, Radio frequency identification (RFID)
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-79531 (URN)10.1108/EJMBE-02-2018-0031 (DOI)000440630200005 ()
Available from: 2019-01-17 Created: 2019-01-17 Last updated: 2019-01-17Bibliographically approved
Lindhult, E., Chirumalla, K., Oghazi, P. & Parida, V. (2018). Value logics for service innovation: practice-driven implications for service-dominant logic. Service Business: An International Journal, 12(3), 457-481
Open this publication in new window or tab >>Value logics for service innovation: practice-driven implications for service-dominant logic
2018 (English)In: Service Business: An International Journal, ISSN 1862-8516, E-ISSN 1862-8508, Vol. 12, no 3, p. 457-481Article in journal (Refereed) Published
Abstract [en]

Service-dominant logic (SDL) provides a conceptual understanding of and widens the view on value creation in service innovation for product-centric companies. However, empirical research linking SDL and service innovation is still limited albeit expanding. This study provides insights beyond existing discussions on product and service dimensions using the theoretical lens of the value logic perspective. More specifically, the purpose of this study is to examine how value can be understood, targeted, and created in the pursuit of service innovation by product-centric manufacturing companies. Building on a previous investigation of two multinational product-centric manufacturing companies, this paper identifies and develops a theoretical model to describe the space shift in service innovation with four different kinds of value logics, namely, product-based value logic, service-based value logic, virtual-based value logic, and systemic-based value logic. Using a digitalization-driven new service innovation, namely the My Control System, which is a web-based service delivery platform, this paper describes space shifts to enhance value through four value logics as efforts. Further, challenges associated with different value logics are described in terms of complexity traps and service gaps. The study also contributes to bridging the gap between SDL theory and practice by developing a midrange theoretical model for value creation as a specification and amendment to SDL that supports SDL-guided service innovation and servitization in practice.

Place, publisher, year, edition, pages
Springer, 2018
Keywords
Servitization, Product-service system, Advance services, Value co-creation, Digitalization, Business model innovation
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-77372 (URN)10.1007/s11628-018-0361-1 (DOI)000440150700002 ()
Available from: 2018-08-30 Created: 2018-08-30 Last updated: 2018-08-30Bibliographically approved
Mostaghel, R., Oghazi, P., Haftor, D., Parida, V. & Vincent, J. (2017). Circular Business Models: What are they?. In: The 24th Nordic Academy of Management Conference: . Paper presented at The 24th Nordic Academy of Management Conference, 23-25 August, 2017. Bodo, Norway
Open this publication in new window or tab >>Circular Business Models: What are they?
Show others...
2017 (English)In: The 24th Nordic Academy of Management Conference, Bodo, Norway, 2017Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Bodo, Norway: , 2017
National Category
Business Administration
Identifiers
urn:nbn:se:lnu:diva-74320 (URN)
Conference
The 24th Nordic Academy of Management Conference, 23-25 August, 2017
Projects
VINNOVA
Note

Ej belagd 181015

Available from: 2018-05-12 Created: 2018-05-12 Last updated: 2018-10-15Bibliographically approved
Mostaghel, R. & Oghazi, P. (2017). Elderly and technology tools: a fuzzyset qualitative comparative analysis. Quality and quantity, 51(5), 1969-1982
Open this publication in new window or tab >>Elderly and technology tools: a fuzzyset qualitative comparative analysis
2017 (English)In: Quality and quantity, ISSN 0033-5177, E-ISSN 1573-7845, Vol. 51, no 5, p. 1969-1982Article in journal (Refereed) Published
Abstract [en]

The number of senior citizens is growing globally and governments are striving to find innovative solutions to deal with complex care demands of this part of the population. Technology has been an answer to this situation; however, it is very important that the elderly accept and actually use the technology. This paper empirically tests the senior technology acceptance model using the fsQCA method to analyse data with a sample of 811 seniors aged 60 and over living in Sweden. The results revealed that the necessary conditions for high “perceived ease of use” and “perceived usefulness” are gerontechnology self-efficacy, gerontechnology anxiety, and cognitive abilities; however, each of these is not sufficient on its own. Self-reported health conditions and physical function also play a peripheral role in achieving the desired outcome. Theoretical and managerial implications are discussed at the end of the paper.

Place, publisher, year, edition, pages
Springer, 2017
Keywords
Senior technology acceptance model, Gerontechnology, Health and ability characteristics, QCA
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-55652 (URN)10.1007/s11135-016-0390-6 (DOI)000407856300005 ()
Available from: 2016-08-19 Created: 2016-08-19 Last updated: 2017-09-07Bibliographically approved
Kordestani, A., Sattari, S., Peighambari, K. & Oghazi, P. (2017). Exclude me not: the untold story of immigrant entrepreneurs in Sweden. Sustainability, 9(9), 1-22, Article ID 1584.
Open this publication in new window or tab >>Exclude me not: the untold story of immigrant entrepreneurs in Sweden
2017 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 9, no 9, p. 1-22, article id 1584Article in journal (Refereed) Published
Abstract [en]

This article examines the perspectives of immigrant entrepreneurs on the barriers they face regarding their inclusion in public procurement in Sweden through the so-called supplier diversity programs. Drawing upon modern stakeholder theory and transaction cost economics, this study aims to identify potential barriers such entrepreneurs face in succeeding as suppliers to the public sector. Data were collected through interviews with immigrant entrepreneurs who had experience with the public procurement tender process in Sweden. The results reveal that immigrant entrepreneurs doing business with public procurement face several barriers, ranging from economic to social ones such as information, advertising, human resources, and undercapitalization. The interviewees believe that such barriers weaken their performance and hinder their success in public procurement tenders. When it comes to supplier diversity programs, the entrepreneurs under study were either unaware of such programs in public procurement in Sweden or did not believe in their effectiveness.

Place, publisher, year, edition, pages
Basel: MDPI, 2017
Keywords
Entrepreneurship, Barrier; Supplier diversity, Public procurement, Corporate social responsibility, Sustainability
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-67999 (URN)10.3390/su9091584 (DOI)000411621200088 ()
Available from: 2017-09-16 Created: 2017-09-16 Last updated: 2017-11-01Bibliographically approved
Boso, N., Oghazi, P. & Hultman, M. (2017). International entrepreneurial orientation and regional expansion. Entrepreneurship and Regional Development, 29(1-2), 4-26
Open this publication in new window or tab >>International entrepreneurial orientation and regional expansion
2017 (English)In: Entrepreneurship and Regional Development, ISSN 0898-5626, E-ISSN 1464-5114, Vol. 29, no 1-2, p. 4-26Article in journal (Refereed) Published
Abstract [en]

This study examines how behavioral elements of international entrepreneurial orientation (i.e. product innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy) increase variability in scope of regional market expansion, and the international marketing channel management conditions under which this occurs. Results from an empirical study in a developing market show that not all behavioral elements of international entrepreneurial orientation (IEO) increase scope of regional expansion. The study specifically finds that scope of regional expansion is fostered when high levels of product innovation intensity, risk-taking, competitive aggressiveness, and autonomous behaviors are aligned with a stronger channel management capability. Conversely, the regional expansion values of product innovation novelty and proactiveness are cancelled out when channel management capability levels are high.

Place, publisher, year, edition, pages
Routledge, 2017
Keywords
Regional expansion, international scope, international entrepreneurial-oriented behaviors, channel management capability, Sub-Sahara Africa
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-61685 (URN)10.1080/08985626.2016.1255430 (DOI)000393817400002 ()
Available from: 2017-03-24 Created: 2017-03-24 Last updated: 2017-11-29Bibliographically approved
Hultman, M., Strandberg, C., Oghazi, P. & Mostaghel, R. (2017). The role of destination personality fit in destination branding: antecedents and outcomes. Psychology & Marketing, 34(12), 1073-1083
Open this publication in new window or tab >>The role of destination personality fit in destination branding: antecedents and outcomes
2017 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 12, p. 1073-1083Article, review/survey (Refereed) Published
Abstract [en]

Drawing from fit research in strategic management, this study develops and investigates a model predicting destination attitude and (re)visit intention. The study introduces the concept of destination personality fit on the basis of how well consumer perceptions of a tourist destination's brand personality fits that of what the destination brand manager wishes to convey. A model incorporating destination advertising awareness as an antecedent of destination personality and consumer-manager destination personality fit is tested on international consumers with the destination personality of Switzerland as the study setting. Structural equation modeling results reveal that destination advertising awareness does indeed relate positively to both stronger perceived destination personality and destination personality fit in consumers’ minds. Interestingly, the subsequent destination personality–destination attitude relationship is moderated by consumer–manager destination personality fit in such a way that the link grows stronger in cases where fit is high. The results have important implications for destination brand managers in that they reinforce the importance of strong and distinct destination personalities. The findings also show the importance of actively communicating the destination brand to consumers since the positive outcomes of a strong destination personality increase in magnitude when successfully communicated, and the vision of the destination brand manager has been adopted by the consumer.

Place, publisher, year, edition, pages
John Wiley & Sons, 2017
Keywords
Ad awareness, Destination personality, Fit, Place branding, Structural equation modeling
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-68623 (URN)10.1002/mar.21047 (DOI)000414628500001 ()
Available from: 2017-11-07 Created: 2017-11-07 Last updated: 2018-01-10Bibliographically approved
Parida, V., Oghazi, P. & Cedergren, S. (2016). A study of how ICT capabilities can influence dynamic capabilities. Journal of Enterprise Information Management, 29(2), 179-201
Open this publication in new window or tab >>A study of how ICT capabilities can influence dynamic capabilities
2016 (English)In: Journal of Enterprise Information Management, ISSN 1741-0398, E-ISSN 1758-7409, Vol. 29, no 2, p. 179-201Article in journal (Refereed) Published
Abstract [en]

Purpose - Prior studies have argued that small firms with dynamic capabilities can revise and reconfigure their internal resources to meet the uncertainties of their business environment. However, there is a lack of understanding of how they can develop such critical capabilities. In this study, we propose that small firms can employ information and communication technology (ICT) capabilities as a facilitator for developing dynamic capabilities. Thus, the study builds on resource-based view (RBV) literature and and information systems (IS) literature by examining the influence of ICT capabilities on the dynamic capabilities of small firms.

Design/methodology/approach - Several hypotheses were tested by analyzing the survey data from 291 small high-technology firms in Sweden.

Findings - The results reveal that ICT capabilities influence dynamic capabilities of small firms. More specifically, the ICT use for internal efficiency positively influences adoptive capabilities, collaborative use of ICT positively influences networking capabilities, and ICT use for communications positively influences both adaptive and innovation capabilities. Consequently, the results suggest that the different components of ICT capabilities facilitate the development of the different organizational capabilities that together represent dynamic capabilities and thus, can contribute to a small firm’s competitive advantage.

Practical implications - This study has few implications for the managers and CEO’s of small high-technology firms. Firstly, by prioritizing ICT capabilities, small firms can benefit from the development of dynamic capabilities that will support them to meet the challenges of turbulent business environment. Secondly, because small firms usually lack internal resources (i.e., financial resources and competence), the study provides more specific direction on how they can strategically invest and build different components of ICT that will positively influence their adaptive, absorptive, innovative and network capabilities.

Originality/value – The study provides an alternative view of how ICT capabilities influence the performance of small firms, and outlines how such capabilities influence the development of dynamic capabilities. Therefore, the study in hand contributes to the RBV and IS literature by specifically linking the components of ICT capabilities to dynamic capabilities and its related sub-capabilities.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2016
Keywords
Innovation capability, Dynamic capabilities, Adaptive capability, Adsorptive capability, ICT capabilities, Network capability
National Category
Business Administration
Research subject
Economy, Marketing; Economy, Business administration; Economy, Ekonomistyrning
Identifiers
urn:nbn:se:lnu:diva-36792 (URN)10.1108/JEIM-07-2012-0039 (DOI)000379681600003 ()2-s2.0-84958756406 (Scopus ID)
Available from: 2014-09-08 Created: 2014-09-08 Last updated: 2018-02-16Bibliographically approved
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