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Service innovation: Using augmented reality in the IKEA Place app
Linnaeus University, School of Business and Economics, Department of Marketing. Sabancı University, Turkey. (DISA;DISA-DH)ORCID iD: 0000-0003-2248-0802
2021 (English)In: Journal of Information Technology Teaching Cases, E-ISSN 2043-8869, Vol. 11, no 1, p. 8-13Article in journal (Refereed) Published
Sustainable development
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation
Abstract [en]

IKEA, a worldwide known “Assemble & Install-It-Yourself” furniture company with Swedish origin, launched an augmented reality app, namely, IKEA Place, that aimed to solve practical problems surrounding furniture shopping in September 2017. The IKEA Place, which used augmented reality to allow its users to visualize how furniture will look in their own home, is examined in this article. Discussion is centered around how the app allowed IKEA to create a service-centered value as it signaled that it understood the hurdles involved in the furniture shopping process for investing to extend technology-based support to its customers.

Place, publisher, year, edition, pages
Sage Publications, 2021. Vol. 11, no 1, p. 8-13
Keywords [en]
augmented reality, furniture retailing, service innovation, IKEA, digital experience
National Category
Business Administration Human Aspects of ICT
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-97319DOI: 10.1177/2043886920947110Scopus ID: 2-s2.0-85089394114Local ID: 2020OAI: oai:DiVA.org:lnu-97319DiVA, id: diva2:1455587
Available from: 2020-07-27 Created: 2020-07-27 Last updated: 2023-11-28Bibliographically approved

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Ozturkcan, Selcen

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf