Att blogga om hus: En studie om hur mäklare använder sociala medier
2010 (Svenska)Självständigt arbete på avancerad nivå (magisterexamen), 20 poäng / 30 hp
Studentuppsats (Examensarbete)
Abstract [en]
This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.
Ort, förlag, år, upplaga, sidor
2010. , s. 37
Nyckelord [sv]
mäklare, sociala medier, marknadsföring
Nationell ämneskategori
Medie- och kommunikationsvetenskap Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-6384OAI: oai:DiVA.org:lnu-6384DiVA, id: diva2:325673
Uppsök
samhälle/juridik
Handledare
Examinatorer
2010-07-112010-06-182010-07-11Bibliografiskt granskad