lnu.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Appealing to Goodwill or YOLO-Promoting Conservation Volunteering to Millennials
University of North Texas, USA.
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för organisation och entreprenörskap (OE).
2017 (engelsk)Inngår i: VOLUNTAS - International Journal of Voluntary and Nonprofit Organizations, ISSN 0957-8765, E-ISSN 1573-7888, Vol. 28, nr 1, s. 288-306Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Volunteer travel opportunities are more plentiful than ever and are now offered worldwide, with conservation projects being an increasingly popular choice. Some of the emerging questions in this field are concerned with the effective communication of these opportunities to young people. One theory that could guide the creation of these persuasive campaigns for conservation volunteering is regulatory focus theory. By adopting this theory, we reveal yet another possibility for understanding motivations of conservation volunteers. Results of the experiment suggest promotion messages are better received (more persuasive) because they induce expectations in line with general view of conservation volunteering as a hedonic experience. Moreover, this study is the first one of its kind to show this important effect of environmental attitudes on individuals' responses to promotional messages about conservation volunteering travel.

sted, utgiver, år, opplag, sider
Springer, 2017. Vol. 28, nr 1, s. 288-306
Emneord [en]
Conservation volunteering, Communication, Regulatory focus theory
HSV kategori
Forskningsprogram
Ekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-61443DOI: 10.1007/s11266-016-9815-zISI: 000393747800014Scopus ID: 2-s2.0-85007199311OAI: oai:DiVA.org:lnu-61443DiVA, id: diva2:1082437
Tilgjengelig fra: 2017-03-16 Laget: 2017-03-16 Sist oppdatert: 2019-09-10bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Andre lenker

Forlagets fulltekstScopus

Personposter BETA

Strzelecka, Marianna

Søk i DiVA

Av forfatter/redaktør
Strzelecka, Marianna
Av organisasjonen
I samme tidsskrift
VOLUNTAS - International Journal of Voluntary and Nonprofit Organizations

Søk utenfor DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 55 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf