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Understanding exhibitor satisfaction in trade shows and consumer fairs
University of St. Gallen, Switzerland. (Institute of Marketing)
University of St. Gallen, Switzerland. (Tourism)ORCID-id: 0000-0001-6942-2816
Ruhr-University Bochum, Germany. (Institute of Marketing)
2017 (engelsk)Inngår i: Handbuch Messemanagement: Planung, Durchführung und Kontrolle von Messen, Kongressen und Events / [ed] Manfred Kirchgeorg, Werner M. Dornscheidt, Norbert Stoeck, Springer, 2017, s. 857-872Kapittel i bok, del av antologi (Fagfellevurdert)
Abstract [en]

Trade shows (i.e., business-to-business exhibitions) and public fairs (i.e., business-to-consumer exhibitions) are an essential instrument in the marketing of goods and services. They provide vendors with a focused platform for communication and exchange with customers of different kinds (cf. Kirchgeorg 2005). The fair and trade show business itself has become an international multi-billion dollar industry (cf. Hansen 2004), in which organizers of trade shows and consumer fairs earn the biggest share of sales with exhibitors, who are paying fees for exhibition services.

sted, utgiver, år, opplag, sider
Springer, 2017. s. 857-872
Emneord [en]
Exhibitor satisfaction Trade shows Method Comparative Analysis
HSV kategori
Forskningsprogram
Ekonomi, Marknadsföring; Turismvetenskap
Identifikatorer
URN: urn:nbn:se:lnu:diva-80666DOI: 10.1007/978-3-8349-7089-3_61ISBN: 978-3-8349-3368-3 (tryckt)ISBN: 978-3-8349-7089-3 (digital)OAI: oai:DiVA.org:lnu-80666DiVA, id: diva2:1289840
Tilgjengelig fra: 2019-02-19 Laget: 2019-02-19 Sist oppdatert: 2019-05-14bibliografisk kontrollert

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