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Marketing (as) rhetoric: an introduction
Bournemouth University, UK.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 34, no 15-16, p. 1259-1271Article in journal, Editorial material (Other academic) Published
Place, publisher, year, edition, pages
Taylor & Francis, 2018. Vol. 34, no 15-16, p. 1259-1271
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Business Administration
Research subject
Economy, Marketing
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URN: urn:nbn:se:lnu:diva-79302DOI: 10.1080/0267257X.2018.1544805ISI: 000453858700001Scopus ID: 2-s2.0-85058966803OAI: oai:DiVA.org:lnu-79302DiVA, id: diva2:1273419
Available from: 2018-12-21 Created: 2018-12-21 Last updated: 2019-08-29Bibliographically approved

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Nilsson, Tomas

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