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Jansson, Hans
Publications (10 of 52) Show all publications
Jansson, H. & Söderman, S. (2019). A typology of market-seeking investments: Swedish firms in China. Paper presented at 13th China Goes Global (TM) Conference, 2018, Shanghai, PEOPLES R CHINA. International Journal of Emerging Markets, 14(1), 254-262
Open this publication in new window or tab >>A typology of market-seeking investments: Swedish firms in China
2019 (English)In: International Journal of Emerging Markets, ISSN 1746-8809, E-ISSN 1746-8817, Vol. 14, no 1, p. 254-262Article in journal (Refereed) Published
Abstract [en]

Purpose Regarding globalization trends, it is essential for multinational corporations (MNCs) to operate in China if they are to succeed in the international business environment. It is therefore vital to study how those MNCs investing in China have fared. The purpose of this paper is to devise a robust conceptual framework for the evolvement of market-seeking investments in emerging markets. Design/methodology/approach The typology is based on a network approach to internationalization processes, where a case study is made of Swedish MNCs' experience of the Chinese market. Findings The case study contributes to the mostly static foreign direct investment (FDI) theory as well as the entry mode approach, both of which have paid little attention to the FDI carried out by MNCs in emerging markets 5-15 years after initial entry. Originality/value The case study also contributes to the mostly static FDI theory as well as the entry mode approach, both of which have paid little attention to the various types of FDI carried out by MNCs in emerging markets 5-15 years after initial entry.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019
Keywords
Emerging markets, Foreign direct investment (FDI) motives, Internationalization processes, Marketing investments, China
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-81099 (URN)10.1108/IJoEM-04-2016-0112 (DOI)000458808300014 ()2-s2.0-85058447074 (Scopus ID)
Conference
13th China Goes Global (TM) Conference, 2018, Shanghai, PEOPLES R CHINA
Available from: 2019-03-15 Created: 2019-03-15 Last updated: 2019-08-29Bibliographically approved
Lundgren, M. & Jansson, H. (2016). Developing international business knowledge through an appreciative inquiry learning network: Proposing a methodology for collaborative research. International Business Review, 25(1), 346-355
Open this publication in new window or tab >>Developing international business knowledge through an appreciative inquiry learning network: Proposing a methodology for collaborative research
2016 (English)In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 25, no 1, p. 346-355Article in journal (Refereed) Published
Abstract [en]

This paper argues for the need for methodological development within international business (IB) research. This need is born out of the dominance of positivistic research within the field which both marginalizes other scientific approaches and jeopardizes practical relevance. The purpose of this paper is to consider collaborative research, almost non-existent within IB research, as a possible way forward. A performed collaborative research project and its methodology is described and lessons learned, challenges and possibilities are discussed. Our conclusion is that collaborative research may bridge the possible gap between scientifically valid and practically relevant results, but that this requires collaboration and interaction to permeate the whole research process, from planning, through execution to post-project activities.

Place, publisher, year, edition, pages
Elsevier, 2016
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-49043 (URN)10.1016/j.ibusrev.2015.06.004 (DOI)000367637900011 ()2-s2.0-84936980736 (Scopus ID)
Funder
Knowledge Foundation, 2008/0177
Available from: 2016-01-20 Created: 2016-01-20 Last updated: 2019-08-29Bibliographically approved
Jansson, H. & Sandberg, S. (2016). Mixing Chinese and Western leadership styles: Swedish firms in China. In: : . Paper presented at 10th China Goes Global Conference, Macerata, Italy, July 26-28, 2016.
Open this publication in new window or tab >>Mixing Chinese and Western leadership styles: Swedish firms in China
2016 (English)Conference paper, Oral presentation with published abstract (Refereed)
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61139 (URN)
Conference
10th China Goes Global Conference, Macerata, Italy, July 26-28, 2016
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-04-10Bibliographically approved
Jansson, H. & Sandberg, S. (2016). The mixture of network marketing types in emerging markets: ­the case of Swedish MNCs in China. In: Mark D. Groza & Charles B. Ragland (Ed.), Marketing challenges in a turbulent business environment: proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress. Paper presented at 17th Biennial World Marketing Congress, August 5-8, at ESAN, Lima, Peru, 2014 (pp. 389-390). Springer
Open this publication in new window or tab >>The mixture of network marketing types in emerging markets: ­the case of Swedish MNCs in China
2016 (English)In: Marketing challenges in a turbulent business environment: proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress / [ed] Mark D. Groza & Charles B. Ragland, Springer, 2016, p. 389-390Conference paper, Published paper (Refereed)
Abstract [en]

With the major role taken in the global economy by emerging markets, a key issue in contemporary marketing research is the relevance of Western marketing ideas, both from a theoretical and practical perspective. This paper researches this issue for China, being the fastest growing emerging market in the world and therefore becoming a role model for marketing in such markets. The purpose is to specify a network marketing theory relevant for Western MNCs in emerging markets. In order to do so, an integrative framework was developed based on network marketing theory and institutional network marketing theory. From the latter four basic rules are pinpointed and thereafter applied to European and Chinese business networks respectively. The thought styles are based on symbols such as words, signs and gestures. Norms and values influence how business marketers think and act. Enforcement mechanisms concern how to construct the sanction and incentive system in order to reward or punish individuals and groups within the firm together with establishing surveillance and assessment system to control the enforcement of marketing practice.

Based on the framework of the basic rules, a measurement instrument was developed and tested in a pilot study in spring 2013. For the standardized questionnaire the four theoretical basic rules were broken down into 15 sub-concepts and thereafter derived into 45 items. Altogether these constitute a basis of a comparative marketing framework. The items are formulated as statements on a six-point interval scale about Chinese and Western marketing. For the purpose of this paper, 24 items were selected to constitute the basis for analysis as they focus particularly on network marketing. A low number (1) expresses a wholly European perspective on network marketing and a high number (6) a wholly Chinese perspective. Two to five is a mix of these marketing types, where 3–4 represents the most even mixture of network marketing types in the emerging market. In the pilot study nine Swedish MNCs were visited at their subsidiaries in the Shanghai area. The primary data was collected through structured face-to-face interviews with two managers—one of Swedish and one of Chinese origin—per case interviewed separately, so in total 18 interviews were conducted. The interviews were undertaken in English, sitting side by side with the managers, discussing their answers while they were filling out the questionnaire. It was followed by an interview with the respondent based on a semi-structured interview guide in order to have as good control as possible of primarily the reliability, but also the validity, of the questionnaire.

The results and analysis show that in subsidiaries of Swedish MNCs in China, the European network marketing type still prevails. Some adaptations have been made though, as also a mixture between European and Chinese network marketing types can be seen. A limited number of adaptations into a Chinese network marketing type were identified, even if the managers themselves perceive that they have made adaptations when working in Swedish subsidiaries in China. When comparing European versus Chinese manager groups, the European managers tend to perceive the firm to hold a view closer to a Chinese network marketing type more often than the Chinese managers do. This indicates that the European managers regard that the Swedish subsidiaries have adapted more to the Chinese market than the Chinese mangers regard them to have done.

Place, publisher, year, edition, pages
Springer, 2016
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS), ISSN 2363-6165, E-ISSN 2363-6173
Keywords
Basic Rule, Integrative Framework, Chinese Manager, Practical Perspective, Marketing Practice
National Category
Economics
Research subject
Economy, Economics
Identifiers
urn:nbn:se:lnu:diva-44993 (URN)10.1007/978-3-319-19428-8_104 (DOI)9783319194288 (ISBN)9783319194271 (ISBN)
Conference
17th Biennial World Marketing Congress, August 5-8, at ESAN, Lima, Peru, 2014
Available from: 2015-06-23 Created: 2015-06-23 Last updated: 2018-12-04Bibliographically approved
Jansson, H. & Söderman, S. (2015). International Strategic Management Hybrids in China. International Journal of Emerging Markets, 10(2), 209-223
Open this publication in new window or tab >>International Strategic Management Hybrids in China
2015 (English)In: International Journal of Emerging Markets, ISSN 1746-8809, E-ISSN 1746-8817, Vol. 10, no 2, p. 209-223Article in journal (Refereed) Published
Abstract [en]

Purpose - The purpose of this paper is to establish a comparative conceptual framework to analyze hybrids of western and Chinese strategic management types, where the foundation is an institutional strategic management theory.

Design/methodology/approaeh - This framework is then applied to develop a research instrument that is used in a pilot study of 21 cases in China, primarily Swedish MNCs.

Findings - In this study, a complex picture emerges of the various mixes of management types in international firms operating in China. The results demonstrate that the comparative institutional strategic management framework developed seems to work for studying such mixtures of management types.

Researeh limitations/implieations - The discussion is based on the assumption of two dominating management types in international firms in China. The authors have found different mixtures among the firms. Besides strategic management, the theory and instrument might also be useful for human resource management issues like recruitment and talent management.

Praetieal implieations - Practical implications include a potentially useful measurement tool for strategic management in international firms and for evaluating executives in existing and new positions. Moreover, a contribution is made to global management, since the framework is also useful for comparing strategic management types of international firms in and outside China.

Originality/value - This paper contributes to this research in two ways. First, a comparative theory is specified to study the hybrids of strategic management types of international firms, especially for firms in China. Second, an instrument is developed for researching such management mixes and used on a pilot study of international firms operating in China.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-31182 (URN)10.1108/IJOEM-07-2013-0114 (DOI)000214792800004 ()2-s2.0-84928637668 (Scopus ID)
Available from: 2013-12-11 Created: 2013-12-11 Last updated: 2018-04-18Bibliographically approved
Sandberg, S. & Jansson, H. (2014). Collective internationalization: a new take off route for SMEs from China. Journal of Asia Business Studies, 8(1), 29-42
Open this publication in new window or tab >>Collective internationalization: a new take off route for SMEs from China
2014 (English)In: Journal of Asia Business Studies, ISSN 1558-7894, Vol. 8, no 1, p. 29-42Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to investigate the establishments of Chinese wholesale and retail market platforms in China and Europe, creating a new takeoff route for SMEs from China, and to theorize on this as a new collective route to internationalization.

Methodology – An exploratory case study has been undertaken covering four Chinese market platforms: the role model in Yiwu, China, and the establishments in Warsaw, Poland; Budapest, Hungary; and Kalmar, Sweden.

Findings – A new collective internationalization route is identified, driven by the collectivistic Chinese culture. Here Chinese SMEs diverge from traditionally suggested paths of internationalization, taking off independently from the domestic business network but form a joint market platform in the foreign market. This collective behavior compensates for the resource constraints of internationally inexperienced Chinese SMEs. From the market platform, they plug into the local market network and are provided with economies of scale and scope, ultimately making them internationally competitive. This collective route offers the potential for joint learning and risk reduction when entering distant markets in the early internationalization stages.

Originality/value – The paper reports on an overlooked empirical phenomenon, namely the establishment of Chinese wholesale and retail market platforms in China and Europe. Through this establishment a new collective route into the global market by Chinese SMEs is identified and theorized.

Keywords – Collective Internationalization Processes; Market Entry Modes and Nodes; Motives of Internationalization; Market Platforms; Chinese SMEs

Paper type – Research paper

Keywords
Collective internationalization processes, market entry modes and nodes, motives of internationalization, market platform, Chinese SMEs
National Category
Economics and Business
Research subject
Economy, Business administration; Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-17724 (URN)10.1108/JABS-09-2012-0043 (DOI)2-s2.0-84992957286 (Scopus ID)
Note

I den tryckta avhandlingen ingår en tidigare version (ett manuskript).

Available from: 2012-02-22 Created: 2012-02-22 Last updated: 2014-04-23Bibliographically approved
Jansson, H. & Sandberg, S. (2014). Local adaptation of international business-to-business marketing in emerging markets: the case of Swedish firms in China. In: Proceedings of The 56th Annual Meeting of the Academy of International Business: "Local Contexts in Global Business": Vancouver, Canada, June 23-26. Paper presented at AIB 2014 Annual Meeting, Vancouver, Canada, June 23-26, 2014.
Open this publication in new window or tab >>Local adaptation of international business-to-business marketing in emerging markets: the case of Swedish firms in China
2014 (English)In: Proceedings of The 56th Annual Meeting of the Academy of International Business: "Local Contexts in Global Business": Vancouver, Canada, June 23-26, 2014Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

With the major role taken in the global economy by emerging markets, a key issue in contemporary international marketing research is how multinational corporations adapt their marketing to these markets. This paper researches this issue for Swedish firms established in China through a case study of nine subsidiaries in Shanghai, interviewing European and Chinese managers at each firm. The comparative conceptual framework derived from business-to-business marketing theory and institutional theory was operationalized into a standardized questionnaire in order to compare European and Chinese types of network marketing. The analysis shows that the European network marketing type largely prevails among Swedish subsidiaries in China. Adaptations have been made, as also a mixture between European and Chinese network marketing types can be seen. However, a limited number of adaptations into a Chinese network marketing type were identified. European managers tend to perceive the firm to hold a view closer to a Chinese network marketing type more often than the Chinese managers do, which indicates that they regard the Swedish subsidiaries to have adapted to the Chinese market to a higher extent than the Chinese managers do.

Series
Proceedings of the Annual Meeting of the Academy of International Business, ISSN 2078-0435 ; 56
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-42264 (URN)
Conference
AIB 2014 Annual Meeting, Vancouver, Canada, June 23-26, 2014
Available from: 2015-04-14 Created: 2015-04-14 Last updated: 2015-04-16Bibliographically approved
Sandberg, S., Hilmersson, M. & Jansson, H. (2014). Resilience of knowledge-based exporter profiles in the global economic recession: resource and network commitment of Swedish SMEs in emerging markets. In: : . Paper presented at 40th European International Business Academy Annual Conference: “The Future of Global Organizing”, Uppsala, Sweden, December 11-13, 2014. EIBA - European International Business Academy
Open this publication in new window or tab >>Resilience of knowledge-based exporter profiles in the global economic recession: resource and network commitment of Swedish SMEs in emerging markets
2014 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
EIBA - European International Business Academy, 2014
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-42263 (URN)
Conference
40th European International Business Academy Annual Conference: “The Future of Global Organizing”, Uppsala, Sweden, December 11-13, 2014
Available from: 2015-04-14 Created: 2015-04-14 Last updated: 2017-02-17Bibliographically approved
Jansson, H. & Söderman, S. (2013). How large Chinese companies establish international competitiveness in other BRICS: The case of Brazil. Asian Business & Management, 12(5), 539-563
Open this publication in new window or tab >>How large Chinese companies establish international competitiveness in other BRICS: The case of Brazil
2013 (English)In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 12, no 5, p. 539-563Article in journal (Refereed) Published
Abstract [en]

Based on an abductive approach, a case study is performed on two Chinese multinational corporations (MNCs) operating in the construction equipment industry. These firms do not yet compete directly with major global firms. The reason for this is that Chinese firms have mainly built up international competitive strength in the low-price segment. A major result is a theory on the initial internationalisation strategy of Chinese firms. The main strategic counter-move by European MNC and other major incumbents seems to be to enter the low-price segment in emerging markets, for example, by acquiring local Chinese brands.

Keywords
large Chinese companies, global competitiveness, take-off and entry strategies, BRICS
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-31270 (URN)10.1057/abm.2013.17 (DOI)000326928100005 ()2-s2.0-84887473642 (Scopus ID)
Available from: 2013-12-16 Created: 2013-12-16 Last updated: 2017-12-06Bibliographically approved
Jansson, H. & Söderman, S. (2013). Proposing a Relationship Marketing Theory for Sport Clubs. In: Söderman, Sten & Dolles, Harald (Ed.), Handbook of Reseach on Sport and Business: (pp. 350-366). Cheltenham: Edward Elgar Publishing
Open this publication in new window or tab >>Proposing a Relationship Marketing Theory for Sport Clubs
2013 (English)In: Handbook of Reseach on Sport and Business / [ed] Söderman, Sten & Dolles, Harald, Cheltenham: Edward Elgar Publishing, 2013, p. 350-366Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2013
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-31184 (URN)10.4337/9781781005866 (DOI)000324992100020 ()978 1 84980 005 1 (ISBN)978 1 78100 586 6 (ISBN)
Available from: 2013-12-11 Created: 2013-12-11 Last updated: 2014-09-12Bibliographically approved
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