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Social marketing and change: the role of self-help groups, their efforts, and possibilities for the empowerment of rural women in Madhya Pradesh
Linnaeus University, School of Business and Economics, Department of Marketing.
University of Dublin, Ireland.
2017 (English)In: India: research on cultural encounters and representations at Linnaeus University / [ed] Soniya Billore & Kristina Myrvold, Göteborg: Makadam Förlag, 2017, 1, p. 243-268Chapter in book (Other academic)
Place, publisher, year, edition, pages
Göteborg: Makadam Förlag, 2017, 1. p. 243-268
Keywords [en]
Social marketing, Women, Empowerment, Self help groups, Madhya Pradesh, India
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-68967ISBN: 9789170612534 (print)OAI: oai:DiVA.org:lnu-68967DiVA, id: diva2:1159842
Available from: 2017-11-23 Created: 2017-11-23 Last updated: 2018-01-30Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf