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Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations
Linnéuniversitetet, Fakulteten för teknik (FTK), Institutionen för datavetenskap (DV).
Technol Educ Inst Athens, Greece.
Univ Peloponnese, Greece.
2017 (engelsk)Inngår i: Strategic Innovative Marketing / [ed] Kavoura, A Sakas, DP Tomaras, P, Springer, 2017, s. 299-307Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

This research process is focused on the analysis of three axes which are Fair Treatment, Team Effectiveness, and Job Satisfaction of employees and decision-makers who are occupied in Nonprofit Organizations. Nowadays, the reduced financial flexibility imposes a careful delimitation of strategic communication that is implemented by Nonprofit Organizations. The aim is to examine a strategic communication process for a sustainable entrepreneurial environment. More specifically, this research attempts to find a possible correlation between the personal perception of each employee regarding the level he treated fairly in the working environment (Fair Treatment) and the existence of an effective team into which the employee feels he is a part of (Team Effectiveness). The purpose is to draw conclusions on how these two factors impact on the Job Satisfaction of the employee or decision-maker. The possibility to have correlations among the above axes can be operated as a feedback to highlight strengths and weaknesses of Nonprofit Organizations to their decision-makers.

sted, utgiver, år, opplag, sider
Springer, 2017. s. 299-307
Serie
Springer Proceedings in Business and Economics, ISSN 2198-7246
Emneord [en]
Strategic communication, Leadership in nonprofit organizations, B2B communication, Job satisfaction, Team effectiveness, Fair treatment
HSV kategori
Forskningsprogram
Data- och informationsvetenskap
Identifikatorer
URN: urn:nbn:se:lnu:diva-67110DOI: 10.1007/978-3-319-33865-1_38ISI: 000405332300038ISBN: 978-3-319-33865-1 (tryckt)ISBN: 978-3-319-33863-7 (tryckt)OAI: oai:DiVA.org:lnu-67110DiVA, id: diva2:1128750
Konferanse
4th International Conference on Strategic Innovative Marketing (IC-SIM), SEP 24-27, 2015, Mykonos, GREECE
Tilgjengelig fra: 2017-07-28 Laget: 2017-07-28 Sist oppdatert: 2018-01-13bibliografisk kontrollert

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