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Frugal innovation and its implementation in Indian SMEs: an exploratory study
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-0587-4543
2018 (English)In: 9th EMAC Regional Conference: Marketing Challenges, Innovations and Trends in Emerging Markets / [ed] Jarolím Antal & Petr Král, Prague: Oeconomica Publishing House , 2018Conference paper, Poster (with or without abstract) (Refereed)
Place, publisher, year, edition, pages
Prague: Oeconomica Publishing House , 2018.
Keywords [en]
Frugal Innovation, Business, SMEs, India
National Category
Business Administration
Research subject
Economy, Cultural Economy
Identifiers
URN: urn:nbn:se:lnu:diva-82060ISBN: 9788024522791 (print)ISBN: 8024522799 (print)OAI: oai:DiVA.org:lnu-82060DiVA, id: diva2:1305953
Conference
9th EMAC Regional Conference, Prague, Czech Republic, September 12-14, 2018
Available from: 2019-04-20 Created: 2019-04-20 Last updated: 2020-05-25Bibliographically approved

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Billore, Soniya

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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