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Drivas, Ioannis C.
Publications (1 of 1) Show all publications
Drivas, I. C., Damaskinou, A. I. & Sakas, D. P. (2017). Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations. In: Kavoura, A Sakas, DP Tomaras, P (Ed.), Strategic Innovative Marketing: . Paper presented at 4th International Conference on Strategic Innovative Marketing (IC-SIM), SEP 24-27, 2015, Mykonos, GREECE (pp. 299-307). Springer
Open this publication in new window or tab >>Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations
2017 (English)In: Strategic Innovative Marketing / [ed] Kavoura, A Sakas, DP Tomaras, P, Springer, 2017, p. 299-307Conference paper, Published paper (Refereed)
Abstract [en]

This research process is focused on the analysis of three axes which are Fair Treatment, Team Effectiveness, and Job Satisfaction of employees and decision-makers who are occupied in Nonprofit Organizations. Nowadays, the reduced financial flexibility imposes a careful delimitation of strategic communication that is implemented by Nonprofit Organizations. The aim is to examine a strategic communication process for a sustainable entrepreneurial environment. More specifically, this research attempts to find a possible correlation between the personal perception of each employee regarding the level he treated fairly in the working environment (Fair Treatment) and the existence of an effective team into which the employee feels he is a part of (Team Effectiveness). The purpose is to draw conclusions on how these two factors impact on the Job Satisfaction of the employee or decision-maker. The possibility to have correlations among the above axes can be operated as a feedback to highlight strengths and weaknesses of Nonprofit Organizations to their decision-makers.

Place, publisher, year, edition, pages
Springer, 2017
Series
Springer Proceedings in Business and Economics, ISSN 2198-7246
Keywords
Strategic communication, Leadership in nonprofit organizations, B2B communication, Job satisfaction, Team effectiveness, Fair treatment
National Category
Computer and Information Sciences
Research subject
Computer and Information Sciences Computer Science
Identifiers
urn:nbn:se:lnu:diva-67110 (URN)10.1007/978-3-319-33865-1_38 (DOI)000405332300038 ()978-3-319-33865-1 (ISBN)978-3-319-33863-7 (ISBN)
Conference
4th International Conference on Strategic Innovative Marketing (IC-SIM), SEP 24-27, 2015, Mykonos, GREECE
Available from: 2017-07-28 Created: 2017-07-28 Last updated: 2018-01-13Bibliographically approved
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