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International business relationship and entry modes: A case of Swedish automotive industry Scania and Volvo
Växjö universitet, Fakulteten för humaniora och samhällsvetenskap, Ekonomihögskolan, EHV. Marknadsföring.ORCID-id: 0000-0002-3055-1108
2007 (engelsk)Inngår i: Cross Cutural Management: An international Journal, ISSN 1352-7606, Vol. 14, nr 4, s. 365-386Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

The purpose of this study is to identiffy the critical events of the establishment processes of two Swedish comapnies in the context of cross-culture and crosee border investment and to discuss how and to what extent the networks have changed and how the change has affected the establishment process and the market poisition.

sted, utgiver, år, opplag, sider
Emerald Group Publishing Limited , 2007. Vol. 14, nr 4, s. 365-386
Emneord [en]
Cross cutlure, Management, Swedish, Globalisation, Relationship management
Forskningsprogram
Ekonomi, Marknadsföring
Identifikatorer
URN: urn:nbn:se:vxu:diva-2889DOI: doi:10.1108/13527600710830377OAI: oai:DiVA.org:vxu-2889DiVA, id: diva2:202845
Tilgjengelig fra: 2007-12-21 Laget: 2007-12-21 Sist oppdatert: 2016-05-03bibliografisk kontrollert

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Forlagets fullteksthttp://www.emeraldinsight.com/1352-7606.htm

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Zineldin, Mosad

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