This paper examines how brand museums, as themed environments, commodify and transfer the cultural heritage of organisations to their stakeholders. We conduct a qualitative study based on six in-depth interviews with top management professionals at the IKEA Museum. Rooted deeply in the Swedish socio-cultural ecosystem, the IKEA Museum uses various strategies to commodify its cultural heritage, such as displaying historical artefacts, creating interactive exhibits, narrating stories of innovation and social responsibility, and offering co-creation opportunities to visitors. In doing so it plays a prominent role in enabling cultural transfer and fosters intergenerational cultural memory among its stakeholders. The theoretical conceptualization is presented by proposing the Synthesis of Cultural Transfer, Value Outcomes, and Intergenerational Memory framework (SCTIM), and implications are discussed.

Purpose - This research aims to understand the dynamics that drive consumer engagement of multinational brands' social media posts on platform X, formerly known as Twitter. Taking the emotional tone of posts into account, the effect of vivid, interactive, informative, entertaining and practical features of posts on consumer interactions are evaluated across English- and Turkish-speaking markets.

Methodology - Inspired by the conceptual framework proposed in previous literature, features were extracted computationally using natural language processing from platform X posts of 33 Fortune 500 brands from various industries from June 2016 to June 2021. Following evaluation of regression models on alternative distributions of the dependent variable, which is total number of likes, shares and comments, random subspace regression using bootstrap resampling was applied to calculate an importance score and evaluate the effect of features.

Findings - Consumers in English- and Turkish-speaking markets perceive and engage with content differently. While informative and entertaining posts resonate more with English speakers, emotions play a broader role for Turkish speakers. English-speaking audience prefers happy and vivid daytime messages with questions, while Turkish-speaking audience is drawn to angry messages, lean toward nighttime posts.

Originality - This research is a pioneer to evaluate the factors that influence brands' platform X post engagements across markets of different cultural orientation. Beyond assessing the distinctions in brand post elements, the role of emotional content in brand messages were also analyzed across English- and Turkish-speaking markets.

This paper aims to conduct an interdisciplinary systematic literature review of fake news research and to advance the socio-technical understanding of digital information practices and platforms in business and management studies. The paper applies a focused, systematic literature review method to analyze articles on fake news in business and management journals from 2010 to 2020. The paper analyzes the definition, theoretical frameworks, methods, and research gaps of fake news in the business and management domains. It also identifies some promising research opportunities for future scholars. The paper offers practical implications for various stakeholders who are affected by or involved in fake news dissemination, such as brands, consumers, and policymakers. It provides recommendations to cope with the challenges and risks of fake news. The paper discusses the social consequences and future threats of fake news, especially in relation to social networking and social media. It calls for more awareness and responsibility from online communities to prevent and combat fake news. The paper contributes to the literature on information management by showing the importance and consequences of fake news sharing for societies. It is among the frontier systematic reviews in the field that cover studies from different disciplines and focus on business and management studies.

As global cooperation to develop and launch CBDCs further unfolds, the revolutionary innovation presents an emerging research field. This paper aims to provide a framework of CBDC by stressing its differences from other available digital currencies and cash in terms of advantages and disadvantages. The CBDC outlook, in its current and future, is presented. Additionally, an exploration of the prevalent themes in a cross-sectional analysis of tweets posted between 17 and 25 March 2021 with the #CBDC hashtags are presented to complement the discussion on the emerging landscape for informing the policy – and decision-makers on the opportunities and challenges involved.

This study investigates the rising trend of brandlessness among digital nomad consumers and retail designers of non-fungible tokens (NFTs). Brandlessness reflects a preference for unbranded products that align with personal values and lifestyles, particularly among digital nomads who seek unique and personalized experiences. By integrating NFTs, which symbolize unique digital ownership via blockchain technology, content creators can offer individualized assets that support this trend. We employ a qualitative research approach, utilizing interviews and observations to analyze the motivations behind and implications of brandlessness. Our findings indicate that brandless products resonate with the values of digital nomad consumers, and retail designers of NFTs leverage this trend to differentiate themselves in a competitive market. Additionally, digital fashion, accessed through virtual worlds, offers a sustainable alternative to traditional fashion, potentially reducing physical production if eco-friendly platforms are developed. This study provides valuable insights into the evolving dynamics of consumer behavior and the digital retail landscape, emphasizing the significance of brandlessness and NFTs in the digital economy.

The COVID-19 pandemic has highlighted the pernicious effects of fake news, underscoring the critical need for researchers and practitioners to detect and mitigate its spread. In this paper, we examined the importance of detecting fake news and incorporated sentiment and emotional features to detect this type of news. Specifically, we compared the sentiments and emotions associated with fake and real news using a COVID-19 Twitter dataset with labeled categories. By utilizing different sentiment and emotion lexicons, we extracted sentiments categorized as positive, negative, and neutral and eight basic emotions, anticipation, anger, joy, sadness, surprise, fear, trust, and disgust. Our analysis revealed that fake news tends to elicit more negative emotions than real news. Therefore, we propose that negative emotions could serve as vital features in developing fake news detection models. To test this hypothesis, we compared the performance metrics of three machine learning models: random forest, support vector machine (SVM), and Naïve Bayes. We evaluated the models’ effectiveness with and without emotional features. Our results demonstrated that integrating emotional features into these models substantially improved the detection performance, resulting in a more robust and reliable ability to detect fake news on social media. In this paper, we propose the use of novel features and methods that enhance the field of fake news detection. Our findings underscore the crucial role of emotions in detecting fake news and provide valuable insights into how machine-learning models can be trained to recognize these features.

This study explores the intersection of entrepreneurship and social dynamics in precarious environments, particularly focusing on how digital technologies—AI, blockchain, AR, and VR—shape gender equality, social inclusion, and community cohesion. These factors are critical for achieving the Sustainable Development Goals. Through a mixed-methods approach and snowball sampling of 24 entrepreneurs, the research delves into the lived experiences of entrepreneurs facing discrimination and limited access to resources. Preliminary findings reveal the underrepresentation of these entrepreneurs and the challenges they face due to gender and ethnic biases. The paper assesses the impact of entrepreneurial endeavors on social dynamics and community well-being, offering insights into how entrepreneurship can foster social change and empowerment. The study contributes to the discourse on entrepreneurship in challenging contexts, the role of digital technologies in creating positive social outcomes, and the broader implications for achieving the SDGs.

The phenomenon referred to as flygskam, which may be literally translated as “flying shame”, is the focus of this proposed chapter. This flygskam movement was initially started in Sweden, but it has since spread to a number of countries all over the world, despite only having a small amount of traction in the countries that are geographically adjacent to Sweden, such as Finland, Denmark, and Norway. In an era in which there is an imminent problem caused by climate change, the objective of the flygskam movement is to develop an action that will persuade people to avoid flying by shaming them on social media whenever flight praise sharing appears. The flygskam movement aims to raise awareness about the negative consequences that flying has on the environment. Researchers have shown interest in the flygskam movement; however, the majority of their efforts have been concentrated on applying more conventional research methods, such as interviewing people about their thoughts on how they understand the movement and how it influences the travel decisions they make. Research focused either on consumers, industry players, news coverage or social media practices but did not present a broad perspective to suggest a comprehensive conceptual model in between the different actors and media involved. This chapter’s objective is to provide the reader with a state-of-the-art review of present research and aims to contribute to the emerging research by suggesting an inclusive conceptual framework, which we further aim to test with data retrieved from social media. Given that the movement is disseminated through social media for consumer choices in the physical world, the implication of our research is particularly important to account for both actual and virtual behavioural patterns unfolding.

Game prosumption refers to the process of both production and consumption of computer games rather than focusing on either one (production) or the other (consumption).