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Billore, Soniya
Publications (10 of 19) Show all publications
Billore, S. (2019). Enriching cultural experiences from rural tourism: case studies from Japan (1ed.). In: Mark Anthony Camilleri (Ed.), Tourism planning and destination marketing: (pp. 141-159). Bingley: Emerald Group Publishing Limited
Open this publication in new window or tab >>Enriching cultural experiences from rural tourism: case studies from Japan
2019 (English)In: Tourism planning and destination marketing / [ed] Mark Anthony Camilleri, Bingley: Emerald Group Publishing Limited, 2019, 1, p. 141-159Chapter in book (Refereed)
Place, publisher, year, edition, pages
Bingley: Emerald Group Publishing Limited, 2019 Edition: 1
Keywords
Japan, rural, tourism, marketing, cultural consumption
National Category
Economics and Business
Research subject
Economy, Marketing; Economy, Cultural Economy; Tourism
Identifiers
urn:nbn:se:lnu:diva-77361 (URN)9781787562929 (ISBN)
Available from: 2018-08-28 Created: 2018-08-28 Last updated: 2018-11-20Bibliographically approved
Billore, S. & Hägerdal, H. (2019). The Indian Patola: Import and consumerism in early modern Indonesia. Journal of Historical Research in Marketing, 11(1)
Open this publication in new window or tab >>The Indian Patola: Import and consumerism in early modern Indonesia
2019 (English)In: Journal of Historical Research in Marketing, ISSN 1755-750X, E-ISSN 1755-7518, Vol. 11, no 1Article in journal (Refereed) In press
Abstract [en]

The paper will focus on the Indian influence in the transfer of, the business of, and consumer markets for Indian products, and more specifically textiles, from producers in the South Asian subcontinent to the lands to the east of Bali. This aspect of the influence of Indian products has received some attention in a general but not been sufficiently elucidated with regard to eastern Indonesia.

Place, publisher, year, edition, pages
Bingley, UK: , 2019
Keywords
consumerism, cultural consumption, Patola, India, Indonesia
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-82326 (URN)
Available from: 2019-04-28 Created: 2019-04-28 Last updated: 2019-05-08
Billore, S. (2018). Frugal innovation and its implementation in Indian SMEs.: An exploratory study. In: Marketing challenges, Innovation and trends in emerging markets: . Paper presented at 9th EMAC regional conference. Prague
Open this publication in new window or tab >>Frugal innovation and its implementation in Indian SMEs.: An exploratory study
2018 (English)In: Marketing challenges, Innovation and trends in emerging markets, Prague, 2018Conference paper, Poster (with or without abstract) (Refereed)
Place, publisher, year, edition, pages
Prague: , 2018
Keywords
Frugal Innovation, Business, SMEs, India
National Category
Social Sciences
Research subject
Economy, Cultural Economy
Identifiers
urn:nbn:se:lnu:diva-82060 (URN)978-80-245-2279-1 (ISBN)
Conference
9th EMAC regional conference
Available from: 2019-04-20 Created: 2019-04-20 Last updated: 2019-04-23
Rodrigues, C., Rodrigues, P., Billore, S. & Oda, T. (2018). Role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study. In: 2018 Global Marketing Conference at Tokyo Proceedings: . Paper presented at 2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018 (pp. 1447-1447). Tokyo: Global Alliance of Marketing and Management Associations
Open this publication in new window or tab >>Role of brand experience and brand authenticity in creating brand love: a cross-cultural comparative study
2018 (English)In: 2018 Global Marketing Conference at Tokyo Proceedings, Tokyo: Global Alliance of Marketing and Management Associations , 2018, p. 1447-1447Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

In recent years brands have come under the spotlight for delivering unique and authentic brand experiences. Consumers find themselves looking for brands that add experiential value to their daily life, from a sensory, behavioral, intellectual and relational perspective (Brakus et al., 2009). Moreover, there is a growing demand for brands that are able to deliver their brand promise authentically (Morhart et al., 2015; Schallehn et al., 2014). On this background, our research was conducted in order to examine the role of brand experience and brand authenticity in generating brand love. In addressing this issue, the present study attempts to perform a test on research hypotheses by empirically validating the proposed conceptual model in a cross-country context (Japan and Portugal) for the brands Apple and Samsung. Additionally, it analyses the moderating effect of self-authenticity in relation to brand experience and brand authenticity. Data collection was done using a structured questionnaire to final consumers, who are owners of Apple and Samsung devices. A total of 574 valid questionnaires were collected regarding Apple brand (Japan = 300; Portugal = 274). Following the testing of the structural equation model, results demonstrate the correlation between brand authenticity and brand experience and show that the greater the self-authenticity, the higher is the effect of brand authenticity on brand love. It is worth noting however that the direct and moderating effects are different for Apple and Samsung in Japan and Portugal. This accounts for the cultural differences in how consumers perceive the experiential and authentic brand value propositions and how they relate emotionally to brands. Our study also provides important managerial implications by helping brand managers to understand how to drive passionate and intense feelings towards brands and to target consumers who are looking for compelling, meaningful and authentic brand experiences.

Place, publisher, year, edition, pages
Tokyo: Global Alliance of Marketing and Management Associations, 2018
Keywords
Brand love, Brand authenticity, Apple, Samsung, Japan, Portugal, India
National Category
Economics and Business
Research subject
Economy; Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-77169 (URN)10.15444/GMC2018.12.03.03 (DOI)
Conference
2018 Global Marketing Conference, Tokyo, Japan, July 26-29, 2018
Available from: 2018-08-16 Created: 2018-08-16 Last updated: 2018-12-05Bibliographically approved
Billore, S. & Rosén, C. (2017). A cross-cultural study of attitudes to digital tools among students and teachers in the European language classroom. In: Koraljka Golub & Marcelo Milrad (Ed.), Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016. Paper presented at International Symposium on Digital Humanities (DH 2016), Växjö, Sweden, November 7-8, 2016 (pp. 10-28). CEUR-WS.org, 2021
Open this publication in new window or tab >>A cross-cultural study of attitudes to digital tools among students and teachers in the European language classroom
2017 (English)In: Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016 / [ed] Koraljka Golub & Marcelo Milrad, CEUR-WS.org , 2017, Vol. 2021, p. 10-28Conference paper, Published paper (Refereed)
Abstract [en]

In this pilot study, we focus on the use of digital tools in the teaching and learning of English in Sweden and Germany. English is the first compulsory foreign language in both countries. In both countries, there is also a new national strategy with proposals for actions to better exploit the potential of Information and Communication Technology (ICT) in education (Skolverket, 2016, Burchard et al., 2016, Regeringskansliet, 2017). Increasing importance is given to the use of digital tools in schools. In Sweden, every student receives a laptop from their school and this started about 10 years ago (Åkerfeldt et al., 2013) German students do not get a computer from their school and their exposure to English outside school is more limited than in Sweden. The hypothesis of this study is that there will be differences in the treatment of, and attitudes to, digital tools between the students and teachers, and between the two countries. Interviews were conducted with 9 Swedish and 7 German teachers of English and questionnaires answered by 15 Swedish and 40 German students in grade 6. The students were also asked to evaluate an English language learning game and the teachers were asked to rank four parameters on a Likert scale (Affect, Perceived usefulness, Perceived control, and Behavioral intention) when using digital tools for English language teaching (Teo, 2008). Our results show that the extent of digitalization in education differs between the two countries. Our study shows that the Swedish teachers employ a variety of tools, whereas there is a lack of access to computers as well as to digital learning tools in Germany. But even though Sweden has the technical tools, they are not used optimally due to a lack of in-service training. Neither of the countries has employed the use of games for language teaching and there is a tendency towards negative attitudes to “gamification”. We believe that a collaborative approach and co-creation between teachers, students and entrepreneurs will help to design more efficient digital learning tools, which, in turn, will contribute to better learning outcomes. 

Place, publisher, year, edition, pages
CEUR-WS.org, 2017
Series
CEUR Workshop Proceedings, ISSN 1613-0073 ; 2021
Keywords
Digital tools, European, Language classroom, Sweden, Germany
National Category
Economics and Business Specific Languages
Research subject
Economy, Business administration; Humanities, English Education
Identifiers
urn:nbn:se:lnu:diva-69189 (URN)
Conference
International Symposium on Digital Humanities (DH 2016), Växjö, Sweden, November 7-8, 2016
Available from: 2017-12-12 Created: 2017-12-12 Last updated: 2018-01-16Bibliographically approved
Oda, T. & Billore, S. (2017). A proposal of new rating method applying extended fuzzy logic for the study of consumer behavior. In: Presented at the 12th Global Brand Conference - Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, April 26-28, 2017: . Paper presented at 12th Global Brand Conference - Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, April 26-28, 2017.
Open this publication in new window or tab >>A proposal of new rating method applying extended fuzzy logic for the study of consumer behavior
2017 (English)In: Presented at the 12th Global Brand Conference - Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, April 26-28, 2017, 2017Conference paper, Oral presentation only (Refereed)
Abstract [en]

This paper proposes a new rating method for investigating Consumer Behavior, especially for the consumer survey about branded products. The new method, named “Fuzzy-set Concurrent rating method” (FCR-method), proposed by Oda(1993,1995), was developed by applying extended fuzzy logic.

  The FCR-method uses two mono-polar scales for one question. From the result of rating, special index value is derived and is expected to present the hidden psychological feelings of the subject, which is never measured by traditional rating method.

  By conducting the small test survey in Sweden, using the FCR-method, this study examines the usefulness of the integrated value I and the contradiction- irrelevance index C for analyzing the data obtained.

 The main purpose of this study is to know whether the FCR-method works as expected

Keywords
Methodology, Fuzzy Logic, Consumer Behavior
National Category
Business Administration
Research subject
Economy, Business administration; Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-68449 (URN)
Conference
12th Global Brand Conference - Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation, Kalmar, Sweden, April 26-28, 2017
Available from: 2017-10-24 Created: 2017-10-24 Last updated: 2018-01-16Bibliographically approved
Lundberg, J., Billore, S. & Axelsson, C. (2017). Diabetes Among Children (DAC): project - Exploring opportunities with support from mobile applications in a cross cultural Indo-Swedish study. In: BIOSTEC 2017: Final Program and Book of Abstracts. Paper presented at BIOSTEC 2017: 10th international joint conference on Biomedical engineering systems and technologies, Porto, Portugal, February 21-23, 2017 (pp. 85). Portugal, Article ID 89.
Open this publication in new window or tab >>Diabetes Among Children (DAC): project - Exploring opportunities with support from mobile applications in a cross cultural Indo-Swedish study
2017 (English)In: BIOSTEC 2017: Final Program and Book of Abstracts, Portugal, 2017, p. 85-, article id 89Conference paper, Poster (with or without abstract) (Refereed)
Abstract [en]

In this paper we present opportunities and challenges to meet the worldwide challenge of diabetes. Diabetes has devastating long term complications that cause very great personal suffering and social costs locally and globally. The prevalence of diabetes is increasing globally as an epidemic and affects 415 million people today which is expected to increase to 642 million is 2040. Int this paper we explore the possibilities to join an Indo-Swedish collaboration. we present a research framework for mobile applicaiton development between Sweden and India. the scientific frameowrk is elaborated and this paper ends with speciifc challenges and future work.

Place, publisher, year, edition, pages
Portugal: , 2017
Keywords
Diabetes, Indo-Swedish, Global Health, Quality Assurance Systems, Metronics, Open Systems
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Research subject
Health and Caring Sciences, Health Informatics; Economy, Business Informatics
Identifiers
urn:nbn:se:lnu:diva-60986 (URN)
Conference
BIOSTEC 2017: 10th international joint conference on Biomedical engineering systems and technologies, Porto, Portugal, February 21-23, 2017
Note

This research initiation was funded by the Samhällelig Drivkraft (social momentum cross- faculty projects)

Available from: 2017-02-27 Created: 2017-02-27 Last updated: 2018-02-14Bibliographically approved
Lundberg, J., Billore, S. & Axelsson, C. (2017). Diabetes Among Children (DAC) Project - Exploring Opportunities with Support from Mobile Applications in a Cross Cultural Indo-Swedish Study. In: VanDenBroek, EL Fred, A Gamboa, H Vaz, M (Ed.), Proceedings of the 10th International Joint Conference on Biomedical Engineering Systems and Technologies, Vol 5: HEALTHINF. Paper presented at 10th International Joint Conference on Biomedical Engineering Systems and Technologies, FEB 21-23, 2017, Porto, PORTUGAL (pp. 407-412). SciTePress
Open this publication in new window or tab >>Diabetes Among Children (DAC) Project - Exploring Opportunities with Support from Mobile Applications in a Cross Cultural Indo-Swedish Study
2017 (English)In: Proceedings of the 10th International Joint Conference on Biomedical Engineering Systems and Technologies, Vol 5: HEALTHINF / [ed] VanDenBroek, EL Fred, A Gamboa, H Vaz, M, SciTePress, 2017, p. 407-412Conference paper, Published paper (Refereed)
Abstract [en]

In this paper we present opportunities and challenges to meet the worldwide challenge of diabetes. Diabetes has devastating long-term complications that cause very great personal suffering and social costs locally and globally. The prevalence of diabetes is increasing globally as an epidemic and affects 415 million people today, which is expected to increase to 642 million in 2040. In this paper we explore possibilities to join in Indo-Swedish R&D collaboration. We present and motivate the research purpose. Furthermore we present a research framework for mobile application development between Sweden and India. The scientific framework is elaborated and this paper ends with specific challenges and further work.

Place, publisher, year, edition, pages
SciTePress, 2017
Keywords
Diabetes, Indo-Swedish, Global Health, Quality Assurance Systems, Metronics, Open Systems
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Research subject
Health and Caring Sciences, Health Informatics; Economy, Business Informatics
Identifiers
urn:nbn:se:lnu:diva-68794 (URN)10.5220/0006231804070412 (DOI)000413253100049 ()2-s2.0-85051735651 (Scopus ID)978-989-758-213-4 (ISBN)
Conference
10th International Joint Conference on Biomedical Engineering Systems and Technologies, FEB 21-23, 2017, Porto, PORTUGAL
Available from: 2017-11-22 Created: 2017-11-22 Last updated: 2019-05-28Bibliographically approved
Billore, S. & Golub, K. (2017). Digital humanities: an exploration of a new programs in higher education and its meaning making by community partners. In: Koraljka Golub & Marcelo Milrad (Ed.), Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016. Paper presented at International Symposium on Digital Humanities (DH 2016) Växjö, Sweden, November 7-8, 2016 (pp. 119-125). CEUR-WS.org, 2021
Open this publication in new window or tab >>Digital humanities: an exploration of a new programs in higher education and its meaning making by community partners
2017 (English)In: Extended Papers of the International Symposium on Digital Humanities (DH 2016): Växjö, Sweden, November, 7-8, 2016 / [ed] Koraljka Golub & Marcelo Milrad, CEUR-WS.org , 2017, Vol. 2021, p. 119-125Conference paper, Published paper (Refereed)
Abstract [en]

As part of the Digital Humanities initiative at Linnaeus University, this exploratory study is aimed at gathering views and opinions from relevant stakeholders in the regional community in order to understand their perspective on Digital Humanities as a subject of study and the potential application of Digital Humanities to address local requirements. The ultimate purpose of the study was to inform the development of Digital Humanities at Linnaeus University in a way that would address genuine needs within society. The principal research question of the study was: "What views and opinions are there about Digital Humanities and how can they be exploited for the optimal benefit of the education and industry sectors of the local region of Småland?" A focus group interview of four stakeholders was conducted, each representing a different cultural institution in the region. The participants largely agreed that Digital Humanities could be used in optimal ways to engage people and end users in their work and social engagement. The Digital Humanities project could contribute and engage with wider society through schools, museums and other public platforms. However, the sustainability of the Digital Humanities project requires further study. Also, as a provider of higher education in Sweden, it was important to bear in mind that the proposed educational programme in the Digital Humanities needs to keep to the three pillars of Education, Research, and Engagement with Society as the primary components of their course development. 

Place, publisher, year, edition, pages
CEUR-WS.org, 2017
Series
CEUR Workshop Proceedings, ISSN 1613-0073 ; 2021
National Category
Other Humanities not elsewhere specified
Identifiers
urn:nbn:se:lnu:diva-69847 (URN)
Conference
International Symposium on Digital Humanities (DH 2016) Växjö, Sweden, November 7-8, 2016
Available from: 2018-01-15 Created: 2018-01-15 Last updated: 2018-01-16Bibliographically approved
Myrvold, K. & Billore, S. (Eds.). (2017). India: Research on cultural encounters and representations at Linnaeus University (1ed.). Göteborg: Makadam Förlag
Open this publication in new window or tab >>India: Research on cultural encounters and representations at Linnaeus University
2017 (English)Collection (editor) (Other academic)
Abstract [en]

This volume brings together and presents multidisciplinary research related to India at Linnaeus University in Sweden. With contributions by researchers working in different disciplines and from various theoretical perspectives, the book explores cultural encounters, developments, and events in historical and contemporary India, and how narratives about people and cultures in India have been presented and represented through European and Scandinavian colonial lenses.

Place, publisher, year, edition, pages
Göteborg: Makadam Förlag, 2017. p. 280 Edition: 1
National Category
History
Research subject
Humanities, Study of Religions
Identifiers
urn:nbn:se:lnu:diva-60551 (URN)9789170612534 (ISBN)
Funder
The Crafoord Foundation
Available from: 2017-02-07 Created: 2017-02-07 Last updated: 2018-01-30Bibliographically approved
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