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Biography [eng]

Dr.Selcen Öztürkcan (TrabzonTurkey / 1977) continues her academic career as an Associate Professor of Business Administration specialized in marketing (since 08/2018) with a permanent position at the Linnaeus University (Sweden). 

Before relocating to Scandinavia, she served as a Professor of New Media(2017-2018) at the Faculty of Communication of Bahcesehir University(Turkey), Associate Professor of Marketing (2011-2016) and Assistant Professor of Marketing (2010-2011) at the Social Sciences Institute of Istanbul Bilgi University (Turkey). Also, she held a permanent position as an Assistant Professor of Business Administration (2017-2019) at the Jönköping International Business School of Jönköping University (Sweden).

She is a graduate of Tarsus American High School (1995) and holds a B.Sc. degree in Materials Science and Metallurgical Engineering from the Middle East Technical University with honors (1999) followed by an M.B.A. degree from the Bilkent University on merit-scholarship (2001). She pursued her Ph.D. studies, again on merit-scholarship, first at the College of Business Administration of the University of South Florida (2002-2003), then at the Faculty of Management of the Istanbul Technical University (2003-2007) where she received her Ph.D. in Management Engineering degree. Her Ph.D. Thesis received the Outstanding Ph.D. Award of the Turkish Educational Foundation (2007). Sabancı University (2006-2008) and Ozyegin University (2008-2010) hosted her Post-Doc Research activities. Subsequently, Turkish InterUniversity Council reviewed her research and teaching accomplishments and decided to award her with the Docent of Marketing (2011) title.

Dr.Öztürkcan has designed and taught more than 40 different Ph.D., Graduate and Undergraduate courses in 17 different universities at nine countries (Belgium, Finland, France, Germany, Portugal, Sweden, Turkey, UK, and the US). Her research appeared as journal articles, books, book chapters, and case studies can be accessed at http://www.selcenozturkcan.com

Biography [swe]

Vänligen besök den engelska versionen av den här sidan för mer information eller www.selcenozturkcan.com.

Publications (10 of 65) Show all publications
Ozturkcan, S., Kasap, N., Tanaltay, A. & Özdinc, M. (2019). Analysis of tweets about football: 2013 and 2018 leagues in Turkey. Behavior and Information Technology, 38(9), 887-899
Open this publication in new window or tab >>Analysis of tweets about football: 2013 and 2018 leagues in Turkey
2019 (English)In: Behavior and Information Technology, ISSN 0144-929X, E-ISSN 1362-3001, Vol. 38, no 9, p. 887-899Article in journal (Refereed) Published
Abstract [en]

Football has recently developed into a unique sector with complex management and marketing functions, where novel communication technologies are employed. In this paper, we aim to contribute to the numerous fields involving emerging European sports marketing literature, social media analytics, and digital consumer behaviour. Our purpose is to explore Twitter use related with football by analysing real-time streamed data in offering a longitudinal perspective by focusing on 2013 and 2018 leagues in Turkey via the use of social media analytics framework. Retrieved dataset involved randomly selected publicly available 370 thousand and 6.8 million real-time tweets in 2013 and 2018 leagues, respectively. We report that majority of tweets about the football was posted within the three-hour window before the match independent of the match result and the importance of the result. Moreover, pre-match tweeting volume was almost a crystal ball signalling match winning. Our findings are valuable for sports managers and marketers where some key suggestions provided are to involve particular contexts of winning or losing in their after-match marketing plans, to value weekdays as much as the weekends, and to utilise the after-work prime time of social media engagement.

Place, publisher, year, edition, pages
Taylor & Francis, 2019
Keywords
Sports marketing, Social media, Football, Tweeting behaviour, Big data, Turkey
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-80838 (URN)10.1080/0144929X.2019.1583284 (DOI)000481837100003 ()
Available from: 2019-02-26 Created: 2019-02-26 Last updated: 2019-10-03Bibliographically approved
Fis, A. M., Ozturkcan, S. & Gur, F. (2019). Being a woman entrepreneur in Turkey: life role expectations and entrepreneurial self-efficacy. SAGE Open, 9(2), 1-19
Open this publication in new window or tab >>Being a woman entrepreneur in Turkey: life role expectations and entrepreneurial self-efficacy
2019 (English)In: SAGE Open, ISSN 2158-2440, E-ISSN 2158-2440, Vol. 9, no 2, p. 1-19Article in journal (Refereed) Published
Abstract [en]

Two major competing life roles, work, and family, are reported to dominate people’s efforts in constructing a life. Here, we aim to explore whether and how attributed life roles and related coping strategies of current and aspiring women entrepreneurs meaningfully differentiate and whether the existence of entrepreneurs in their families affects the formation of these different clusters. In our empirical, two-part exploratory study conducted in the emerging economy setting of Turkey, first, we utilize the survey results of 234 women entrepreneurs to explore the issue, and then in the second part of the study, we administer face-to-face interviews to draw out some critical insights. We end up with three different clusters differentiating in their responses to challenges and effect of these on their entrepreneurial self-efficacy beliefs. We believe our study may shed some light on understanding nonhomogeneous women response to roles and challenges in society and women’s entrepreneurial journey.

Place, publisher, year, edition, pages
Sage Publications, 2019
Keywords
women entrepreneurship, entrepreneurial self-efficacy, work–family interaction, work–family conflict, life role expectations, emerging markets
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-82427 (URN)10.1177/2158244019846192 (DOI)000467237700001 ()2-s2.0-85065226243 (Scopus ID)
Available from: 2019-05-03 Created: 2019-05-03 Last updated: 2019-08-29Bibliographically approved
Ozturkcan, S. (2019). PASHA Bank Turkey: an international marketing strategy for an investment and corporate bank. In: SAGE Business Cases Originals: . Sage Publications
Open this publication in new window or tab >>PASHA Bank Turkey: an international marketing strategy for an investment and corporate bank
2019 (English)In: SAGE Business Cases Originals, Sage Publications, 2019Chapter in book (Other academic)
Abstract [en]

PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism. Its most important subsidiary was PASHA Bank OJSC, which offered all major financial services. Being the largest private bank in its market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey in 2013 and 2015, respectively. Swift growth that spread to three countries demanded a strategy around the dynamic capabilities of the markets. This case focuses on the development of the PASHA Bank Turkey’s marketing strategy, encompassing business insights valuable for emerging markets regarding geographical expansion and integration into the international financial system.

Place, publisher, year, edition, pages
Sage Publications, 2019
Keywords
international marketing strategy, investment and corporate bank, international banking, Turkey, Azerbaijan, Georgia
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-79370 (URN)10.4135/9781526469885 (DOI)9781526469885 (ISBN)
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2019-09-11Bibliographically approved
Ozturkcan, S. & Tuncalp, D. (2019). TazeDirekt.com: branding charm or operational basics? (1ed.). In: John Byrom & Dominic Medway (Ed.), Case Studies in Food Retailing and Distribution: (pp. 37-52). Woodhead Publishing Limited
Open this publication in new window or tab >>TazeDirekt.com: branding charm or operational basics?
2019 (English)In: Case Studies in Food Retailing and Distribution / [ed] John Byrom & Dominic Medway, Woodhead Publishing Limited, 2019, 1, p. 37-52Chapter in book (Refereed)
Abstract [en]

TazeDirekt had cloned “FreshDirect” to Turkey with a very similar name and faced with a growing demand at the Turkish e-commerce market. It was an online grocery store, e-tailing organic, genetic modification free food primarily from small, local producers and from its organic farm to health-conscious and gourmet people in three big cities of Turkey. Customers were happy with the freshness, quality, and the superior service provided. Unfortunately, the profit levels were not enough to cover the operational and marketing costs of this market positioning. As the number of orders increased in scale, the savings in the unit costs were not enough to sustain the business and cover the costs of providing high-quality products with a superior service. In February 2016, the founder suddenly decided to close the business, declaring its failure. Later, in November 2016, Migros, the most massive multibrand food retail chain of Turkey, purchased the TazeDirekt and its online assets as its new online retail brand to complement its portfolio of brands.

Place, publisher, year, edition, pages
Woodhead Publishing Limited, 2019 Edition: 1
Series
Woodhead Publishing Series in Consumer Science and Strategic Marketing
Keywords
Online food retailing, TazeDirekt, Turkey, Turkish, Organic food retailing, Grocery and livestock e-tailing
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-77310 (URN)10.1016/B978-0-08-102037-1.00004-9 (DOI)9780081020371 (ISBN)9780081020388 (ISBN)
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-20Bibliographically approved
Wakim, R. S., Drak Al Sebai, L., Miladinovic, M. & Ozturkcan, S. (2018). A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application. In: Ferhan Çebi, Faik Tunç Bozbura & Sıtkı Gözlü (Ed.), Engineering and Technology Management Summit 2018: Engineering and Technology Management in the Smart Age. Paper presented at Engineering Technology Management Summit 2018 (ETMS2018), Istanbul, Turkey, October 4-5, 2018 (pp. 350-355). Istanbul: Istanbul Technical University
Open this publication in new window or tab >>A Study of Swedish Eyewear Retailer's Smartphone-Based Augmented Reality Application
2018 (English)In: Engineering and Technology Management Summit 2018: Engineering and Technology Management in the Smart Age / [ed] Ferhan Çebi, Faik Tunç Bozbura & Sıtkı Gözlü, Istanbul: Istanbul Technical University, 2018, p. 350-355Conference paper, Published paper (Refereed)
Abstract [en]

Applications of Augmented Reality (AR) have recently increased due to advances in technology and improved accessibility of smart devices. Nowadays shoppers can virtually try and interact with various products. This study examined the impacts that a smartphone-based AR application may have on the customer’s Product Purchase Intentions. A smartphone-based AR app launched by Nordic eyewear retailing leader Synsam is chosen for exposing respondents (N=103) to the AR experience, followed by an interviewer administered survey. Findings showed that AR technology impacts Product Purchase Intentions, where involved technology characteristics of importance include information about products (Product Information), virtual interaction with the product (Telepresence) and the enjoyment of using this technology (Hedonic Motivation), but not the commonly referred Perceived Ease of Use.

Place, publisher, year, edition, pages
Istanbul: Istanbul Technical University, 2018
Keywords
Augmented Reality, Retailing, Product Purchase Intention
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-77785 (URN)9789755614977 (ISBN)
Conference
Engineering Technology Management Summit 2018 (ETMS2018), Istanbul, Turkey, October 4-5, 2018
Note

From the Bachelor Thesis that Riad Samir Wakim, Lara Drak Al Sebai and Mira Miladinovic completed under Selcen Ozturkcan’ssupervision at the Jönköping University (Sweden) in May 2018. Available at http://hj.divaportal.org/smash/record.jsf?pid=diva2:1213918

Available from: 2018-10-04 Created: 2018-10-04 Last updated: 2019-05-20Bibliographically approved
Ozturkcan, S. (2018). Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids.
Open this publication in new window or tab >>Call to Redefine Human-Robot Interaction: From Social Robots to Gun Shooting Humanoids
2018 (English)Manuscript (preprint) (Other academic)
Abstract [en]

This paper reviews the human-robot interactionliterature in the scope of recent technological progress. Itgives various examples of emerging human-robotinteraction and calls upon a re-definition of the interactionconcept.

Publisher
p. 4
Keywords
Human-robot interaction, robot philosophy, social robots, humanoids
National Category
Economics and Business
Research subject
Economy
Identifiers
urn:nbn:se:lnu:diva-77534 (URN)10.31124/advance.7039502 (DOI)
Available from: 2018-09-03 Created: 2018-09-03 Last updated: 2019-05-20Bibliographically approved
Ozturkcan, S. (2018). Game prosumption. In: Newton Lee (Ed.), Encyclopedia of computer graphics and games: . Cham: Springer
Open this publication in new window or tab >>Game prosumption
2018 (English)In: Encyclopedia of computer graphics and games / [ed] Newton Lee, Cham: Springer, 2018Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cham: Springer, 2018
Keywords
Playbor, Gamers, Players, Multi-players, Producers; Consumers, Co-creation, Network economy
National Category
Computer Sciences
Research subject
Computer and Information Sciences Computer Science, Computer Science
Identifiers
urn:nbn:se:lnu:diva-77279 (URN)10.1007/978-3-319-08234-9_133-1 (DOI)9783319082349 (ISBN)
Note

Bidrag till encyklopedi

Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-20Bibliographically approved
Ozturkcan, S. & Yolbulan Okan, E. (2018). Introduction. In: Selcen Öztürkcan and Elif Yolbulan Okan (Ed.), Marketing Management in Turkey: (pp. 3-8). Emerald Group Publishing Limited
Open this publication in new window or tab >>Introduction
2018 (English)In: Marketing Management in Turkey / [ed] Selcen Öztürkcan and Elif Yolbulan Okan, Emerald Group Publishing Limited, 2018, p. 3-8Chapter in book (Other academic)
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
urn:nbn:se:lnu:diva-77311 (URN)10.1108/978-1-78714-557-320181002 (DOI)978-1-78754-068-2 (ISBN)978-1-78714-557-3 (ISBN)
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-20Bibliographically approved
Ozturkcan, S. & Yolbulan Okan, E. (Eds.). (2018). Marketing management in Turkey (1ed.). Bingley, UK: Emerald Group Publishing Limited
Open this publication in new window or tab >>Marketing management in Turkey
2018 (English)Collection (editor) (Refereed)
Abstract [en]

Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the economies of emerging countries are rapidly catching up with those of developed countries and are even predicted to overtake some of them by 2020. A deep understanding of emerging markets is crucial, then, to build tailored products and marketing programs that will capitalize on such rapid growth. 

In Marketing Management in Turkey, Selcen Ozturkcan and Elif Yolbulan Okan present the reader with marketing opportunities, market potential, and standardization and customization opportunities available within a fast-growing emerging economy—namely, the Turkish economy. Along the way, the book also offers important insights into issues affecting similar emerging markets by detailing the common perceptions and misconceptions around the unique opportunities they appear to offer.  

This book will be of keen interest to practitioners interested in investing in emerging markets, and it will also have much to offer to researchers and students interested in the future of the global economy.

Place, publisher, year, edition, pages
Bingley, UK: Emerald Group Publishing Limited, 2018. p. 339 Edition: 1
Series
Marketing In Emerging Markets
National Category
Business Administration
Identifiers
urn:nbn:se:lnu:diva-77312 (URN)9781787145580 (ISBN)9781787145573 (ISBN)9781787439276 (ISBN)
Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-20Bibliographically approved
Ozturkcan, S. (2018). PASHA Bank Turkey: an inter-regional marketing strategy. The Case Centre
Open this publication in new window or tab >>PASHA Bank Turkey: an inter-regional marketing strategy
2018 (English)Other (Other academic)
Abstract [en]

PASHA Holding OJSC was based in Baku, Azerbaijan, with subsidiaries in insurance, banking, property development, construction, and tourism sectors. The most important subsidiary of the holding was PASHA Bank OJSC since its establishment in 2007. It offered all major financial services, including investment banking, trade financing and asset management. Being the largest private bank in its original market by total equity, PASHA Bank launched Baku-based financial institutions in Georgia and Turkey as of year 2013 and 2015, respectively. Swift growth that spread to three countries demanded for a strategy to align and differentiate the dynamic capabilities of the markets and efforts. This case focuses on the development of the PASHA Bank Turkey’s Marketing Strategy, and its learning outcomes encompass business insights valuable for emerging markets regarding geographical expansion, and integration to international financial system.

Place, publisher, year, pages
The Case Centre, 2018. p. 26
Keywords
Geographical expansion, Marketing strategy, Porter's competitive five forces
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-77284 (URN)
Note

Case Study

Available from: 2018-08-23 Created: 2018-08-23 Last updated: 2019-05-21Bibliographically approved
Organisations
Identifiers
ORCID iD: ORCID iD iconorcid.org/0000-0003-2248-0802

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