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Identifying drivers facilitating product development within the industry for wooden multi-family houses
Linnaeus University, Faculty of Technology, Department of Mechanical Engineering. (Industriell ekonomi, Industrial Engineering)
Linnaeus University, Faculty of Technology, Department of Mechanical Engineering.
2017 (English)In: Pro Ligno, ISSN 1841-4737, E-ISSN 2069-7430, Vol. 13, no 4, p. 602-609Article in journal (Refereed) Published
Abstract [en]

Sweden is forecasted to grow its population with 1.1 million people over the next eight-year period, increasing the demand on the construction phase of housing units throughout Sweden. However, at present, 240 of Sweden's 290 municipalities show an existing deficit of available housing units in their regions, resulting in inherent difficulties fulfilling this demand utilizing the current production structure. Therefore, further utilizing wood as a building material could contribute to minimize the gap, as well as fulfilling the EU’s goals towards the Europe 2020 strategy and the EU forest strategies, focusing on development towards innovation, bio-economy, sustainable sourcing and use of raw materials. This study is aiming to identify drivers supporting the Swedish industry of wooden multi-family houses to enable market growth through competitive and sustainable strategies. The representatives within the building process identify drivers, how they perceive their effect on the companies’ abilities to develop based on long-term and short-term strategic impact. Thus, the goal is to find ways in which wooden multi-family houses could compete as a building solution, compared to established solutions, thereby increasing the market share in Sweden. The methods used in this study is surveys distributed to representatives from municipalities, developers, contractors, architects and real estate companies.The result identifies three change drivers influencing the industry development for wooden multi-family houses in Sweden: technological-, knowledge- and environmental- drivers. These drivers have an effect on the companies’ ability for successful new product development and for development of sustainable strategies towards market growth for wooden multi-family houses.

Place, publisher, year, edition, pages
PRO LIGNO Foundation , 2017. Vol. 13, no 4, p. 602-609
Keywords [en]
industry drivers; wooden multi-family houses; sustainable development; competitive advantage; new product development.
National Category
Wood Science Building Technologies
Identifiers
URN: urn:nbn:se:lnu:diva-69659OAI: oai:DiVA.org:lnu-69659DiVA, id: diva2:1172414
Available from: 2018-01-10 Created: 2018-01-10 Last updated: 2019-09-06Bibliographically approved
In thesis
1. Identifying drivers and barriers for market growth within the industry producing wooden multi-family houses: Land allocation process for future growth
Open this publication in new window or tab >>Identifying drivers and barriers for market growth within the industry producing wooden multi-family houses: Land allocation process for future growth
2019 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

At present, Sweden is experiencing a housing shortage, which Swedish authorities expect to continue until at least 2025. Producers of wooden multi-family houses have a relatively small market share compared to those who use traditional building materials. Limited ability to meet the increased building demand restricts possibilities for development regarding innovation, bio-economy and sustainability.

 

Swedish municipalities are responsible for planning the building development in their regions based on their projected requirements and strategies. Combining this with a desire to develop sustainable building solutions based on wood increases complexity in the public procurement process. Currently, public building developments are achieved through the Public Procurement Act or land-allocation activity, depending on the development strategy. This normally involves developing local strategies regarding, e.g. design, material choice and geographical development. Identifying drivers and barriers in the industry and market enables improved market entry activities related to public building initiatives using wood-based solutions. Hence, improving transparency in land-allocation activity generates possibilities for companies to respond successfully to requests from municipalities. This knowledge is used to better understand the required strategic development for companies, the government and municipalities to increase use of sustainable building materials such as wood in Swedish multi-family housing projects.

 

Results show that the industry experiences barriers associated with municipalities' actions and knowledge related to wood as a building solution. Further, concrete’s strength as a building material is an issue, since municipalities tend to opt for familiar solutions. Furthermore, the way in which municipalities manage land-allocation activity is perceived as insufficient, with limited information, a subjective evaluation process, and uncertainties regarding their roles in the process. These factors contribute to ambiguity and sub-optimisation for developers proposing wood-based building solutions.

Abstract [sv]

Sverige är just nu inne i en bostadskris som enligt de svenska myndigheterna förväntas fortsätta fram till 2025. Tillverkare av flerfamiljshus i trä har en relativt liten marknadsandel jämfört med de traditionella byggnadsmaterialen. Den begränsade byggkapaciteten av träbyggnation hindrar även möjligheterna till innovation, bioekonomi och hållbarhet med fokus på miljömässiga och hållbara byggnadsmetoder.

 

Svenska kommuner ansvarar för att planera en lämplig bostadsutveckling som bygger på krav och strategier i relation till bostadsförsörjningsplanen. Komplexiteten ökar när man kombinerar den ökade efterfrågan med en önskan att utveckla hållbara byggnadslösningar baserade på trä, vilket för närvarande uppnås genom offentlig upphandling eller markanvisning beroende på kommunens utvecklingsstrategi. Detta kan även inkludera lokala strategier beträffande t.ex. design, materialval och geografisk utveckling. Genom att analysera industrins drivkrafter och barriärer kan förbättringsfaktorer identifieras och kunskap om dessa kan bidra till en marknadsutveckling av träbyggnation relaterat till kommunernas behov av bostadsförsörjning. En ökad tydlighet medför förbättrade möjligheter för företag att framgångsrikt svara på kommunernas förfrågan gällande bostadsutvecklingsprojekt. Denna kunskap kan även användas av företagen, regeringen och kommunerna för att bättre förstå det strategiska utvecklingsbehovet relaterat till hållbart byggande av flerfamiljshus med trästomme.

 

Resultaten i denna avhandling visar att industrin upplever hinder som hör samman med kommunernas agerande och dess kunskapsnivå avseende till träbyggnadslösningar. Den nuvarande marknadsdominans för betong som byggmaterial är ett problem då kommunerna ofta tenderar att välja välkända lösningar. Industrin upplever att kunskapsnivån bland de kommuner som hanterarar markanvisningar är otillräcklig, med subjektiva bedömningar av de presenterade byggnadslösningarna, samt kombinerat med otydliga roller inom markanvisningsprocessen. Dessa faktorer bidrar till osäkerhet och suboptimering för de byggherrar som föreslår en bygglösning baserat på trä.

Place, publisher, year, edition, pages
Växjö: Linnaeus University Press, 2019. p. 187
Series
Linnaeus University Dissertations ; 345
Keywords
Wooden multi-family houses, Industry structure, Land allocation activity, Public procurement process, Company drivers, Market barriers.
National Category
Other Mechanical Engineering
Research subject
Technology (byts ev till Engineering), Forestry and Wood Technology
Identifiers
urn:nbn:se:lnu:diva-84503 (URN)978-91-88898-42-5 (ISBN)978-91-88898-43-2 (ISBN)
Public defence
2019-08-28, N1017, Växjö, 10:00 (English)
Opponent
Supervisors
Available from: 2019-06-04 Created: 2019-06-03 Last updated: 2019-12-06Bibliographically approved

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Lindblad, FredrikSchauerte, Tobias

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