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Business in Russia: A study investigating to what extent culture impacts business for Swedish managers.  
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
2014 (Engelska)Självständigt arbete på grundnivå (kandidatexamen), 10 poäng / 15 hpStudentuppsats (Examensarbete)
Abstract [en]

This study is an empirical research that is set to examine to what extent culture affects the performance of Swedish managers when doing business with their Russian customers. The authors aim is to find out how important cultural awareness is when doing business between Sweden and Russia as well as what factors Swedish managers should consider before doing business with a Russian customer. The purpose of this study has been set in relation to empirical evidence based on a qualitative research approach with semi structured in-depth interviews as a method.

Seven in-depth interviews has been conducted in order to fulfil the research questions and the purpose of this study, all interviewees has got at least three years of business related experience towards the Russian market.

One of the main objectives of this study is to create a road map that will unveil hidden rules and provide a practical approach in order to avoid apprehensions and hesitations concerning the Russian culture, before arriving and while already in Russia.

This study reveals that factors such as language, non-stereotyping, and a rigorous research about the Russian culture are needed for a Swedish businessman before doing business in Russia. When a Swedish businessman has arrived in Russia, considerations and efforts should be put on factors such as the importance of a formal dress code, practice status, as well as a strict leadership style.

Ort, förlag, år, upplaga, sidor
2014. , s. 157
Nyckelord [en]
globalization, BRIC, emerging markets, culture, cultural theories, GLOBE cultural dimensions, cultural intelligence, cultural awareness, language, communications, leadership, leadership styles, national culture, corporate culture, Russian Federation, Sweden.
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:lnu:diva-35537OAI: oai:DiVA.org:lnu-35537DiVA, id: diva2:728188
Ämne / kurs
Företagsekonomi - Marknadsföring
Utbildningsprogram
International Sales and Marketing, 180 hp
Presentation
2014-06-04, ISM, Stationsgatan 2, Garvaren 341 60 Ljungby, Ljungby, 08:00 (Engelska)
Handledare
Examinatorer
Tillgänglig från: 2014-06-24 Skapad: 2014-06-23 Senast uppdaterad: 2014-06-24Bibliografiskt granskad

Open Access i DiVA

Business in Russia(3020 kB)1166 nedladdningar
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Filnamn FULLTEXT02.pdfFilstorlek 3020 kBChecksumma SHA-512
195eb98b0042d8074fe971c6d16b3516c49d14956802835447bc68bbe5b5d1ad0f52a626e66cd61372ae75e6431142cbbc421379fa2446e930a893e09280a522
Typ fulltextMimetyp application/pdf

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Khrulova-Nygren, Camilla
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