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The Flavour of Words: A Study of Standardised Vocabularies and How Olfactory, Gustatory and Haptic Attributes in Wine Reviews are Currently Rendered in English
Linnaeus University, Faculty of Arts and Humanities, Department of Cultural Sciences.
2023 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Il sapore delle parole : Uno studio sui linguaggi standardizzati e su come gli attributi olfattivi, gustativi e tattili nelle recensioni di vini sono attualmente resi in inglese (Italian)
Abstract [en]

This study delves into the intricacies of the language used in wine reviews, focusing on the adoption of standardised wine vocabularies, specifically the original Wine Aroma Wheel (Noble A. C. et al., 1984) and the Wine Lexicon of the Wine and Spirit Education Trust (WSET Level 4 Systematic Approach to Tasting Wine®, 2023). It investigates the extent to which professional wine reviewers adhere to these standard lexicons or opt for individualistic expression. An essential component of the research identifies and analyses emerging terms in wine reviews, shedding light on the evolving nature of wine discourse. The study's findings indicate that while standardised vocabularies are influential and foundational, there remains room for individualised expression in conveying the nuanced sensory experience of wine tasting. Additionally, the research highlights the importance of these emergent terms and their potential to enrich existing wine vocabularies. Given the global nature of the wine industry, the study underscores the need for a more inclusive and adaptive linguistic approach. To this end, the research suggests the potential benefits of a controlled vocabulary system tailored for the wine sector. Despite its inherent challenges, such a system could streamline wine descriptions, promoting a more consistent understanding across diverse audiences along with better communication among professionals.

Abstract [it]

Questo studio approfondisce la complessità del linguaggio utilizzato nelle recensioni di vino, focalizzando sull'adozione di linguaggi standardizzati e in particolare su "The Wine Aroma Wheel" (Noble A. C. et al., 1984) e su "The Wine Lexicon of the Wine and Spirit Education Trust" (WSET Level 4 Systematic Approach to Tasting Wine®, 2023). La ricerca intende concentrarsi nella misura in cui i recensori professionisti di vino aderiscono a questi linguaggi controllati, o preferiscono optare per un'espressione individuale. Una parte sostanziale della ricerca che identifica ed analizza i termini emergenti nelle recensioni di vino, rivela l'evoluzione del discorso sul vino. I risultati dello studio indicano che, sebbene i linguaggi standardizzati siano influenti e fondamentali, lasciano ancora spazio all'espressione personale a descrivere l'esperienza sensoriale della degustazione del vino. Inoltre, i risultati sottolineano l'importanza dei termini emergenti e la loro potenzialità di arricchire i linguaggi inerenti al discorso di vino. Considerando la visione olistica dell'industria vinicola, questo studio mette in rilievo la necessità di un approccio linguistico più inclusivo e flessibile. In tal senso, si propongono i benefici impliciti di un sistema di linguaggio controllato su misura per il settore vinicolo. Nonostante le complessità che possano insorgere, un sistema di questo tipo potrebbe semplificare la descrizione del vino, promuovendo sia l'intesa reciproca tra gruppi di persone diversi, che una migliore comunicazione tra i professionisti nel mondo del vino.

Place, publisher, year, edition, pages
2023. , p. 98
Keywords [en]
aroma, controlled vocabularies, cultural inclusivity, flavour, oenology, sensory experiences, standardised vocabularies, wine discourse, wine reviews, wine tasting
Keywords [it]
linguaggi standarizzati, linguaggi controllati, aroma, profumo, sapore, gusto, enologia, esperienze sensoriali, cultura inclusiva, inclusione culturale, recenzioni di vino, degustazione di vino
National Category
General Language Studies and Linguistics Cultural Studies
Identifiers
URN: urn:nbn:se:lnu:diva-124495OAI: oai:DiVA.org:lnu-124495DiVA, id: diva2:1796458
Educational program
Digital humanities, master programme, 120 credits
Supervisors
Examiners
Available from: 2023-09-12 Created: 2023-09-12 Last updated: 2023-09-12Bibliographically approved

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