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Flow-based destination management and marketing: a perspective article
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. University of St. Gallen, Switzerland. (Tourism)ORCID iD: 0000-0001-6942-2816
University of St. Gallen, Switzerland.
University of St. Gallen, Switzerland.
2019 (English)In: Tourism Review, ISSN 1660-5373, E-ISSN 1759-8451Article in journal (Refereed) Epub ahead of print
Abstract [en]

Purpose This paper aims to provide a selective review of sectoral and academic developments that have led to the flow-based view of destination management and marketing and inspires future work. Design/methodology/approach A review of the relevant literature serves as a foundation for the discussion of the flow-based view of destination management and marketing. From the results of this review, future prospects for practice and research are derived. Findings Destination management and marketing has undergone many changes in the past and is subject for some major overhauls in the future. Originality/value The paper inspires in terms of rather asking questions for the future than finding answers from the past.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2019.
Keywords [en]
Destination marketing, DMO, Destination management, Flow-based destination management
National Category
Business Administration
Research subject
Economy, Business administration; Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-89153DOI: 10.1108/TR-05-2019-0193OAI: oai:DiVA.org:lnu-89153DiVA, id: diva2:1351672
Available from: 2019-09-16 Created: 2019-09-16 Last updated: 2019-12-06

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Reinhold, Stephan

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