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“Who cares about fireworks?”: A study on digital coaching, gamification and exercise motivation
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för marknadsföring (MF).ORCID-id: 0000-0003-2924-2874
Linnéuniversitetet, Ekonomihögskolan (FEH), Institutionen för organisation och entreprenörskap (OE).ORCID-id: 0000-0002-1992-7979
Åbo Akademi University, Finland.
2020 (engelsk)Inngår i: Proceedings of the 53rd Hawaii International Conference on System Sciences, University of Hawai'i Press, 2020, s. 1266-1275Konferansepaper, Publicerat paper (Fagfellevurdert)
Abstract [en]

Digital coaching systems offer users support in their physical training through insights and advice based on the individual’s activity data. Often these systems utilize gamification mechanisms to motivate users. In this study we conduct interviews with digital coaching users to understand how digital coaching systems are used to motivate physical activity, what kind of a role gamification plays, and how digital coaching systems should be developed further to better motivate users. We find that data itself is more motivating than gamification mechanisms, that players use data to play their own, internal games; and that data is also used for social purposes. We find that the benefits from digital coaches today are limited and mainly related to accurate exercise tracking and visualization of user data. Gamified elements are used on a low level and not perceived as value-adding by the users; deeper understanding of motivation theory and promoting intrinsic motivation is needed.

sted, utgiver, år, opplag, sider
University of Hawai'i Press, 2020. s. 1266-1275
Emneord [en]
Coaching, Gamification, Digital coaching, Physical training, Wellness intervention, Self-determination theory
HSV kategori
Forskningsprogram
Ekonomi, Ledarskap, entreprenörskap och organisation
Identifikatorer
URN: urn:nbn:se:lnu:diva-93204DOI: 10.24251/HICSS.2020.156ISBN: 9780998133133 (digital)OAI: oai:DiVA.org:lnu-93204DiVA, id: diva2:1420716
Konferanse
53rd Hawaii International Conference on System Sciences (HICSS), Honolulu, USA, January 7-10, 2020
Tilgjengelig fra: 2020-03-31 Laget: 2020-03-31 Sist oppdatert: 2020-04-01bibliografisk kontrollert

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