Three Business Plan Models to Help a Start-up with Strategic Analysis: Lessons from using SWOT, Porter’s Five Forces, and Price Equalizer to write a business plan
2018 (Engelska)Självständigt arbete på avancerad nivå (magisterexamen), 40 poäng / 60 hp
Studentuppsats (Examensarbete)
Abstract [en]
This paper examines three models used for business plan analysis. These models highlight some of the most important questions of the business: What are my strengths and how do I compete? More importantly, it gives founders a systematic tool to approach the creation of strategy for their business. There are three business planning tools presented here: Porter’s Five Forces, SWOT, and Price Equalizer.
Ort, förlag, år, upplaga, sidor
2018. , s. 14
Nyckelord [en]
Business Plan, SWOT, Porter’s Five Forces, Price Equalizer
Nyckelord [sv]
Affärsplan, Digital Affärsutveckling
Nationell ämneskategori
Systemvetenskap, informationssystem och informatik
Identifikatorer
URN: urn:nbn:se:lnu:diva-76712OAI: oai:DiVA.org:lnu-76712DiVA, id: diva2:1231599
Ämne / kurs
Informatik
Utbildningsprogram
Informationslogistik, magisterprogram, 60 hp
Presentation
2018-05-25, CIL, CIL, Ljungby, 10:50 (Svenska)
Handledare
Examinatorer
2018-07-092018-07-082018-07-09Bibliografiskt granskad