lnu.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Physical activity gives health benefits, but is this new to the Vietnamese?: An analysis of articles from Vietnamese newspapers
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
2012 (engelsk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

The aim of this study was to analyse how physical activity in the prevention and treatment of diseases, is portrayed in Vietnamese media. This is interesting because the traditional Vietnamese health culture differs a lot from the Western one. The topic is also of immediate importance in Vietnam, because of the increasing numbers of diseases, such as diabetes and cardiovascular diseases, even called non-communicable diseases. This is connected to the decreasing physical activity and increasing obesity in the country. A Swedish-Vietnamese project in Vietnam is going on since two years, with the aim of disseminating Swedish experiences on the topic to the health care staff and the general public. Thirty-one articles have been analysed with regard to cultural references and persuasion means. The methods include rhetorical analysis, quantitative content analysis and semiotics. The theoretical framework constitutes of previous research on characteristics of Vietnamese/Asian journalism in general, and Vietnamese preventive health education in particular. To get a better understanding of the results, various theories such as post-colonialism and cultural hegemony have been used. The findings indicate that the articles portray the health-benefits of physical activity as something new to the Vietnamese people. It was not possible to find any point of similarity to the traditional forms of Vietnamese preventive health propaganda in the articles. The different references in the articles where mostly made to Western sources. The pictures in the articles signal both threat/fear and hope and they portray both people with East Asian-and Western appearance.

sted, utgiver, år, opplag, sider
2012. , s. 54
Emneord [en]
health, culture, media, non-communicable diseases, physical activity, physical activity on prescription, prevention, SIDA, Vietnam
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-20153OAI: oai:DiVA.org:lnu-20153DiVA, id: diva2:541112
Fag / kurs
Media and Communications Science
Utdanningsprogram
Public Relations and Communication Programme with Specialization in Peace Studies & Development Work, 180 credits
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-09-11 Laget: 2012-06-19 Sist oppdatert: 2012-09-11bibliografisk kontrollert

Open Access i DiVA

Physical activity gives health benefits, but is this new to the Vietnamese?(1585 kB)642 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1585 kBChecksum SHA-512
62d6b994eca62338f017e87eb9b3efdd456fa15a78a01afd610c35836e24cd8d0108b84fdd239cdd48f4db5dde389abdd136cc68500271b13533a7ec6e45d4d8
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Jansson, Matilda
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 642 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 232 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf