Frugal innovation and its implementation in Indian SMEs: an exploratory study
2018 (English)In: 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / [ed] Jarolím Antal; Petr Král, Prague: Oeconomica Publishing House , 2018Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Prague: Oeconomica Publishing House , 2018.
Keywords [en]
Frugal Innovation, Business, SMEs, India
National Category
Business Administration
Research subject
Economy, Cultural Economy
Identifiers
URN: urn:nbn:se:lnu:diva-82060ISBN: 9788024522791 (print)ISBN: 8024522799 (print)OAI: oai:DiVA.org:lnu-82060DiVA, id: diva2:1305953
Conference
9th EMAC Regional Conference, Prague, Czech Republic, September 12-14, 2018
2019-04-202019-04-202022-05-23Bibliographically approved