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Intermediality and social media
Linnaeus University, Faculty of Arts and Humanities, Department of Film and Literature. (LNUC Intermedial and multimodal studies, IMS)ORCID iD: 0000-0002-1180-7091
Linnaeus University, Faculty of Arts and Humanities, Department of Film and Literature. (LNUC Intermedial and multimodal studies, IMS)ORCID iD: 0000-0002-0130-8416
Malmö University, Sweden;Karlstad University, Sweden. (LNUC Intermedial and multimodal studies, IMS)ORCID iD: 0000-0002-1955-6311
2022 (English)In: Intermedial Studies: An Introduction to Meaning Across Media / [ed] Jørgen Bruhn; Beate Schirrmacher, London: Routledge, 2022, p. 282-308Chapter in book (Refereed)
Abstract [en]

This chapter provides examples of basic analyses of macro and micro levels of intermediality in social media: YouTube entertainment, an example of a multi-layered social media practice, and GIFs, which derive from other media and migrate across different platforms on the internet. Apart from media combination and integration, even the two aspects of media transformation, transmediation and representation, are also persistent intermedial processes in social media practice as content creation. Social media entertainment stages the body, voice and personality, or persona, of a content creator outside the traditional media and acknowledges, or even addresses, the social community directly. In the authenticity discourse of social media entertainment, YouTubers pose themselves as an alternative to traditional media. The chapter looks at the Let’s Play genre and how the YouTuber PewDiePie engages with the social media entertainment dimensions and with his audiences.

Place, publisher, year, edition, pages
London: Routledge, 2022. p. 282-308
Keywords [en]
Social media, twitter, Youtube, GIF
National Category
Media and Communications
Research subject
Media Studies and Journalism, Media and Communication Science
Identifiers
URN: urn:nbn:se:lnu:diva-110080DOI: 10.4324/9781003174288-16ISBN: 9781032004549 (print)ISBN: 9781032004662 (print)ISBN: 9781003174288 (electronic)OAI: oai:DiVA.org:lnu-110080DiVA, id: diva2:1634756
Available from: 2022-02-03 Created: 2022-02-03 Last updated: 2025-02-07Bibliographically approved

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fulltext (pdf)(326 kB)198 downloads
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Jensen, Signe KjaerMousavi, NafisehTornborg, Emma

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