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The Indian Patola: Import and consumerism in early modern Indonesia
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.ORCID iD: 0000-0002-4758-191X
2019 (English)In: Journal of Historical Research in Marketing, ISSN 1755-750X, E-ISSN 1755-7518, Vol. 11, no 1Article in journal (Refereed) In press
Abstract [en]

The paper will focus on the Indian influence in the transfer of, the business of, and consumer markets for Indian products, and more specifically textiles, from producers in the South Asian subcontinent to the lands to the east of Bali. This aspect of the influence of Indian products has received some attention in a general but not been sufficiently elucidated with regard to eastern Indonesia.

Place, publisher, year, edition, pages
Bingley, UK, 2019. Vol. 11, no 1
Keywords [en]
consumerism, cultural consumption, Patola, India, Indonesia
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-82326OAI: oai:DiVA.org:lnu-82326DiVA, id: diva2:1307610
Available from: 2019-04-28 Created: 2019-04-28 Last updated: 2019-05-08

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Billore, SoniyaHägerdal, Hans

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