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Torres-Ortega, Rosalina
Publications (10 of 14) Show all publications
Zárate-Montero, L. & Torres-Ortega, R. (2019). Social Capital, Diaspora and Post Internationalization: A Developing Economy Case. In: Contributions to Management Science: (pp. 229-256). Springer
Open this publication in new window or tab >>Social Capital, Diaspora and Post Internationalization: A Developing Economy Case
2019 (English)In: Contributions to Management Science, Springer , 2019, p. 229-256Conference paper (Refereed)
Abstract [en]

International new ventures (INVs) from high tech industry in developing economies need international markets in order to survive and/or develop their business activities. INVs have utilized their bonding social capital to overcome their liabilities and success in foreign market. In this study we focus on Costa Rican software firms who have took advantage of the immigrants in their CORs (diaspora) that generates bonding and bridging social capital to enter to international markets, particularly in US market. The case study analyses of four companies suggest that bonding social capital originating from diaspora enables INVs to implement lower and more inexpensive modes of entry and bridging social capital enables originating from other ties them to increase the sales in foreign market. The influences of the diaspora on social capital provoke a positive change on firms’ performance. © 2019, Springer International Publishing AG, part of Springer Nature.

Place, publisher, year, edition, pages
Springer, 2019
Keywords
Developing economy, Diaspora, International new ventures, Internationalization, Network, Social capital
Identifiers
urn:nbn:se:lnu:diva-82831 (URN)10.1007/978-3-319-91095-6_12 (DOI)2-s2.0-85064900523 (Scopus ID)
Note

Export Date: 22 May 2019; Book Chapter

Available from: 2019-05-23 Created: 2019-05-23 Last updated: 2019-05-23
Yusof, S. W., Jabar, J., Murad, M. A. & Torres-Ortega, R. (2017). Exploring the cultural determinants of entrepreneurial success: The case of Malaysia. International Journal of Advanced and Applied Sciences, 4(12), 287-297
Open this publication in new window or tab >>Exploring the cultural determinants of entrepreneurial success: The case of Malaysia
2017 (English)In: International Journal of Advanced and Applied Sciences, ISSN 2313-626X, Vol. 4, no 12, p. 287-297Article in journal (Refereed) Published
Abstract [en]

This paper examines the cultural determinants of entrepreneurial success in Malaysia. Entrepreneurship is one of the main important drivers of a market nation and economists have underlined the crucial task acting in the market development. By employing describing the phenomenon of new venture creation and an interactive framework of entrepreneurship, this paper proposes a model that comprises four elements particularly in entrepreneurial culture and mindset influences. First the factor elements that lead to success in entrepreneurship are discussed together with the all four elements which are (1) presence of experienced entrepreneurs, (2) skills and knowledge of entrepreneurs, (3) cultural attitudes towards entrepreneurship and (4) proximity of entrepreneurial universities. Second, the main findings from the research are as follows; the elements of entrepreneurial culture and mindsets are the factors that contributed to the success in entrepreneurship. Third, this research will be practicable for academicians and the researchers who are concerned in examining the success factors on entrepreneurship. Finally, this study may conduce through the national or regional laws and regulation be changed to facilitate and retain the entrepreneurial movement. The future research may focus on the different physical region in Malaysia or within each of the other developing countries. (C) 2017 The Authors. Published by IASE. This is an open access article under the CC BY-NC-ND license.

Place, publisher, year, edition, pages
Institute of Advanced Science Extension (IASE), 2017
Keywords
Entrepreneurship, Success factors, SMEs, Malaysia
National Category
Economics and Business
Research subject
Economy, Ledarskap, entreprenörskap och organisation
Identifiers
urn:nbn:se:lnu:diva-72113 (URN)10.21833/ijaas.2017.012.048 (DOI)000418514400023 ()
Available from: 2018-04-05 Created: 2018-04-05 Last updated: 2019-09-06Bibliographically approved
Torres-Ortega, R. & Zarate-Montero, L. (2017). The Effect of Orientation towards International Markets in Performance of SMEs: a Comparative Study of Manufactures and Service Exporter Firms. In: Sarianna Lundan & Tunga Kiyak (Ed.), Proceedings of the 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017. Paper presented at 59th Academy of International Business Conference, Dubai, UAE, July 2-5, 2017 (pp. 192-193). Academy of International Business
Open this publication in new window or tab >>The Effect of Orientation towards International Markets in Performance of SMEs: a Comparative Study of Manufactures and Service Exporter Firms
2017 (English)In: Proceedings of the 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017 / [ed] Sarianna Lundan & Tunga Kiyak, Academy of International Business , 2017, p. 192-193Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study examines how the extended concept of market orientation previously tested on international new ventures firms called orientation towards international markets (OIM), which has four components: customer orientation, competitor orientation, interfunctional coordination and innovativeness and technological capability) affects business performance, as measured by customer performance and financial performance, in the context of in global and intercontinental SMEs, and whether this effect varies between industries. We use a data collected by web survey in a sample survey of a data set of 140 SMEs. The technique of confirmatory factor analysis is used to test the measurement properties of the study constructs, and multi-group confirmatory factor analysis is used in testing the measurement invariance. Subsequently, a structural equation modeling procedure is used to test the research hypotheses. The results show that the OIM components have a positive and significant effect on business performance in global and intercontinental SMEs in both industries comparison between service and manufactures firms through customer and financial performance.

Place, publisher, year, edition, pages
Academy of International Business, 2017
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61847 (URN)
Conference
59th Academy of International Business Conference, Dubai, UAE, July 2-5, 2017
Available from: 2017-03-27 Created: 2017-03-27 Last updated: 2017-10-02Bibliographically approved
Zarate-Montero, L. & Torres-Ortega, R. (2016). Export promotion through networks: the case of Costa Rica high tech firms. In: : . Paper presented at International Conference on Export Promotion, Windesheim University, Zwolle, The Netherlands, December 15, 2016. Windesheim University of Applied Sciences
Open this publication in new window or tab >>Export promotion through networks: the case of Costa Rica high tech firms
2016 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Windesheim University of Applied Sciences, 2016
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61679 (URN)
Conference
International Conference on Export Promotion, Windesheim University, Zwolle, The Netherlands, December 15, 2016
Available from: 2017-03-24 Created: 2017-03-24 Last updated: 2017-05-04Bibliographically approved
Torres-Ortega, R. (2016). From market orientation to orientation towards international marjets (OIM) of born global firms: evaluating the impact of OIM on born global firms' performance. (Doctoral dissertation). Barcelona: Autonomous University of Barcelona
Open this publication in new window or tab >>From market orientation to orientation towards international marjets (OIM) of born global firms: evaluating the impact of OIM on born global firms' performance
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Although there is a considerable amount of research on market orientation, research on this concept in the context of born global firms is still lacking a precise definition and full operationalization. This research aims to investigate how the market orientation (MO) concept could be understood for a specific type of firm: the born global firm. The thesis is framed around three studies.

First, an exploratory study that was developed by performing qualitative interviews in a sample of five Spanish firms from different sectors which had international activity. The data were analyzed using cross-case analysis. The results suggests that the market orientation concept should be developed into the concept of orientation towards international markets (OIM) for born global firms. This study also provides the components for measuring this orientation in this type of firm.

Second, using samples of born global firms from the Nordic countries and Spain, we assess the dimensionality of OIM by considering the optimal number of scale items, with the exception of the network construct, and assess the measurement invariance of the construct across the samples. The results support the conceptualization of OIM as a multidimensional construct, using customer orientation, competitor orientation, interfunctional coordination, and innovativeness and technological capability. Measurement invariance was assessed using multi-group confirmatory factor analysis. The factors outlined above have a similar dimensionality and factor structure across countries.

Finally the third study, examines how the extended concept of market orientation for born global firms that we have called OIM affects business performance, as measured by customer performance and financial performance, in the context of born global firms, and whether this effect varies between countries. The results show that the OIM components have a positive and significant effect on business performance in born global firms in both contexts (Nordic and Spanish companies) through customer and financial performance.

Based on these research findings, the thesis‘s main theoretical contribution is the suggestion of how MO should be conceptualized for BG firms. Our findings provide evidence that it is necessary to incorporate components that relate to the international scope of this type of firm, with the concept of OIM. From a business practice perspective, this dissertation suggested that the scale we have developed can provide a reliable and valid analytical tool for assessing the orientation towards international markets of these firms. Thus born global managers may adopt the scale for a better understanding of the reality of foreign markets and to develop effective strategies to attract and retain customers in different markets overseas.

Abstract [es]

No obstante la amplia cantidad de investigaciones dedicadas a la “orientación del mercado”, en las organizaciones empresariales, las referencias de este concepto han sido muy limitadas—específicamente en el contexto de las empresas de rápida internacionalización, como las denominadas Born Globals (BG)— a partir de términos operacionales y de conceptualización. Dicho lo anterior, la presente tesis tiene como objetivo investigar el concepto de orientación al mercado para el tipo específico de las empresas BG. La tesis se enmarca en tres estudios realizados.

En primer lugar, realizamos un estudio exploratorio a través de entrevistas de profundidad con cinco empresas españolas provenientes de múltiples sectores y que, además, tenían actividades internacionales. Los datos fueron analizados con la técnica de Casos Cruzados. Los resultados sugieren que la orientación al mercado debería ser desarrollada dentro del concepto propuesto: orientación hacia los mercados internacionales (OMI) en las empresas BG. Este estudio también proporciona los componentes para la medición de la citada orientación, en este tipo de empresas.

En segundo lugar, al utilizar las muestras de empresas BG, de países nórdicos y de España, hemos evaluado la dimensionalidad de OMI, con la cantidad óptima de ítems para la escala, (con la excepción del constructo de redes); también analizamos la invariabilidad de los constructos a través de la muestra de múltiples países. Los resultados mostraron el soporte para la conceptualización de OMI como un constructo multidimensional compuesto por la orientación a clientes, la orientación a la competencia, la coordinación interfuncional y, por último, la capacidad de innovación y tecnológica. La invariabilidad de la medida fue evaluada con el análisis factorial confirmatorio multigrupo. Los factores mencionados anteriormente tienen una dimensionalidad y estructura factorial similar entre los países.

Finalmente, en el tercer estudio, examinamos cómo el concepto extendido de la orientación al mercado para las empresas BG —que hemos llamado OMI— afecta el rendimiento de la empresa, medido a partir del rendimiento al cliente y el rendimiento financiero, en el contexto de las empresas BG, asimismo si este efecto varía entre los países. Los resultados muestran cómo los componentes de OMI tienen un efecto positivo y significativo en el rendimiento de las empresas BG en ambos contextos (empresas nórdicas y españolas) a través del rendimiento al cliente y financiero.

Con base en los resultados de la investigación, la principal contribución teórica de la tesis es la propuesta de cómo la orientación al mercado debe de ser conceptualizada para las empresas BG. Nuestros hallazgos proveen evidencia de la necesidad de incorporar componentes relacionados al ambiente internacional para este tipo de empresas con el concepto propuesto de OMI. Desde una perspectiva para negocios, esta tesis proporciona una herramienta válida y fiable para medir la orientación hacia los mercados internacionales para estas empresas. Por lo tanto, los gerentes de empresas BG podrían adoptar esta escala para una mejor comprensión de la realidad en los mercados internacionales y para desarrollar una estrategia efectiva que permita atraer y retener a los clientes en los diferentes mercados en el extranjero.

Place, publisher, year, edition, pages
Barcelona: Autonomous University of Barcelona, 2016. p. 209
Keywords
Born global firms, market orientation, orientation towards international markets, performance, scale validation, multi-country approach, structural equation model
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61680 (URN)9788449061448 (ISBN)
Available from: 2017-03-27 Created: 2017-03-24 Last updated: 2017-04-10Bibliographically approved
Torres-Ortega, R., Rialp, J. & Sandberg, S. (2016). Measuring orientation towards international markets and its effect on performance of European Born Global and Non-born Global firms. In: : . Paper presented at 42nd European International Business Academy Annual Conference, Vienna, Austria, December 2-5, 2016.
Open this publication in new window or tab >>Measuring orientation towards international markets and its effect on performance of European Born Global and Non-born Global firms
2016 (English)Conference paper, Poster (with or without abstract) (Refereed)
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61138 (URN)
Conference
42nd European International Business Academy Annual Conference, Vienna, Austria, December 2-5, 2016
Available from: 2017-03-07 Created: 2017-03-07 Last updated: 2017-04-10Bibliographically approved
Torres-Ortega, R., Rialp Criado, J. & Sandberg, S. (2016). Measuring Orientation Towards International Markets and its Effect on Performance of European Born Global and Non-Born Global Firms. In: : . Paper presented at European International Business Academy 2016.
Open this publication in new window or tab >>Measuring Orientation Towards International Markets and its Effect on Performance of European Born Global and Non-Born Global Firms
2016 (English)Conference paper, Poster (with or without abstract) (Refereed)
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61678 (URN)
Conference
European International Business Academy 2016
Available from: 2017-03-24 Created: 2017-03-24 Last updated: 2017-04-19Bibliographically approved
Torres-Ortega, R. (2016). Strategic orientations of international new ventures on emerging market: the Latin America context. In: : . Paper presented at 2nd EIBA Early Career Network (EIBA-ECN) Paper Development Workshop (PDW), Vienna, Austria, December 2, 2016.
Open this publication in new window or tab >>Strategic orientations of international new ventures on emerging market: the Latin America context
2016 (English)Conference paper, Oral presentation only (Other academic)
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61849 (URN)
Conference
2nd EIBA Early Career Network (EIBA-ECN) Paper Development Workshop (PDW), Vienna, Austria, December 2, 2016
Available from: 2017-03-27 Created: 2017-03-27 Last updated: 2017-04-10Bibliographically approved
Torres-Ortega, R., Rialp Criado, A., Rialp Criado, J. & Stoian, M. C. (2015). How to measure born-global firms' orientation towardsinternational markets?: [ Cómo medir la orientación de las empresas “born-global” hacia los mercados internacionales? ]. Revista Española de Investigación de Marketing, 19(2), 107-123
Open this publication in new window or tab >>How to measure born-global firms' orientation towardsinternational markets?: [ Cómo medir la orientación de las empresas “born-global” hacia los mercados internacionales? ]
2015 (English)In: Revista Española de Investigación de Marketing, ISSN 1138-1442, Vol. 19, no 2, p. 107-123Article in journal (Refereed) Published
Abstract [en]

The purpose of this paper is to explore the concept of orientation towards internationalmarkets (OIM) for born global firms (BG) and present a measurement scale of OIMspecifically designed for these firms. We propose a scale of OIM based on the literature reviewand a qualitative study. This proposal is then tested by means of a quantitative research design. The final scale not only considers three constructs of the market orientation concept: customerorientation, competitor orientation and interfunctional coordination; but also incorporatesanother construct related to the innovation capability of the firm (innovativeness and technologicalcapability). This proposed measurement scale shows invariance across younger andolder BG firms and, therefore, constitutes a useful measurement tool to be considered by futureresearch analyzing the impact of OIM of BG firms on their performance.

Abstract [es]

El objetivo de este trabajo es explorar el concepto de orientación hacia los mercados internacionales (OIM) para empresas Born Global (BG) y presentar una escala de medición de OIM diseñada específicamente para este tipo de empresas. Proponemos una escala de OIM en base a la revisión de la literatura y de un estudio cualitativo. Esta propuesta se testa por medio de una investigación cuantitativa. La escala final considera tres constructos del concepto orientación al mercado: orientación al cliente, orientación a los competidores y coordinación interfuncional; y también incorpora un constructo relacionado con la capacidad de innovación de la empresa (capacidad de innovación y capacidad tecnológica). La escala de medición propuesta es invariante entre las empresas BG más jóvenes y las más maduras y, por lo tanto, constituye una herramienta de medición útil para ser considerada en investigaciones futuras que analicen el impacto de la OIM de las empresas BG en sus resultados.

Keywords
Orientation towards international markets, Born global firms, Scale validation, Orientación a los Mercados Internacionales, Empresas “Born global”, Validación de escala
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61840 (URN)10.1016/j.reimke.2015.04.001 (DOI)
Available from: 2017-03-27 Created: 2017-03-27 Last updated: 2017-04-10Bibliographically approved
Madsen, T. K., Sørensen, H. E. & Torres-Ortega, R. (2015). The Market Orientation of Domestic and International New Ventures. In: Shaoming Zou, Hui Xu, Linda Hui Shi (Ed.), Entrepreneurship in International Marketing: (pp. 21-44). Emerald Group Publishing Limited
Open this publication in new window or tab >>The Market Orientation of Domestic and International New Ventures
2015 (English)In: Entrepreneurship in International Marketing / [ed] Shaoming Zou, Hui Xu, Linda Hui Shi, Emerald Group Publishing Limited, 2015, p. 21-44Chapter in book (Refereed)
Abstract [en]

Market orientation is often mentioned as a key factor for the success of domestic and international activities, but our knowledge about differences in degrees of market orientation remains limited for firms that have varying degrees of international activities. In particular, the literature is very sparse with regard to studies of newly established firms. Our study empirically explores this gap examining how different types of new ventures adopt two strategic components of market orientation – customer orientation and competitor orientation. Our empirical evidence is based on responses from CEOs of 249 Danish manufacturing firms that are categorized into four groups, depending on their degree of international operations within the first three years. We demonstrate that the most internationally oriented firms seem to be the most market oriented in general. They are significantly more competitor-oriented than domestically oriented firms, but the results regarding customer orientation are more mixed. Interestingly, we find indications that the strategic emphasis on customer orientation may be higher for firms with domestic operations than for those with limited international operations. We discuss implications for research and managers.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2015
Series
Advances in International Marketing, ISSN 1474-7979 ; 25
Keywords
Domestic and international new ventures, market orientation, customer orientation, competitor orientation, international entrepreneurship, manufacturing firms
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-61828 (URN)10.1108/S1474-797920140000025002 (DOI)978-1-78441-448-1 (ISBN)978-1-78441-447-4 (ISBN)
Available from: 2017-03-27 Created: 2017-03-27 Last updated: 2017-04-10Bibliographically approved
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