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Internationalization of SMEs and market orientation: a study of customer knowledge, networks and cultural knowledge
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).ORCID-id: 0000-0003-0587-4543
Business Consultant, Växjö, Sweden.
2020 (engelsk)Inngår i: European Business Review, ISSN 0955-534X, E-ISSN 1758-7107, Vol. 32, nr 1, s. 69-85Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

This paper aims to study the context of market orientation and the importance of customer knowledge, networking and cultural knowledge as components that contribute to market orientation and subsequently impact the internationalization of firms. The paper extends current understanding of market orientation through a study in the context of developing economies.

sted, utgiver, år, opplag, sider
Bingley, West Yorkshire: Emerald Group Publishing Limited, 2020. Vol. 32, nr 1, s. 69-85
Emneord [en]
Marketing orientation, Internationalisation, Customer knowledge, Cultural knowledge, India, Sweden
HSV kategori
Forskningsprogram
Ekonomi, Marknadsföring
Identifikatorer
URN: urn:nbn:se:lnu:diva-82327DOI: 10.1108/EBR-06-2018-0112ISI: 000503240500001OAI: oai:DiVA.org:lnu-82327DiVA, id: diva2:1307611
Tilgjengelig fra: 2019-04-29 Laget: 2019-04-29 Sist oppdatert: 2020-05-25bibliografisk kontrollert

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