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A business model typology for destination management organizations
University of St. Gallen, Switzerland. (Tourism)ORCID-id: 0000-0001-6942-2816
University of St. Gallen, Switzerland.
University of St. Gallen, Switzerland.
2019 (Engelska)Ingår i: Tourism Review, ISSN 1660-5373, E-ISSN 1759-8451, Vol. 74, nr 6, s. 1135-1152Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Purpose

The need and legitimacy of destination management organizations (DMOs) are increasingly questioned. Still, the tourism literature provides little advice on how DMOs change and finance their activities for the benefit of their destination-given contextual change. This conceptual article aims to contribute to filling this gap. The authors do so by proposing a typology of business models for destination management organizations.

Design/methodology/approach

With the help of typological reasoning, the authors develop a new framework of DMO business model ideal types. To this end, the authors draw on extant literature on business model typologies and identify key dimensions of DMO business models from the tourism literature.

Findings

The challenges DMOs face, as discussed in the tourism literature, relate to both ends of their business model: On the one end, the value creation side, the perceived value of the activities they traditionally pursue has been declining; on the other end, the value capture side, revenue streams are less plentiful or attached to more extensive demands. On the basis of two dimensions, configurational complexity and perceived control, the authors identify four distinct ideal types of DMO business models: the destination factory, destination service center, value orchestrator and value enabler.

Originality/value

The authors outline a “traditional” DMO business model that stands in contrast to existing DMO classifications and that relates DMO challenges to the business model concept. The typology provides an integrated description of how DMO business models may be positioned to create and capture value for the organization and the destination(s) it serves. The ideal types point to important interdependencies of specific business model design choices.

Ort, förlag, år, upplaga, sidor
Emerald Group Publishing Limited, 2019. Vol. 74, nr 6, s. 1135-1152
Nyckelord [en]
Business model, Value creation, Typology, Value capture, DMO
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Turismvetenskap
Identifikatorer
URN: urn:nbn:se:lnu:diva-80636DOI: 10.1108/tr-03-2017-0065OAI: oai:DiVA.org:lnu-80636DiVA, id: diva2:1289695
Tillgänglig från: 2019-02-18 Skapad: 2019-02-18 Senast uppdaterad: 2019-12-06Bibliografiskt granskad

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