This study examines how young women portray themselves and their lives on Instagram. The platform is today a very popular social network with a lot of power and influence that is used on a daily basis by young women. The purpose of the study is to investigate how young women talk about how they present their lives and how they describe that their self-image is affected by Instagram. A qualitative study has been implemented using focus groups and a thematic analysis to answer the purpose. Four theories have been used that will form the basis of this study, which helps the study to find similarities and differences. Six previous frameworks have also helped the study reach its results. The study shows that there is a connection between how young women present themselves and their lives on Instagram together with how their self-esteem is affected by the platform. The most important result of the study is that there is a great aspiration and mind behind what is published on the platform. The women only show off when they are doing something fun or when they look good. Other results are that the women mainly publish selfies, when they are hanging out with friends and doing fun things such as traveling and on holidays. These are also the messages behind the women's posts and events. The application is a social forum where the women keep in touch with each other, both with friends, acquaintances and families. Other results are that the women never publish pictures they are not happy with and when they think they don't look good. The reason for this depends on uncertainty about how others will perceive them. A final result is that Instagram is used to share news and information. Instagram is one of today's holders of power.