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Thornton, Heidi Coral
Publications (5 of 5) Show all publications
Thornton, H. C. (2024). Business model change and internationalization in the sharing economy. Journal of Business Research, 170, Article ID 114250.
Open this publication in new window or tab >>Business model change and internationalization in the sharing economy
2024 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 170, article id 114250Article in journal (Refereed) Published
Abstract [en]

For over a decade, sharing economy companies ("sharecoms") have been operating on an international stage with novel digital platform-based business models that create and capture value through unique dimensional configurations. However, the relationship between these business models and the international expansion of sharecoms remains under-theorized. This longitudinal study addresses this gap and presents new empirically driven insights. Based on a cross-border, cross-sector case study of six sharecoms, we investigated the evolution of the business model in relation to internationalization. The results showed that multidimensional changes took place within the business models, impacting the sharecoms' internationalization in terms of speed, scale, and scope through circular causality. Moreover, by creating virtuous cycles of business model change and internationalization, sharecoms were able to achieve network effects and unlock value.

Place, publisher, year, edition, pages
Elsevier, 2024
Keywords
Business model, Business model change, Internationalization, Virtuous cycle, Digital platform, Sharing economy
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-126027 (URN)10.1016/j.jbusres.2023.114250 (DOI)001105790600001 ()2-s2.0-85174218271 (Scopus ID)
Available from: 2023-12-18 Created: 2023-12-18 Last updated: 2024-03-01Bibliographically approved
Ochieng, I. A., Thornton, H. C. & Owusu, R. A. (2024). Internationalisation patterns of African sharing economy companies: The role of gateway markets. Journal of Business Research, 170, 114297-114297, Article ID 114297.
Open this publication in new window or tab >>Internationalisation patterns of African sharing economy companies: The role of gateway markets
2024 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 170, p. 114297-114297, article id 114297Article in journal (Refereed) Published
Abstract [en]

Sharing economy companies (sharecoms) have been internationalising rapidly, including entering African markets. Little research has been conducted on the strategies and behaviours of African sharecoms. Questions have been raised as to whether existing theories adequately explain the internationalisation of African firms. Thus, we analyse the internationalisation patterns of six African sharecoms, focusing on time, speed, and scope. The findings indicate that firms apply unique combinations of various internationalisation models. A novel pattern of internationalisation where the firms use “foreign gateway markets” as strategic “launchpads” before rapidly internationalising was also uncovered. Locational advantages, strategic networks, and relative technological advancement characterise the foreign gateway markets. We also propose the concept of “complex regional context” to define the context of emerging regions with many neighbouring countries with the potential for high levels of internationalisation but low levels of international business due to the lack of common enabling frameworks and institutions.

Place, publisher, year, edition, pages
Elsevier, 2024
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-126074 (URN)10.1016/j.jbusres.2023.114297 (DOI)001089362300001 ()2-s2.0-85173534199 (Scopus ID)
Available from: 2023-12-20 Created: 2023-12-20 Last updated: 2024-03-13Bibliographically approved
Thornton, H. C. (2024). Sharecom internationalisation: Exploring business models, business ecosystems, and pathways to international expansion. (Doctoral dissertation). Linnaeus University Press
Open this publication in new window or tab >>Sharecom internationalisation: Exploring business models, business ecosystems, and pathways to international expansion
2024 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

An ever-changing business landscape, rapid developments in digital technologies, and shifts in societal attitudes have paved the way for the sharing economy phenomenon. Over the past decade, sharing economy companies (sharecoms) have emerged in droves, shaking up industry structures globally with their innovative business models and novel valuecreating processes, which rely on the externalised resources. This unique set of factors has enabled sharecoms to scale and internationalise at an exponential rate, but in nuanced ways that appear to challenge many of the assumptions underpinning extant theories on firm internationalisation.

To help provide a deeper understanding of how the sharecom expands internationally, this thesis explores its internationalisation through an investigation of three concepts pertinent to this process: the business model, the business ecosystem, and internationalisation pathways. Conducted with a research strategy of building theory from cases, this investigation entails a multi-case study comprising a diverse group of sharecoms.

The findings show that sharecoms starts to develop their business models, build their business ecosystems, and pursue international expansion from an early stage. These activities also appear to be highly intertwined, with each influencing the others.

Enriching and augmenting extant international business theories to accommodate the sharing economy phenomenon, the thesis makes several research contributions. It enhances the understanding of the three aforementioned concepts, providing insights into the intricacies of their triadic relationship. Through an exploration of sharecoms’ business models, patterns of change emerge, and virtuous cycles between such changes and the sharecoms’ internationalisation come to light. In addition, a close look at sharecoms’ business ecosystems yields further insights into their role during internationalisation, also revealing a sub-category of semi-dependent entities – local communities – which are found to play an important role in the sharecom’s new foreign market entry. As such, the thesis contributes to literature linking business models and business ecosystems. The thesis also introduces new internationalisation pathways, thus contributing to extant internationalisation process theory. Empirically, the thesis enhances the diversity of sharecoms studied, a shortcoming within sharing economy research to date. Lastly, a number of practical contributions offer insightful managerial knowledge on sharecom internationalisation, more specifically, on the possibility of implementing business model changes to advance international expansion, creating business ecosystems to support new foreign market entry, and adopting flexible, new internationalisation pathways.

Place, publisher, year, edition, pages
Linnaeus University Press, 2024. p. 91
Series
Linnaeus University Dissertations ; 517
Keywords
sharing economy, sharecom, digital platform, business model, business ecosystem, entry strategy, internationalisation pathway, internationalisation
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-126233 (URN)10.15626/LUD.517.2024 (DOI)9789180821247 (ISBN)9789180821254 (ISBN)
Public defence
2024-02-15, Zoom, 10:00 (English)
Opponent
Supervisors
Available from: 2024-01-09 Created: 2024-01-08 Last updated: 2024-01-23Bibliographically approved
Thornton, H. C. & Sandberg, S. (2022). Entrepreneurial orientation in the sharing economy: cases of new entries in domestic and international markets. International Journal of Entrepreneurship and Small Business, 46(1), 16-44
Open this publication in new window or tab >>Entrepreneurial orientation in the sharing economy: cases of new entries in domestic and international markets
2022 (English)In: International Journal of Entrepreneurship and Small Business, ISSN 1476-1297, E-ISSN 1741-8054, Vol. 46, no 1, p. 16-44Article in journal (Refereed) Published
Abstract [en]

Entrepreneurial orientation (EO) has attracted increasing research attention over the last decades, yet few studies apply all five dimensions in novel contexts and through qualitative studies. As a response, this paper explores six cases of new market entry by sharecoms, both internationalised and non-internationalised, in order to enhance knowledge about EO in an international sharing economy context. The findings show that the five dimensions of EO are demonstrated and utilised in diverse ways and to varying degrees, often through combination. Innovativeness, autonomy, and proactiveness are useful for bringing novel offerings to the market and EO is seen as an accelerator for growth and stimulator of early internationalisation. Still, not all of the dimensions were evident within all of the sharecoms nor were they deemed necessary in order to be entrepreneurial, which challenges previous research. The findings are shown to contribute to theory, as well as to practitioners.

Place, publisher, year, edition, pages
InderScience Publishers, 2022
Keywords
International entrepreneurship, Entrepreneurial orientation, New market entry, International markets, Sharing economy, Sharecoms, Qualitative case study
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-93610 (URN)10.1504/IJESB.2020.10029603 (DOI)2-s2.0-85134158497 (Scopus ID)
Available from: 2020-04-19 Created: 2020-04-19 Last updated: 2023-06-22Bibliographically approved
Thornton, H. C., Campbell, A. J. & Owusu, R. A. (2019). External barriers facing internationalising sharing economy companies: a study of European and American sharecoms. Journal for Global Business Advancement, 12(1), 70-94
Open this publication in new window or tab >>External barriers facing internationalising sharing economy companies: a study of European and American sharecoms
2019 (English)In: Journal for Global Business Advancement, ISSN 1746-966X, E-ISSN 1746-9678, Vol. 12, no 1, p. 70-94Article in journal (Refereed) Published
Abstract [en]

This paper examines the external barriers that sharing economycompanies face when internationalising and how the challenges affect theirinternationalisation process. A critical realism research approach is used toposition the research in the literature and develop a conceptual framework toguide a qualitative study, which establishes a strong connection betweenthis study and extant research. Data is collected through interviewswith Founders/CEOs/Head of Marketing of entrepreneurial sharecoms1 andtriangulated with secondary data. The most prevalent external barriers foundwere government and legal, geographical distance, and networks. Culture wasthe most prominent aspect of the psychic distance barrier. These factors seemedto impact differently based on the industry of the sharecom. Networks were animportant resource in surmounting the barriers. The results propose aframework of external barriers facing internationalising sharing economycompanies and how the barriers interact with each other.

Place, publisher, year, edition, pages
InderScience Publishers, 2019
Keywords
accessed-based consumption, collaborative consumption, internationalisation barriers, INVs, international new ventures, sharing economy companies, peer economy
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
urn:nbn:se:lnu:diva-94122 (URN)10.1504/JGBA.2019.099919 (DOI)2-s2.0-85066618057 (Scopus ID)
Available from: 2020-05-03 Created: 2020-05-03 Last updated: 2021-08-02Bibliographically approved
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