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Factors for Elderly Use of Social Media for Health-Related Activities
Luleå University of Technology;Univ Vaasa, Finland.
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för ekonomistyrning och logistik (ELO).
2016 (engelsk)Inngår i: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, nr 12, s. 1134-1141Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

sted, utgiver, år, opplag, sider
2016. Vol. 33, nr 12, s. 1134-1141
HSV kategori
Forskningsprogram
Ekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-59035DOI: 10.1002/mar.20949ISI: 000387777000015Scopus ID: 2-s2.0-84995570060OAI: oai:DiVA.org:lnu-59035DiVA, id: diva2:1056874
Tilgjengelig fra: 2016-12-15 Laget: 2016-12-15 Sist oppdatert: 2019-02-27bibliografisk kontrollert

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