The digitization of industry has drastically changed the competitive landscape by requiring a higher degree of specialization and shorter time to delivery that affect the design properties a software platform should satisfy. The platform architecture must sustain continuous and rapid change to the organizational architecture, which in turn is affected by external forces: i.e., forces drive the velocity of change. In this paper, we explore the effects of digitization, characterizing internal and external forces that impact on business strategies and trigger the continuous realignment of the platform, and outline a research agenda to mitigate the effects.