The aim of this pilot study was to identify the existing level of digital competence and skills at wooden house manufacturers and to understand the future perceived needs they have in relation to these competences. This is motivated by the acknowledgement that digitalization has been emphasized both as a critical necessity and significant challenge for this industry.

The number of responding companies in the study is rather low, offering a partial snapshot of the current state of the industry and potential future directions. However, it does provide valuable insights and considerations for future strategies for digitalization of the industry.

The wooden house manufacturing industry is facing challenges relating to the overall business cycle as well as the effects of war, inflation, and increased competition. Despite these challenges, the industry appears to be aware of the potential possibilities that digital technologies may offer. Overall, they are rather content with the current level of digitalization and the level of digital competence among their staff. At the same time, they realize the need to continue investing in hardware and software as well as continued enhancement of digital skills for the staff. Presently, only a very small portion of total investments in the industry is allocated to digitalization.

Most companies employ similar technologies and a variety of similar strategies to enhance their competences. The primary focus in terms of digital competence lies in the areas of production, marketing, communication, and sales. Areas such as customer support, decision-making, testing, and certification are not prioritized. Most of these companies recognize the need of digital competence development for their staff to effectively use contemporary digital technologies. Furthermore, they see a growing demand for digital competence over the next three years, particularly in domains such as artificial intelligence (AI), cybersecurity, infrastructure, and social media/marketing.