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Aeromasculinities and the fallacy of sustainable aviation
Univ Oxford, UK.
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).ORCID iD: 0000-0003-0505-9207
Univ Surrey, UK.
Hoare Lea, UK.
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2023 (English)In: Energy Research & Social Science, ISSN 2214-6296, E-ISSN 2214-6326, Vol. 106, article id 103319Article in journal (Refereed) Published
Abstract [en]

Despite growing recognition of the material impacts of fossil fuel extraction and use, many economic sectors remain highly dependent on these fuels. Amid growing pressure to - at a minimum - appear to be doing something, businesses increasingly communicate the actions they (seek to) take to reduce their environmental impacts. Oftentimes they aim to build a sense of compatible coexistence of the sector with particular modes of sustainability. For air transport, 'sustainable aviation' has emerged as a container term for a suite of actions proposed by sectoral actors in seeking to align the sector with social and environmental sustainability. This paper critically interrogates 'sustainable aviation' through an analysis of the websites and reports of 14 international and regional airlines. Our analysis reveals the multiple and diverse ways that dominant logics (1) underpin the status quo, (2) depend on 'the science', (3) support techno-organisational changes and (4) prioritise sectoral growth. By recognising the gendered nature of environmentalism, we suggest that 'sustainable aviation' can be viewed as an active enactment of aeromasculinities - a gendered system of thinking, being and doing which forecloses radical action and change required for a climate-safe and just energy future.

Place, publisher, year, edition, pages
Elsevier, 2023. Vol. 106, article id 103319
Keywords [en]
Aeromobilities, Sustainable aviation, Justice, Carbon emissions, Masculinities
National Category
Economics and Business
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-126261DOI: 10.1016/j.erss.2023.103319ISI: 001115120400001Scopus ID: 2-s2.0-85176224049OAI: oai:DiVA.org:lnu-126261DiVA, id: diva2:1825345
Available from: 2024-01-09 Created: 2024-01-09 Last updated: 2024-02-15Bibliographically approved

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Gössling, Stefan

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Output format
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