lnu.sePublications
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Ett filter av marknadsföring: En kvalitativ studie om hur Augmented Reality potentiellt kan förändra hur företag kommunicerar med konsumenten
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2018 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to research the potential role Augmented Reality can have as an experiential kommunikations tool from business to customer

Place, publisher, year, edition, pages
2018. , p. 62
Keywords [en]
Augmented Reality
Keywords [sv]
Kommunikation, Marknadsföring, Upplevelse, Servicelandskap, värdeskapande
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-90845OAI: oai:DiVA.org:lnu-90845DiVA, id: diva2:1384739
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Presentation
2019-01-11, Ny211, Norra Kajplan 6, Kalmar, 13:30 (Swedish)
Supervisors
Examiners
Available from: 2020-01-13 Created: 2020-01-10 Last updated: 2020-01-13Bibliographically approved

Open Access in DiVA

fulltext(688 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 688 kBChecksum SHA-512
9135c0477fff1bf28ee2bf712b5ed0546e27722691767b21de62a9a94969014cc2a0ab343a3b7899cbb3bc5413486a9d6f6fbddc47a24e74d6e6c0f12f6c8154
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Viberg, Rasmus
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf