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Public service kontra alternativa medier: Hur reagerar människor vid läsning?
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 20 credits / 30 HE creditsStudent thesisAlternative title
Public service versus alternative media : How do people react when they read? (English)
Abstract [en]

This study aims to examine how an audience reacts to and perceives news from Swedish public service versus Swedish alternative media. The study was conducted upon three news articles from public service and three articles from alternative media. To be able to examine this we used three types of methods: Eye-tracking, Galvanic Skin Response, and the qualitative interview. We used theories about news reception, encoding/decoding and “The media is the message”. Our main results showed that people, according to themselves, tend to react in a more negative way to articles from alternative media, even though the eye-tracking and GSR-analysis showed that there were no big differences in how people reacted to public service versus alternative media. It was also shown that people have a more critical attitude towards articles from alternative media than towards articles from public service. 

Place, publisher, year, edition, pages
2019. , p. 51
Series
Dennis Franco
Keywords [en]
Reception, alternative media, public service, reactions, qualitative interview, eye-tracking, skin-conductance, feelings.
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:lnu:diva-81022OAI: oai:DiVA.org:lnu-81022DiVA, id: diva2:1295064
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Supervisors
Examiners
Available from: 2019-03-11 Created: 2019-03-09 Last updated: 2019-03-13Bibliographically approved

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Public service kontra alternativa medier(2649 kB)27 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf