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Dimensionalizing e-grocery shopping 'in practice': an illustration through Turkish consumers' front-loading activities
Sabanci University, Turkey.
Sabanci University, Turkey.ORCID-id: 0000-0003-2248-0802
2007 (Engelska)Ingår i: Paper presented at the 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007, 2007Konferensbidrag, Publicerat paper (Refereegranskat)
Abstract [en]

Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and e-tailing. We surmise that, due to the nature of the products/services, e-grocery shopping is bringing new complexities for consumers. These socially embedded practices should also be understood within the domestic/household context. We present the case for a re-conceptualisation of the practices that surround e-grocery in an emerging country situation. Technology mediated household organisation is reviewed in the context of diverse technological generations and access types. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

Ort, förlag, år, upplaga, sidor
2007.
Nyckelord [en]
E-grocery, Decision making, Pre-purchase activities
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Ekonomi, Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-77256OAI: oai:DiVA.org:lnu-77256DiVA, id: diva2:1241468
Konferens
3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, 2007
Tillgänglig från: 2018-08-23 Skapad: 2018-08-23 Senast uppdaterad: 2019-05-21Bibliografiskt granskad

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