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My Culture is not Your Costume!: En kvalitativ studie om kulturell appropriering inom musikbranschen.
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).
2018 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
Abstract [en]

Purpose and research questions

The main purpose of this study has been to examine cultural appropriation in the music industry and what effects it can give an artist from a brand perspective.

 

Two research questions have been formulated, based on the purpose:

 

  1. In what different ways can cultural appropriation occur in the music industry?
  2. What effects can cultural appropriation have on an artist’s brand and image?

 

Method

The essay is based on a qualitative research method and is written with a deductive approach with some inductive elements. The study's empirical data has been gathered from eight semistructured interviews. The selection of respondents has been based on their knowledge and experience in the field of research and has helped to answer the essay's purpose.

sted, utgiver, år, opplag, sider
2018.
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-77187OAI: oai:DiVA.org:lnu-77187DiVA, id: diva2:1239799
Fag / kurs
Business Administration - Marketing
Utdanningsprogram
Music & Event Management Programme, 180 credits
Veileder
Examiner
Tilgjengelig fra: 2018-08-21 Laget: 2018-08-17 Sist oppdatert: 2018-08-21bibliografisk kontrollert

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