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Sounds like a Healthy Retail Atmospheric Strategy: Effects of Ambient Music and Noise on Food Sales
University of South Florida, USA.
Linnaeus University, School of Business and Economics, Department of Marketing.
Louisiana State University, USA;Portland State Univ, USA.
2019 (English)In: Journal of the Academy of Marketing Science, ISSN 0092-0703, E-ISSN 1552-7824, Vol. 47, no 1, p. 37-55Article in journal (Refereed) Published
Abstract [en]

Retail atmospherics is becoming an increasingly important strategic tool for stores and restaurants. Ambient music and background noise are especially important atmospheric elements given their ubiquity in retail settings. However, there is high variation in the volume of ambient music and background noise, with some stores/restaurants having very loud ambience and others having very quiet ambience. Given the variation in loudness levels at stores/restaurants, and the managerial ease of adjusting volume level, we investigate the consequences of ambient music (and background noise) volume on food choices and sales. A pilot study, two field experiments, and five lab studies show that low (vs. high or no) volume music/noise leads to increased sales of healthy foods due to induced relaxation. In contrast, high volume music/noise tends to enhance excitement levels, which in turn leads to unhealthy food choices.

Place, publisher, year, edition, pages
Springer, 2019. Vol. 47, no 1, p. 37-55
Keywords [en]
Retail atmospherics, Sensory marketing, Ambient music, Food sales, Healthy and unhealthy foods
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-73735DOI: 10.1007/s11747-018-0583-8ISI: 000455337000004OAI: oai:DiVA.org:lnu-73735DiVA, id: diva2:1202620
Available from: 2018-04-27 Created: 2018-04-27 Last updated: 2019-01-24Bibliographically approved

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Lund, Kaisa

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf