Three Business Plan Models to Help a Start-up with Strategic Analysis: Lessons from using SWOT, Porter’s Five Forces, and Price Equalizer to write a business plan
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE credits
Student thesis
Abstract [en]
This paper examines three models used for business plan analysis. These models highlight some of the most important questions of the business: What are my strengths and how do I compete? More importantly, it gives founders a systematic tool to approach the creation of strategy for their business. There are three business planning tools presented here: Porter’s Five Forces, SWOT, and Price Equalizer.
Place, publisher, year, edition, pages
2018. , p. 14
Keywords [en]
Business Plan, SWOT, Porter’s Five Forces, Price Equalizer
Keywords [sv]
Affärsplan, Digital Affärsutveckling
National Category
Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-76712OAI: oai:DiVA.org:lnu-76712DiVA, id: diva2:1231599
Subject / course
Informatics
Educational program
Information Logistics Master Programme, 60 credits
Presentation
2018-05-25, CIL, CIL, Ljungby, 10:50 (Swedish)
Supervisors
Examiners
2018-07-092018-07-082018-07-09Bibliographically approved