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Användares mediebehov och vikten av träningsinfluerade bilder på Instagram: En kvalitativ intervjustudie av vana Instagramanvändare på Actic
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A qualitative interview study aimed at investigating the role of training images for people and the needs of Instagram users. The study focuses on the Actic gym in Kalmar, which is a relatively unexplored area. The questions that the study asks are; What does Instagram mean for media users at Actic? What results of workout does skilled Instagram users experience on Actic? Is there any visible difference between the sexes that practice at Actic and their experience of exercise pictures at Instagram?

Semi-structured interviews have been made with eight people age 18-24, as this is the age group that is most active on Instagram. The interviews were transcribed and resulted in a discussion that we lean against the Uses and Gratifications theory and the social comparison theory. The result shows a number of needs that users are considered to need to fill and the perception of training-influenced images that are both positive and negative. The needs are such as inspiration and motivation as well as the help that may be needed to go to the gym.

Place, publisher, year, edition, pages
2018. , p. 56
Keywords [en]
Uses and Gratifications theory, Social comparison theory, Identity, Instagram, Gender, Media users
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:lnu:diva-78471OAI: oai:DiVA.org:lnu-78471DiVA, id: diva2:1258480
Subject / course
Media and Communications Science
Educational program
Media Management Programme, 180 credits
Presentation
2018-08-21, Linnéuniversitetet, Kalmar, 16:53 (Swedish)
Supervisors
Examiners
Available from: 2018-10-25 Created: 2018-10-24 Last updated: 2018-10-25Bibliographically approved

Open Access in DiVA

Användares mediebehov och vikten av träningsinfluerade bilder på Instagram(618 kB)24 downloads
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File name FULLTEXT01.pdfFile size 618 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf