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Swedish House Owners’ Intentions Towards Renovations: Is there a Market for One-Stop-Shop?
Linnaeus University, Faculty of Technology, Department of Built Environment and Energy Technology.ORCID iD: 0000-0001-7143-8198
Linnaeus University, Faculty of Technology, Department of Built Environment and Energy Technology.ORCID iD: 0000-0003-4405-1056
Linnaeus University, Faculty of Social Sciences, Department of Social Studies. (Ctr Data Intens Sci & Applicat, DISA)ORCID iD: 0000-0003-2837-0137
Linnaeus University, Faculty of Technology, Department of Built Environment and Energy Technology.ORCID iD: 0000-0003-0189-474x
2019 (English)In: Buildings, E-ISSN 2075-5309, Vol. 9, no 7, p. 1-16, article id 164Article in journal (Refereed) Published
Abstract [en]

In this paper, we examine factors aecting owners’ intention for renovation of their detached houses. Furthermore, we analyze their interest in choosing a one-stop-shop (OSS) service for the renovation, even though such a concept is not yet established in Sweden, but emerging in other parts of Europe. Our study is based on responses to an online questionnaire survey of 971 house owners residing in Kronoberg Region in Sweden. About 76% of the respondents intend to renovate in the near future, with approximately 71% of them preferring to renovate individual components of their dwelling and 5% to renovate their whole house in steps. House owners of younger age, higher income, higher education, and those with an interest for environmental issues, were the ones most interested in physical renovations, which improves energy efficiency of the building. For those house owners, one-stop-shop can facilitate the decision-making process, and help them to choose those measures that will improve their quality of life. Approximately 20% of the respondents had a positive view towards an one-stop-shop, which is an indicator that market for such a service exists. Parameters such as quality of work, cost and energy savings and specification of measures to be adopted are the key for the promotion of one-stop-shop. Additionally, house owners want to have a certain level of involvement in the selection of actors performing the renovation. Moreover, financial incentives, e.g., loans, do not play a significant role for the selection of one-stop-shop, but act as complementary motive for house owners.

Place, publisher, year, edition, pages
Basel: MDPI, 2019. Vol. 9, no 7, p. 1-16, article id 164
Keywords [en]
house owners, detached house, renovation, retrofit, energy efficiency, one-stop-shop
National Category
Other Civil Engineering Other Environmental Engineering Other Engineering and Technologies not elsewhere specified Other Social Sciences not elsewhere specified
Research subject
Technology (byts ev till Engineering), Sustainable Built Environment; Technology (byts ev till Engineering)
Identifiers
URN: urn:nbn:se:lnu:diva-86255DOI: 10.3390/buildings9070164ISI: 000478645000009Scopus ID: 2-s2.0-85070101538OAI: oai:DiVA.org:lnu-86255DiVA, id: diva2:1336057
Projects
Smarthousing Småland
Funder
The Kamprad Family Foundation, 68110021Available from: 2019-07-09 Created: 2019-07-09 Last updated: 2024-01-17Bibliographically approved
In thesis
1. Prospects for the Development of a One-Stop-Shop Business Model for Energy-Efficiency Renovations of Detached Houses in Sweden
Open this publication in new window or tab >>Prospects for the Development of a One-Stop-Shop Business Model for Energy-Efficiency Renovations of Detached Houses in Sweden
2021 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The building sector is the biggest energy user in the European Union (EU) and therefore, has an important role to play in meeting the energy and climate goals ofEU. In Sweden, more than 80% of the two million detached houses are more than 35 years of age. Energy efficiency renovation of those old houses can reduce primaryenergy use by 65% to 90%. However, the current low rate of energy renovations (yearly about 1% of the building stock) in the EU in general must at least be doubledto meet the energy and climate goals. The low rate of renovations is attributed, among others, to the fragmented market where various actors offer their service in piecemeal approach and homeownersundergo a complex decision-making process. The introduction of innovative collaborative business models can simplify that complex process and eventuallyaccelerate the rate of energy efficiency renovations. One-stop-shop (OSS) business model is one such model where a single actor coordinates other actors in therenovation value chain to offer comprehensive renovation packages. This model has started to emerge in some parts of the EU, but the knowledge about it remainslimited in the Swedish context.

To examine the prospects for the development of an OSS in the Swedish context, this research investigated the demand (homeowners) and supply-side (professionals)of house renovations, as well as, the general market conditions to develop strategies to promote energy renovation. Online questionnaire survey of homeowners wasconducted covering Kronoberg county (year 2017, 971 answers) and whole Sweden (year 2018, 12194 answers). Interviews were conducted with 21 owners/managersof micro-and small-sized construction enterprises, which are dominant in the house renovation market. Furthermore, 16 interviews were conducted with the ProjectManagers of 4 medium-sized construction enterprises, 4 Loan Officers from four large Swedish banks, and 8 brokers from real-estate agencies. In addition, interviewshave been conducted with the energy advisors of the eight municipalities of Kronoberg County. An analysis based on transaction cost economics and resourcebased theory was conducted to identify the conditions under which the OSS conceptcould emerge in the Swedish market. Market gap analysis, systematic literature review, and consultation with 11 Swedish and international experts in the energyefficiency renovation market, formed the basis for proposing strategies to supportrenovations.

The findings demonstrate that the house's age and the age of the homeowner, as well as, annual household income and environmental and energy awareness of thehomeowner, are the factors influencing renovation decisions and homeowners'  propensity to undertake energy-efficiency renovations. Findings also demonstratethat there are several homeowners capable to constitute a segment of potential early adopters for one-stop-shop. Regarding supply-side actors, the findings demonstratethat, in theory, one-stop-shop is viewed positively, but still supply-side actors are hesitant to adopt the concept, mainly due to the lack of resources and managementcompetence, as well as, the perceived risks associated with a change of their business model. Nevertheless, this research identified two supply-side actor profiles, whounder certain conditions, could be the coordinators of a one-stop-shop. Strategies are also proposed, to make market conditions conducive for energy-efficiencyrenovations in detached houses.

In conclusion, the overall prospects for the development of one-stop-shop for energy-efficiency renovations of detached houses in Sweden can be characterized asmoderately positive. This thesis provides insights on the key issues to be addressed, for one-stop-shop to achieve an acceptable market success and provide a sustainablebusiness to the professionals wishing to become active in the renovation market under this concept.

Abstract [sv]

Den största energianvändaren i Europeiska unionen (EU) är byggnadssektorn, vilken därför har en viktig roll att spela när det gäller att uppfylla energi- och klimatmålen i EU. I Sverige är mer än 80 % av två miljoner småhus äldre än 35 år. Energieffektivitetsrenovering av gamla hus kan minska användningen av primärenergi med 65 % till 90 %. Den nuvarande låga energirenoveringen (årsvis ca 1 % av byggnadsbeståndet) i EU i allmänhet måste dock åtminstone fördubblas för att uppfylla energi- och klimatmålen.

Den låga renoveringstakten tillskrivs bland annat en uppdelad marknad där flera olika aktörer erbjuder sina tjänster i en bitvis sätt. För husägare kan detta bli en komplicerad beslutsprocess. Införandet av innovativa samarbetsinriktade affärsmodeller kan förenkla den komplicerade processen och så småningom påskynda graden av energieffektiva renoveringar. One-Stop-Shop (OSS) affärsmodell är en sådan modell där en enda aktör samordnar samtliga aktörer i värdekedjan för renoveringar genom att erbjuda ett omfattande renoveringspaket.Denna modell har börjat växa fram i vissa delar av EU, men kunskapen om den är fortfarande begränsad i ett svenskt sammanhang.

Denna forskning undersöker möjligheterna för ett utvecklande av OSS. Forskningen har gått ut på att undersöka efterfrågan hos husägare samt även utbudet hos olika aktörer inom husrenovering, tillsammans med allmänna marknadsvillkor för att utveckla strategier för att främja energirenovering. En omfattande enkätundersökning av husägare har genomförts på nätet.Undersökningen omfattande Kronobergs län år 2017 (971 svar) och hela Sverige år 2018 (12 194 svar). Semi-strukturerade intervjuer genomfördes med 21 mikro- och småstora företag, som är dominerande på renoveringsmarknaden, samt med fyra medelstora byggföretag. Utöver det har representanter från fyra svenska storbanker intervjuats, samt åtta mäklare från olika fastighetsbyråer. Intervjuer har även genomförts med energirådgivare från de åtta kommunerna i Kronobergs län. En analys som bygger på transaktionskostnadsekonomi och resursbaserad teorigenomfördes för att identifiera under vilka förhållanden OSS-konceptet skulle kunna växa fram på den svenska marknaden. En analys av marknadsbrister, systematisk litteraturöversikt och elva expertsamråd har legat till grund att utveckla strategier som stöder energirenoveringar. 

Resultaten visar att husets ålder och husägarens ålder, hushållens årliga inkomst och miljö- och energimedvetenhet av husägare är faktorer som påverkar renoveringsbeslut och husägares benägenhet att genomföra energirenoveringar. Resultaten visar också att det finns flera husägare som kan utgöra ett segment av potentiella tidiga användare för one-stop-shop. När det gäller aktörerna på utbudssidan visar resultaten att i teorin en one-stop-shop ses positivt, men fortfarande är aktörerna på utbudssidan tveksamma att anta konceptet, främst pågrund av brist på resurser och ledningskompetens, samt de upplevda riskerna förknippade med en förändring av deras affärsmodell. Ändå identifierade denna  forskning två aktörsprofiler på utbudssidan, som under vissa förhållanden kunde vara samordnare för en one-stop-shop. Strategier föreslås också för att göra marknadsförhållandena gynnsamma för energieffektivitetsrenoveringar i småhus. Trots detta har forskningen identifierat två aktörsprofiler, som under vissa förutsättningar skulle kunna anta one-stop-shop modellen. Flera olika strategier för småhus har föreslagits för att göra marknadsmässiga villkor som främjar energirenoveringar.

Sammanfattningsvis kan de övergripande utsikterna för utveckling av one-stopshop för energirenovering av småhus i Sverige karakteriseras som måttligt positiva. Denna avhandling ger insikter om de nyckelfrågor som ska behandlas, för one-stopshop för att uppnå en acceptabel marknads succés och ge en hållbar verksamhet till de yrkesverksamma som vill bli aktiva på renoveringsmarknaden enligt detta koncept.

Place, publisher, year, edition, pages
Växjö: Linnaeus University Press, 2021. p. 247
Series
Linnaeus University Dissertations ; 411/2021
Keywords
Detached houses, Energy-efficiency renovations, Homeowners, Onestop-shop, Policy instruments, Renovation decisions, Supply-side actors, Transaction costs, Småhus, Energirenoveringar, Husägare, One-stop-shop, Policyinstrument, Renoveringsbeslut, Aktörer på utbudssidan, Transaktionskostnader
National Category
Other Environmental Engineering Construction Management
Research subject
Technology (byts ev till Engineering), Civil engineering; Technology (byts ev till Engineering), Sustainable Built Environment
Identifiers
urn:nbn:se:lnu:diva-101919 (URN)9789189283572 (ISBN)9789189283589 (ISBN)
Public defence
2021-04-23, N1017, Växjö, 10:00 (English)
Opponent
Supervisors
Funder
EU, Horizon 2020The Kamprad Family Foundation
Available from: 2021-04-06 Created: 2021-04-01 Last updated: 2024-03-05Bibliographically approved

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Pardalis, GeorgiosMahapatra, KrushnaBravo, GiangiacomoMainali, Brijesh

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