lnu.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Go Digital: B2C Microenterprise Channel Expansions
Åbo Akad Univ, Finland.
Åbo Akad Univ, Finland.
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för organisation och entreprenörskap (OE).ORCID-id: 0000-0003-1045-7058
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för organisation och entreprenörskap (OE).ORCID-id: 0000-0002-4194-6957
Vise andre og tillknytning
2019 (engelsk)Inngår i: Journal of Electronic Commerce Research, ISSN 1938-9027, E-ISSN 1526-6133, Vol. 20, nr 2, s. 75-90Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Online channels are highly relevant for microenterprises, but research focusing specifically on the challenges and circumstances faced by microenterprises doing channel expansions is scarce. A channel expansion is a strategic decision that will modify the business strategy of the company. Through twenty-two case studies in Finland and Sweden, we investigate microenterprises doing channel expansions. The goal of the research is to find out how microenterprises carry out channel expansions and what characteristics emerge from the two national samples. We look at the channel expansion from a business model perspective, which gives us a practical tool to probe the microentrepreneurs to discuss their expansions from many dimensions. Our findings show that microenterprises struggle to balance technology, business, and customer demands with competence and resources. A lack of strategic planning leads to a situation where both positive and negative outcomes of the channel expansions are largely unanticipated and unexpected.

sted, utgiver, år, opplag, sider
California State University , 2019. Vol. 20, nr 2, s. 75-90
Emneord [en]
Business models, Channel expansion, Competence, Micro-entrepreneurs, Micro-enterprises, Online channels, Owner-managers, SMEs
HSV kategori
Forskningsprogram
Ekonomi, Affärsinformatik; Ekonomi, Ledarskap, entreprenörskap och organisation
Identifikatorer
URN: urn:nbn:se:lnu:diva-83650ISI: 000467415100001OAI: oai:DiVA.org:lnu-83650DiVA, id: diva2:1318580
Tilgjengelig fra: 2019-05-28 Laget: 2019-05-28 Sist oppdatert: 2019-05-28bibliografisk kontrollert

Open Access i DiVA

Fulltekst mangler i DiVA

Personposter BETA

Jeansson, JohnLundqvist, SiwMarcusson, Leif

Søk i DiVA

Av forfatter/redaktør
Jeansson, JohnLundqvist, SiwMarcusson, Leif
Av organisasjonen
I samme tidsskrift
Journal of Electronic Commerce Research

Søk utenfor DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric

urn-nbn
Totalt: 8 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf