lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Can Co-Creation and Crowdfunding Types Predict Funder Behavior?: An Extended Model of Goal-Directed Behavior
Kyung Hee Univ, South Korea.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Univ Canterbury, New Zealand;Univ Oulu, Finland;Lund University Campus Helsingborg, Sweden.ORCID iD: 0000-0002-7734-4587
2019 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 11, no 24, p. 1-23, article id 7061Article in journal (Refereed) Published
Abstract [en]

Crowdfunding is an emerging means for financing by small and medium-sized enterprises or individuals to attract capital from investors who look to obtain products, services, and/or equity in the future. Co-creation in crowdfunding projects substantially influences sponsors' behavior, playing a critical role in crowdfunding performance. Despite the significance of co-creation in crowdfunding, research from the leisure and tourism fields has been largely neglected in terms of theory-based models of co-creation. To address this gap, the goal of this work is to study the effects of co-creation on the extended model of goal-directed behavior, along with the moderator of crowdfunding types. To do this, an online survey was conducted on crowdfunders in South Korea and partial least squares (PLS)-structural equation modeling (SEM) was applied to analyze the collected data. Results reveal that co-creation considerably leads to attitude towards, as well as behavior in relation to, crowdfunding participation. Funders' attitude and positive and negative anticipated emotion also significantly influence desire to participate in crowdfunding. Behavioral intention is highly affected by perceived behavioral control as well as desire. Reward and investment types significantly moderate eight relationships in the research model. Hence, this study contributes to crowdfunding research and stakeholders in the visitor economy sectors.

Place, publisher, year, edition, pages
MDPI, 2019. Vol. 11, no 24, p. 1-23, article id 7061
Keywords [en]
crowdfunding, co-creation, goal-directed behavior, leisure and tourism, reward type, investment type, decision-making process, visitor economy, South Korea, PLS-SEM
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-91805DOI: 10.3390/su11247061ISI: 000506899000165OAI: oai:DiVA.org:lnu-91805DiVA, id: diva2:1391339
Available from: 2020-02-04 Created: 2020-02-04 Last updated: 2020-02-04Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Hall, C. Michael

Search in DiVA

By author/editor
Hall, C. Michael
By organisation
Department of Organisation and Entrepreneurship
In the same journal
Sustainability
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf