lnu.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Finns tröjan i grönt?: En retorisk analys av H&Ms Conscious Actions Sustainability Report.
Linnéuniversitetet, Fakulteten för konst och humaniora (FKH), Institutionen för medier och journalistik (MJ).
Linnéuniversitetet, Fakulteten för konst och humaniora (FKH), Institutionen för medier och journalistik (MJ).
2014 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Do you have the shirt in green? : A rethorical analysis of H&M's Conscious Actions Sustainability Report (engelsk)
Abstract [en]

As consumers we want to know from whom we buy, what we buy and the impact the company has on our planet. In recent years there been an increasing number of scandals concerning child labour, dangerous chemicals and falsely labelled meat. A good way for companies to communicate their environmental efforts is to establish a sustainability report, where they describe their work and their impact on our environment. By concentrating on H&M’s sustainability report, as well as conducting a rhetorical analysis, we have been able to focus on the following research questions:   Why do companies establish CSR reports?  How do companies gain legitimacy through their rhetorical choices?  How do companies try to influence recipients’ attitudes to the company? We begin by studying the context, which is of importance when using a rhetorical method and thereby attempt to understand in what situation the text is created. Then we examine the disposition, style and analyze the presented arguments. Subsequently, we found that culture plays a crucial part in understanding why the sustainability reports are written. Companies are subject to increasing pressure from outside communities to take responsibility and adapt to this. The use of ethos arguments and highlighting transparency resulted in that the company increased Its legitimacy. Moreover, the report can also be used as a marketing tool as it clearly communicates the companies’ successful sustainability work. We believe that the sustainability report can be used to gain advantage in crisis communications because it can easily be referred to when confronted with criticism.  

sted, utgiver, år, opplag, sider
2014.
Emneord [sv]
CSR, legitimitet, H&M, kultur, transparens, ethos, logos, pathos, kriskommunikation, retorik
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-34668OAI: oai:DiVA.org:lnu-34668DiVA, id: diva2:721648
Fag / kurs
Media and Communications Science
Utdanningsprogram
Media Management Programme, 180 credits
Veileder
Examiner
Tilgjengelig fra: 2014-06-26 Laget: 2014-06-04 Sist oppdatert: 2014-06-26bibliografisk kontrollert

Open Access i DiVA

Finns tröjan i grönt?(717 kB)229 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 717 kBChecksum SHA-512
babd0d59f103abd362e14dd3a2016004ad3fe8af6400c6289e8ac4a5e5e19c92ba23325d70a6fa92fe8cd6ba3f739fcf7180824f783c6196dc7b056db94da2cd
Type fulltextMimetype application/pdf

Søk i DiVA

Av forfatter/redaktør
Steele, LiamSöderstedt, Johan
Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 229 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 522 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf